Drive more traffic, sales, and revenue by sending push notifications that are custom tailored to your users’ needs.
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Push Notification Personalization Made Easy
PushEngage lets you personalize push notifications based on your subscribers details, location, behavior, and interests.
Tons of Attributes for Personalization
Now customize push notifications just as you customize your email marketing campaigns!
With our Attributes API, you can use your subscriber’s details for personalization, such as first name, address, hobby, or any other available details.
Personalize Based on Geo-locations
PushEngage’s geo-targeting is so powerful that you can send personalized push notifications to your subscribers based on climate and culture, or even send localized deals, like free shipping or same-day delivery.
For higher engagement, you can even fine-tune your geo-targeting notifications even more by combining our automated trigger rules.
LoanMart has really focused on the drip campaign tools that Push Engage provides. We love that we can set up a robust series of messages that new subscribers will see for weeks and even months after they initially visited our website.
We considered several browser notification platforms, and PushEngage was the only one that fully satisfied our use case and would be ROI positive considering LTVs. For opted-in users, PushEngage has helped us increase user retention and LTV.
Being able to retarget our customer base with more effective messages lead us to improve the quality of our traffic and drive to more sales. We were to able to achieve our marketing goals by increasing our ROI.
PushEngage is quick and easy to implement. It provides results promptly and the analytics presents them in a clear and understandable fashion. The ability to tailor your target audience is particularly impressive as you are able to increase your engagement rates as you use the software.
PushEngage is our best converting paid traffic channels. The open-rate is about 400% better than sending out newsletters and also the time to create a push notification is far more effective.
The fine stuff I liked about PushEngage is, they are innovative and they are bringing all the power of email marketing into push notifications. The segmentation feature of PushEngage has helped a lot in properly segmenting users based on their topic of interest.
Push Notifications in Local Language
Our customers have found a huge improvement in the subscription rate when they offer push notifications in the local language — thanks to our geolocation feature.
Aside from a high subscription rate, sending drip campaigns in the local language will help you reach out to more users, increase CTRs and get quality return traffic to your site.
Send in Subscriber’s Time Zone
Want to make sure your subscribers actually see your notifications?
PushEngage lets you send drip push notifications in your subscriber’s time zone. That means chances are high that your subscribers will notice your message and engage with your offer.
Boost ROI With Personalization
With the right personalization strategies, you can boost the ROI of your push notifications and even outperform email marketing.
- Boost sales by promoting local offers
- Refine and A/B test for higher engagement
- Promote local events with timely notifications
- And more…
Explore More Powerful Push Notification Features
PushEngage has all the features you need to create powerful push notifications to grow your business.
Frequently Asked Questions and Resources
Do you have a question about PushEngage? See the list below for our most frequently asked questions. If your question is not listed here, then please contact us.
PushEngage is perfect for business owners, bloggers, ecommerce site owners, and basically anyone who runs a website. If you want to get more returning visitors, make more sales, boost conversions, and reduce cart abandonment, then you need PushEngage.
PushEngage also offers the best WordPress push notification plugin on the market that seamlessly integrates PushEngage’s awesome features with your self-hosted WordPress site.
Not at all. You can easily set up PushEngage on your website without having to know any code. With PushEngage, it’s easy to design and send high-converting push notifications with a few clicks – no need to know any code. We’ve made it extremely user-friendly so anyone can create push notifications without a developer.
We know website speed and performance are more important than ever, so we’ve built PushEngage to be as lightweight and fast as possible. It will never slow down your website.
Yes, you can most definitely use PushEngage on your client websites. You can signup for our Enterprise Plan to use PushEngage on unlimited sites and get unlimited sub accounts. You’ll also get additional features such as Smart Cart Abandonment Campaigns, Automatic Inventory Alert, Price Drop Alert, Custom Triggered Campaigns, Personalized Smart Tags, and everything you need to deliver a top-notch experience for your clients.
Yes, we offer all-inclusive Enterprise plans that come with VIP support and onboarding. You can request a demo for more information.
Yes we do! Our free WordPress plugin gives you the option to automatically send push notifications when you publish a new post.
Absolutely. PushEngage works on any website platform. All you need to do is add a code snippet to your site.
We also have a PushEngage Shopify app so you can easily set up push notifications on your Shopify store.
Please send us your questions through the contact page, or email us at firstname.lastname@example.org.
Personalized Push Notifications Plugin for WordPress
Ever wish you could identify your users’ needs and send personalized push notifications based on it? PushEngage makes it easy for you to send personalized push notifications thanks to the wide range of features, including trigger campaigns, audience filters, dynamic segmentation, and more.
PushEngage gives you 7 ways to personalize your push notifications so that you can get just as many conversions as the biggest names in your industry. According to our customers, the average push notification open rate is around 15%!
The best part is that they get around 8% conversion rates for personalized campaigns.
Personal push notifications can get you that fan base and help you scale it up on autopilot.
The beauty of PushEngage is that most of your campaigns will be completely automated. Create a test notification, A/B test it to understand what your audience wants, and then automate the entire campaign.
What Are Personalized Push Notifications?
Personalized push notifications are exactly what they sound like. They’re push notifications crafted in a way that makes every subscriber feel like it was written exclusively for them. In other words, even automated push notifications feel like a personal message to your subscribers.
It’s simple – you take what you already know about your audience and you send them push notifications based on it. This leads to a much more engaged audience that is happy to buy from you and support your business.
With personalized push notifications, you can send your subscribers content that they find engaging, interesting, and important.
