How to Use eCommerce Push Notifications

How to Use eCommerce Push Notifications to Boost Revenue

Looking for a quick and easy guide to eCommerce push notifications?

Push notifications are a great way to organically grow your fan base. And it’s really easy to add web push notifications to any site. But aren’t all eCommerce notifications ridiculously difficult to set up?

Well, not always. Some of the most powerful eCommerce push campaigns are super easy to set up.

In this article, we’re going to check out some incredible eCommerce push notifications, how to set them up, and how they can help you grow your business. And you don’t need any experience with push notifications or marketing to get started right now.

Sounds good? Let’s dive in.

Why You Should Use eCommerce Push Notifications

Push notifications can be a powerful tool to increase your repeat traffic, engagement, and sales. You can use eCommerce push notifications to grow your business rapidly. The best part about eCommerce push notifications is that they are easy to set up and quite easy for even startups to afford.

There are three primary goals of an e-commerce business:

  • Increase push notification subscribers
  • Get repeat traffic on autopilot
  • Improve conversions

And you can do all of that fairly easily.

The Most Powerful eCommerce Push Notification Campaigns

Let’s check out some of the most powerful eCommerce push notifications and how you can set them up quickly.

It doesn’t matter how big your push notification subscriber base is. You can still use eCommerce push notifications to grow your business. Your push notifications can redirect your subscribers to:

  • An abandoned shopping cart
  • New blog post, podcast, or video
  • New offers or sales
  • Surveys, polls, and feedback forms

Push notifications are a great way to create automated website welcome messages. And if you’re just getting started with push notifications, we recommend getting started with PushEngage.

PushEngage is the #1 push notification software in the world. And it’s super easy to set up welcome notifications using PushEngage. You can check out the full list of features in our review of PushEngage. Or, you could also take a look at the best push notification services in the world and choose the right one for you.

Or, you can simply get started right away with PushEngage.

#1. Welcome Push Notifications

Whether you have a new store or an established one, website welcome messages are absolutely essential. Welcome push notifications are great for:

  • Confirmation: You want to confirm that your new subscriber is indeed subscribed to your web push notifications.
  • Re-engagement: Welcome campaigns are a great way to get your subscribers to come back to your site.
  • Sales: You can give your new subscribers a welcome offer with discounts, freebies, and coupons.

Let’s create a welcome push notification campaign now. Head over to your PushEngage dashboard and go to Campaign » Drip Autoresponders » Create New Drip Autoresponder:

Create a new drip autoresponder

Give your drip campaign a name that you can easily remember. Then, set the first push notification to go out immediately after a visitor subscribes to your push notifications.

Creating a Welcome Drip

You can edit the notification to create custom content for your welcome message. When you’re done, click the Add New Notification button to add more notifications to the sequence. You can edit the new notifications and set a custom delay between each notification.

Add New Notification to Welcome Drip

You can add as many notifications as you like, but we recommend creating a welcome drip with 5-7 notifications.

After that, select your audience in Drip Settings:

Select Autoresponder Audience

You can send different welcome drips for different segments by using the Send to Specific Audience Group option. This is especially useful when you’re segmenting visitors when they opt for push notifications. When you’re happy with your targeting, click on the Activate Autoresponder button. And you’re done!

#2. Cart Abandonment Push Notifications

Shopping cart abandonment is when a potential customer adds a product to the shopping cart and doesn’t complete the checkout process. In other words, they abandon your products for some reason and simply move on.

Online shopping cart abandonment can be due to a significant problem in the user interface or a lack of trust, or even some hidden charges. If you’re running a new store, then you should check out our article on how to reduce shopping cart abandonment.

Now, it’s time to create your cart abandonment campaign. Head over to Campaigns » Triggered Campaigns and click on Create New Triggered Campaign:

Create New Triggered Campaign

Then, from the campaign templates, select Cart Abandonment and click on Create New:

Cart Abandonment campaign template

If you need a detailed tutorial on creating a cart abandonment campaign, check out this article on how to set up cart abandonment push notifications.

#3. Browse Abandonment Push Notifications

A browse abandonment notification is an automated push notification that gets sent when someone browsing your website decides to bounce without taking any action. Sending the visitor a reminder that they were interested in something on your website can hugely increase your conversion rates.

Browse abandonment campaigns are most commonly used by eCommerce sites. But that’s not to say that a travel portal or a news site (or any website, really) can’t use them.

