A/B Testing

Easily experiment with any element so you can unlock the full potential of your notifications and maximize conversions.

  • Forever Free Plan
  • Easy Setup
  • 5 Star Support

Powerful Push Notification A/B Split Testing

Stop wondering what will work. With A/B testing, you can make data-driven decisions to grow your business.

Grow Your Business with A/B Testing

A/B testing is one of the most powerful techniques you can use to get better results and grow your business.

With PushEngage, A/B testing can:

  • Improve user engagement
  • Boost your click-through rate
  • Increase your sales and conversions
  • Reduce your unsubscribe rate
A/B test your push notifications
use intelligent A/B testing for better ROI

Split Test Any Element

PushEngage makes easy to test any part of your notifications, or even test multiple variables at once.

With just a few clicks, you can test your:

  • Title text or messaging
  • Compare different images
  • Large vs. small image
  • CTA button text
  • Landing page URL & more…

LoanMart has really focused on the drip campaign tools that Push Engage provides. We love that we can set up a robust series of messages that new subscribers will see for weeks and even months after they initially visited our website.

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Justin Cross
Marketing Manager

We considered several browser notification platforms, and PushEngage was the only one that fully satisfied our use case and would be ROI positive considering LTVs. For opted-in users, PushEngage has helped us increase user retention and LTV.

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Eric Bogard
VP Marketing

Being able to retarget our customer base with more effective messages lead us to improve the quality of our traffic and drive to more sales. We were to able to achieve our marketing goals by increasing our ROI.

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Bernard Braun
Marketing Team

PushEngage is quick and easy to implement. It provides results promptly and the analytics presents them in a clear and understandable fashion. The ability to tailor your target audience is particularly impressive as you are able to increase your engagement rates as you use the software.

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Alex Avery
Database Marketing Executive

PushEngage is our best converting paid traffic channels. The open-rate is about 400% better than sending out newsletters and also the time to create a push notification is far more effective.

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Domingo Karsten
CEO & Co-Founder

The fine stuff I liked about PushEngage is, they are innovative and they are bringing all the power of email marketing into push notifications. The segmentation feature of PushEngage has helped a lot in properly segmenting users based on their topic of interest.

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Harsh Agrawal

Actionable A/B Testing Analytics

Whether you’re a beginner or a marketing pro, PushEngage analytics will help you easily analyze your results and find the winner of any A/B test.

You can track all your stats including views and clicks. Not only that, but PushEngage offers smart goal tracking so you can see which variation led to more sales and revenue.

test different notification formats
Author company logo

Very good experience. The ability to implement this automatically with merge fields looks very professional and saves myself time to focus on other marketing efforts.

Alex Avery

Database Marketing Executive, Charlton Athletic Football Club

Author company logo

It’s uber-easy to use, the support team is helpful, and the results are impressive. Especially when you take into account how little work they are to build and send. Highly recommend PushEngage to anyone wanting a way to reach customers that’s fast, reliable, and effective.

Amanda Hyciek

Digital Marketing Strategist, Wicked Weasel

Author company logo

PushEngage is very easy to implement and use and has helped us in achieving a good deal of revenue. Their Customer Service is amazing as well, very prompt with their reply.

Sonia Urbanski

Email Marketing Manager, SuperJeweler

Author company logo

With a very simple and fast integration we’ve been able to re-engage the users and increase amazingly traffic and conversions of our site.

Montse Yélamos

CRM manager, Ofertia

Explore More Powerful Push Notification Features

PushEngage has all the features you need to create powerful push notifications to grow your business.

Triggered Notifications

Detect your visitor’s behavior to send automated push notifications to the right person at the right time.

Cart Abandonment Reminder

Recover lost sales and quickly boost revenue with automatically triggered abandon cart push notifications.

Custom Domains & Branding

Build recognition and trust in your brand while boosting engagement with custom domains and branding.

Dynamic Segmentation

Segment push notifications to target the right subscribers at the right time so you can maximize your results.