That’s so much better than a random notification about something they don’t really care about, right? If you’re excited about the same things that excite your audience, your subscribers feel like they’re part of a club instead of feeling like they’re being sold a product.
That’s all personalized push notifications are. They’re an elaborate, multi-part story that gets your subscribers to care about your brand instead of searching for the cheapest solution that works somewhat well.
Also, if it helps, the average push notification open rate for personalized notifications is around 15-20%.
When Should You Use Personal Push Notifications?
Personalization is not limited to only one type of marketing campaign. In fact, that’s the top reason why marketers capture so much personal information. Personal push notifications are a great way to improve your CTR and ROI for any campaign. This includes:
- Nudging customers with abandoned shopping carts to buy now
- Welcoming new subscribers with an offer
- Nurturing leads without an expensive sales process and CRM
- Sending price-drop alerts for specific products
- Onboarding customers and walking them through your product
- Sending personalized product and content recommendations
- Confirming reservations, RSVPs, and purchases
- Sending subscription renewal reminders
- Improving audience engagement with returning website visitors
- Sending multi-part courses that help subscribers overcome specific problems
- Retaining unsubscribing users
How to Set Up Personalized Push Notifications
Again, personalized push notifications don’t specifically mean a format or type. So, there are loads of ways to make your campaigns more personalized. Let’s talk about a few time-tested ways to personalize your drip autoresponders:
Make the Most of Subscriber Segments
Create subscriber segments to target people by their browsing habits and behavior.
A great way to do this is to create a custom segment every time someone goes to a specific URL. This method is really effective for eCommerce sites.
For instance, you can create separate segments of people looking at “pumps” and “stilettos” on an online shoe store for women. It’s a really great way to sell more pumps and stilettos because you can send product recommendations based on browsing habits.
Customize the Push List By Geolocation
Sending geo targeted push notifications is a little bit like setting up a Facebook Ad. The only difference is, you own the list of people you want to send the advertisement to.
Absolutely anyone can use geolocation to personalize their offers. For example, if you’re a salon on a street corner in Manhattan, you can send your push notifications to subscribers in a 10-block radius.
Send them a limited-time offer for a free bottle of shampoo with their next haircut if you like!
Either way, it’s a very simple way to make people feel like they’re part of a club.
Pro Tip: You can send out scheduled notifications according to subscriber time zones. That’s another neat way to use geo targeting for your push notifications.
Think of the Device Type Before Selecting A Format
This is a slightly advanced tip, but it’s fairly easy to do with PushEngage because you get a free preview of your push notifications.
Here’s the skinny: make sure that you never clutter your notifications with unnecessary details that might distract the subscriber.
On a phone or a tablet, your notifications could look very different. So, be smart about including too many elements in your push notifications. Also, keep an eye out for how much text gets shown on different devices:
Think: Do you need a multi-action button? Should you use the large image for every notification? How long should your notification message be? Is your notification title click-worthy (not clickbaity)?
If you take a few extra seconds to think about these questions can potentially improve your campaign performance by a noticeable amount.
Create Push Notifications In Local Languages If Possible
Phooto did it…
And they got an 8.32% CTR on their cart abandonment campaigns because they sent out push notifications in local languages.
Using the subscriber’s native language makes your brand instantly more relatable and engaging. This usually results in higher conversion rates and more subscribers.
Just take a look at how Phooto did it. Read the full case study.
Send Triggered Push Notifications
Personalized push notifications seem way more complicated than they really are.
The simplest way to personalize your messages is to use a trigger to launch your notifications. For instance, if your subscriber was browsing a category page on your eCommerce site and they exited without buying anything, you can trigger a browse abandonment campaign.
Most personal interactions are simply reacting to each other in a conversation and triggers help you achieve that with push notifications. Using PushEngage, you can pretty much target any kind of user behavior under the Sun!
Straight out of the box, you get a bunch of options to trigger automated drip campaigns.
You can customize your entire trigger campaign down to the last detail without using any code:
And set up as many drip push notifications as you want:
How to Measure Results for Personalized Push Notifications
Personalization is the key to outstanding, award-winning marketing campaigns.
But there’s also a risk of being too personal. Being too personal is kinda creepy. That’s why we recommend using the A/B testing feature for your push notifications.
At the same time, you’ll also have to measure how your personalized push notifications are performing. The simplest way to do that is to use an analytics tool.
As you’ve already seen, you can set your own UTM parameters for each campaign or single push notification on PushEngage. If you’re using a third-party analytics tool such as Google Analytics, Firebase, and MixPanel we highly recommend using UTM parameters.
This is what your campaign will show up as on Google Analytics with the UTM parameter:
Personalized push notifications are incredibly powerful, though. So, we recommend using the PushEngage analytics dashboard to measure your results.
Nothing against Google Analytics, but PushEngage analytics are extremely focused and show you only the analytics for your push notifications. This is especially helpful for conversion optimization for push notifications.
The PushEngage analytics dashboard focuses on relevant metrics only. This way, you won’t waste time looking at data that’s never going to be useful for you. You can even see which of your notifications were drip campaigns!
Also, the PushEngage analytics dashboard is pretty flexible and if you’ve ever seen an analytics report before, you’ll know instantly how simple and easy it is to use.
You’ll be able to:
- See the full funnel in one go;
- Get the most important numbers such as Traffic, CTR, and CR;
- See campaign-level and notification-level data in one dashboard
Grow Your Business With Personalized Push Notifications
PushEngage makes it easy to send the right message to the right audience so you can maximize results.
- Forever Free Plan
- Easy Setup
- 5 Star Support