A browse abandonment notification ends when your visitor adds something to their cart. After that, a cart abandonment notification takes over to convert them into paying customers.

That’s where browse abandonment campaigns come into play. Using the browse abandonment email examples in this article, you can target, convince, and convert:

  • Customers who added a product to a Wishlist, but not their Cart
  • Customers who viewed a product more than once
  • Customers who browsed more than 3 products in the same category
  • Customers who searched the site for a specific product
  • Customers who stayed on a product page for at least 3 minutes and didn’t buy

Head over to your PushEngage dashboard and go to Campaign » Triggered Campaigns. Then click on Create New Browse Autoresponder:

Create New Triggered Campaign

And then, select the Browse Abandonment Campaign type from the list of campaign types and click on Create New:

Triggered Campaign Types

By now, you should be able to see a campaign setup dashboard. Create your campaign under Content:

Browse abandonment campaign

Most of this is straightforward. Give your campaign a name and create a sequence of browse abandonment push notifications. When you’re done, click on Trigger Settings.

It’s time to set up the trigger for browse abandonment:

Browse abandonment trigger

These are default values for the browse abandonment campaign template. So, you don’t have to change anything here.

You can set Trigger Limits based on how often you want to send push notifications:

Trigger limits

And you can also set up UTM parameters here:

UTM parameters

And enable Goal Tracking as well:

Goal tracking PushEngage

If you’re new to push notification analytics, check out our guide to goal tracking for push notifications.

#4. Cross-Selling eCommerce Push Notifications

Cross-selling is selling related or complementary products to a customer. It’s one of the most effective methods of marketing. You can easily increase your Average Order Value (AOV) using cross-selling campaigns.

According to Amazon, 35% of its sales come from cross-selling. Cross-selling push notifications are campaigns that automatically cross-sell products to your customers. Cross-selling push notifications help you increase sales as you’re 60-70% more likely to sell to an existing customer.

It’s also super easy to set up a cross-selling campaign for your eCommerce site using push notifications.

  • Create segments based on product categories and add a customer to the relevant segment when they make a purchase
  • Identify products to cross-promote under each segment
  • Create a drip notification for each segment and send the relevant product or product list to cross-promote

It’s as simple as that.

Head back to your PushEngage dashboard and go to Audience » Segments and create your segments:

Create New Segment

You’ll want to segment your visitors when they visit a product in a specific category:

Save Segment

Then, find a product to cross-sell for each segment and create a drip autoresponder to promote it.

#5. Recurring Sales for Your eCommerce Store

 You can schedule push notifications to keep repeating every week. Or every few days. Loads of PushEngage customers use repeat scheduling and they absolutely love this feature. It’s made an especially significant difference for eCommerce sites.

Why would you use repeat scheduling?

Imagine that you have a weekly sale for a flea market. Or a weekend sale. Or a stock clearance sale. Or even a monthly flash sale.

These are live events that keep repeating like clockwork.

Do you honestly want to create a different push notification every week? Especially if you know ahead of time that these sales are going to be a major part of your marketing strategy?

Or, would you rather just create the notification once and schedule it to fire off every week at a fixed time? 

That’s exactly what recurring push notifications can do for you. It’s the perfect way to save a lot of time and energy. Instead of wasting time with new notifications, you can simply keep optimizing the existing campaign.

It’s also really easy to do. Just head over to the PushEngage dashboard and create a broadcast under Broadcast Push:

Create a New Push Broadcast

Then, create a new push notification to send. Customize the content under the Content tab:

Push Broadcast Content

Next, select your audience under Audience:

Broadcast Audience

And finally, under Send/Schedule, you can schedule the notification as a recurring push notification:

Schedule Recurring Push Notifications

You can easily create any schedule you like for your push notifications including custom days, dates, and times.

Best Practices for eCommerce Push Notifications

Now that you know the power of eCommerce push notifications, it’s time for you to start creating your own campaigns. But before you get started with the campaigns, you should study some great push notification examples first.

And if you’re new to push notifications, you should check out our article on push notification best practices before you start creating campaigns. Some of the best practices that we actively recommend include:

Pro Tip: If you’re new to eCommerce push notifications, you should also check out this article on how to get more reviews.

We recommend using PushEngage to create your push notification campaigns. PushEngage is the #1 push notification software in the market and your campaigns will be in safe hands.

So, if you haven’t already, get started with PushEngage today.

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