A/B Testing

Easily experiment with any element and unlock the full potential of push notifications to grow your business.

Goal Tracking & Analytics

Get all the actionable data you need to grow your traffic, sales, and revenue with confidence.

Automatic Drip Campaigns

Send a series of web push notifications and turn casual subscribers into paying customers.


Drive more traffic, sales, and revenue by sending push notifications that are custom tailored to your users’ needs.

Deep Ecommerce Integrations

Send ecommerce-centric push notifications to unlock maximum revenue from each visitor.

TurboSend & Scheduling

Promote time-sensitive offers by sending push notifications in your visitor’s time zone.

GDPR Compliant

PushEngage offers several tools that make it easy to comply with GDPR and other privacy regulations.

Offline Notifications

Send a push notification any time and your subscribers will see it as soon as they come online.

WordPress Push Notifications Plugin

Get all the actionable data you need to grow your traffic, sales, and revenue with confidence.

Mobile App Push

Get all the actionable data you need to grow your traffic, sales, and revenue with confidence.

Android Push Notifications

Get all the actionable data you need to grow your traffic, sales, and revenue with confidence.

iOS App Push Notifications

Get all the actionable data you need to grow your traffic, sales, and revenue with confidence.

Frequently Asked Questions and Resources

Do you have a question about PushEngage? See the list below for our most frequently asked questions. If your question is not listed here, then please contact us.

Who should use PushEngage?

PushEngage is perfect for business owners, bloggers, ecommerce site owners, and basically anyone who runs a website. If you want to get more returning visitors, make more sales, boost conversions, and reduce cart abandonment, then you need PushEngage.

What’s required to use PushEngage?

PushEngage can be installed on nearly every website platform on the web. The only requirement is that you must have a website where you can add custom JavaScript in the body of your website’s pages.

PushEngage also offers the best WordPress push notification plugin on the market that seamlessly integrates PushEngage’s awesome features with your self-hosted WordPress site.

Do I need to have coding skills to use PushEngage?

Not at all. You can easily set up PushEngage on your website without having to know any code. With PushEngage, it’s easy to design and send high-converting push notifications with a few clicks – no need to know any code. We’ve made it extremely user-friendly so anyone can create push notifications without a developer.

Will PushEngage slow down my website?

We know website speed and performance are more important than ever, so we’ve built PushEngage to be as lightweight and fast as possible. It will never slow down your website.

Can I use PushEngage on my client websites?

Yes, you can most definitely use PushEngage on your client websites. You can signup for our Enterprise Plan to use PushEngage on unlimited sites and get unlimited sub accounts. You’ll also get additional features such as Smart Cart Abandonment Campaigns, Automatic Inventory Alert, Price Drop Alert, Custom Triggered Campaigns, Personalized Smart Tags, and everything you need to deliver a top-notch experience for your clients.

Do you offer Enterprise Plans?

Yes, we offer all-inclusive Enterprise plans that come with VIP support and onboarding. You can request a demo for more information.

Do you have a WordPress plugin?

Yes we do! Our free WordPress plugin gives you the option to automatically send push notifications when you publish a new post.

Can I use PushEngage on non-WordPress websites?

Absolutely. PushEngage works on any website platform. All you need to do is add a code snippet to your site.

We also have a PushEngage Shopify app so you can easily set up push notifications on your Shopify store.

Can I migrate to PushEngage and keep my subscriber list?

Yes, absolutely! We can help you migrate from any other provider. Please contact us for more details, or get started by booking a demo today.

If I have more questions who should I ask?

Please send us your questions through the contact page, or email us at care@pushengage.com.

A/B Testing for WordPress Push Notifications

A/B test your push notifications to see what your audience truly resonates with. With A/B testing, you can boost your CTR (click-through rates) on your campaigns and drive more traffic to your website.

You can test different notification formats and copy against each other. You can also set a hypothesis or choose unique goals for each variation and see how they perform. PushEngage split-testing sends out each variation to 50% of the audience to test push notifications for optimal conversions.

The PushEngage analytics dashboard gives you powerful insights to increase your website’s engagement and traffic using reliable, real-time data.

What Is A/B Testing for Push Notifications?

A/B testing for push notifications enables you to see how your audience reacts to different versions of the same notification. The idea is simple. You create 2 variants of the same notification with one or more variables to test, such as title, description, image, or so on.

Then, you send notification A to 50% of your test audience and notification B to the other 50% to see which one gets more clicks, traffic, and conversions.

So, why is testing notifications a good practice?

Once you know which version works better, it’s easy to understand why it worked better because you only made a single, specific change. And then you can double down on what works best to get more clicks and more traffic!

A/B Testing Examples for Push Notifications

Now that you understand what A/B testing is, let’s see a few examples. So, what exactly can you test push notifications against?

Notification content

You can A/B test two aspects of notification content:

  • Notification Title: This is the same as testing two versions of your blog post’s titles to see which one gets more clicks. You can have two different titles for your notification without changing the actual headline of your article.
  • Notification Message: This is somewhat similar to changing your page description to see which one is more attractive. An interesting example is to use the same copy in two different languages to see which one your audience responds to more enthusiastically.

Landing page URL

The URL is quite possibly the most overlooked part of the entire notification. But in reality, your subscribers will be able to see the URL that the notification leads to. Now, there are two things to keep in mind here:

  • Use descriptive URLs that make sense. Most people confuse the “keyword in the URL” tip to be an SEO exercise. In practice, it just offers a better user experience that leads to more clicks. So, we highly recommend using “SEO-friendly” URLs for your push notifications. Just in case the notification isn’t getting clicks, you can try using a different URL for the landing page.
  • Use your own domain and branding. You can use PushEngage subdomain to collect and send push notifications if your site doesn’t have HTTPS. But for the best results, we recommend you install an SSL certificate on your site and use your own brand name and domain for sending notifications.

Notification Images

Images are heavily responsible for enticing your audience to engage with your notifications. We highly recommend A/B test your push notification images as well. There are two types of images in a push notification. To clarify, you can split test both images.

  • Notification icon: A notification icon is the equivalent of the site icon or favicon on your website. The only difference is, it’s actually a good idea to test different notification icons because it doesn’t necessarily have to be your favicon.
  • Large image: The large image on a push notification is like the featured image of a blog post. The large image shows up as part of your notifications. So, we recommend split testing the image like you would split test the design of any digital advertisement.

Multi-Action Button

PushEngage notifications are all clickable. But just in case you want the option, we also offer different Call To Action (CTA) buttons:

  • Grab Now 
  • Last Chance
  • Click Now
  • Check Offer

You can A/B test which of these CTAs are most effective. 

Interaction Types

Interaction split testing is pretty advanced and we don’t recommend changing the default settings unless you know what you’re doing. Interaction testing compares two notifications with different expiry times.

Set the first version to expire in 20 seconds and the other one to stay on until the subscriber clicks on it or removes it. 

Unless you have a highly engaged audience, we don’t recommend using the second option as it can really annoy subscribers who aren’t expecting to hear from you.

How to A/B Test Push Notifications

We talked a lot about the pros, cons, and hypotheticals of A/B testing push notifications. Let’s show you how you can actually do it using PushEngage now:

Step #1: Go to Notifications in the Dashboard:

Step #2: Click on the Create:

Step #3: Click New AB Notification

Step #4: Setup the notifications

Note: We recommend testing out individual notifications before you put them on an autoresponder. Trying to A/B test notifications in an existing drip autoresponder is a bad idea as it can break the continuity of the messages.

Get PushEngage Now!

Grow Your Business Faster with A/B Testing

Increase the value of every web visit with Push Notifications that are hard to miss.

  • Forever Free Plan
  • Easy Setup
  • 5 Star Support