Dynamic Segmentation

Segment push notifications to target the right subscribers at the right time so you can maximize your results.

  • Forever Free Plan
  • Easy Setup
  • 5 Star Support

Powerful Push Notification Segmentation

PushEngage gives you complete control over segmenting your subscribers based on any attribute or action.

Increase Click Rates by 200% or More

Your visitors aren’t all the same, so they shouldn’t get the same notifications, either.

Segmentation of push notifications can increase your CTR by 2x or more. In the ecommerce industry, segmentation boosts clicks by 218%!

dynamic segmentation
segment push notifications

Automatic Segmentation

Automatically segment users based on the page they subscribed from, the pages they’ve viewed on your website, their device type, location, and more.

For example, you can automatically create a sales segment to target people who have viewed your product pages, and a separate lead nurturing segment for visitors who have just viewed your blog.

LoanMart has really focused on the drip campaign tools that Push Engage provides. We love that we can set up a robust series of messages that new subscribers will see for weeks and even months after they initially visited our website.

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Justin Cross
Marketing Manager

We considered several browser notification platforms, and PushEngage was the only one that fully satisfied our use case and would be ROI positive considering LTVs. For opted-in users, PushEngage has helped us increase user retention and LTV.

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Eric Bogard
VP Marketing

Being able to retarget our customer base with more effective messages lead us to improve the quality of our traffic and drive to more sales. We were to able to achieve our marketing goals by increasing our ROI.

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Bernard Braun
Marketing Team

PushEngage is quick and easy to implement. It provides results promptly and the analytics presents them in a clear and understandable fashion. The ability to tailor your target audience is particularly impressive as you are able to increase your engagement rates as you use the software.

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Alex Avery
Database Marketing Executive

PushEngage is our best converting paid traffic channels. The open-rate is about 400% better than sending out newsletters and also the time to create a push notification is far more effective.

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Domingo Karsten
CEO & Co-Founder

The fine stuff I liked about PushEngage is, they are innovative and they are bringing all the power of email marketing into push notifications. The segmentation feature of PushEngage has helped a lot in properly segmenting users based on their topic of interest.

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Harsh Agrawal


By giving your subscribers options, you can easily provide relevant and personalized experiences.

PushEngage makes it easy to create push notification opt-ins that let your visitors self-segment by interest.

dynamically segment push notifications

Advanced Custom Segmentation

Want more options for segmenting your subscribers?

The PushEngage API unlocks unlimited options for segmentation. You can segment subscribers based on literally any action they take on your website, including submitting a form, making a purchase, clicking a button, and more.

Geo-Targeted Push Notifications

PushEngage automatically segments all your new subscribers by location, including City, State, and Country.

  • Boost sales by promoting local offers
  • Send time-sensitive offers based on time zone
  • Promote local events with timely notifications
  • And more…
use location-based segmentation for better personalization
Author company logo

Very good experience. The ability to implement this automatically with merge fields looks very professional and saves myself time to focus on other marketing efforts.

Alex Avery

Database Marketing Executive, Charlton Athletic Football Club

Author company logo

It’s uber-easy to use, the support team is helpful, and the results are impressive. Especially when you take into account how little work they are to build and send. Highly recommend PushEngage to anyone wanting a way to reach customers that’s fast, reliable, and effective.

Amanda Hyciek

Digital Marketing Strategist, Wicked Weasel

Author company logo

PushEngage is very easy to implement and use and has helped us in achieving a good deal of revenue. Their Customer Service is amazing as well, very prompt with their reply.

Sonia Urbanski

Email Marketing Manager, SuperJeweler

Author company logo

With a very simple and fast integration we’ve been able to re-engage the users and increase amazingly traffic and conversions of our site.

Montse Yélamos

CRM manager, Ofertia

Explore More Powerful Push Notification Features

PushEngage has all the features you need to create powerful push notifications to grow your business.

GDPR Compliant

PushEngage offers several tools that make it easy to comply with GDPR and other privacy regulations.

Deep Ecommerce Integrations

Send ecommerce-centric push notifications to unlock maximum revenue from each visitor.

Triggered Notifications

Detect your visitor’s behavior to send automated push notifications to the right person at the right time.

Automatic Drip Campaigns

Send a series of web push notifications and turn casual subscribers into paying customers.


Drive more traffic, sales, and revenue by sending push notifications that are custom tailored to your users’ needs.

A/B Testing

Easily experiment with any element and unlock the full potential of push notifications to grow your business.

Cart Abandonment Reminder

Recover lost sales and quickly boost revenue with automatically triggered abandon cart push notifications.

Goal Tracking & Analytics

Get all the actionable data you need to grow your traffic, sales, and revenue with confidence.

TurboSend & Scheduling

Promote time-sensitive offers by sending push notifications in your visitor’s time zone.

Frequently Asked Questions and Resources

Do you have a question about PushEngage? See the list below for our most frequently asked questions. If your question is not listed here, then please contact us.

Who should use PushEngage?

PushEngage is perfect for business owners, bloggers, ecommerce site owners, and basically anyone who runs a website. If you want to get more returning visitors, make more sales, boost conversions, and reduce cart abandonment, then you need PushEngage.

What’s required to use PushEngage?

PushEngage can be installed on nearly every website platform on the web. The only requirement is that you must have a website where you can add custom JavaScript in the body of your website’s pages.

PushEngage also offers the best WordPress push notification plugin on the market that seamlessly integrates PushEngage’s awesome features with your self-hosted WordPress site.

Do I need to have coding skills to use PushEngage?

Not at all. You can easily set up PushEngage on your website without having to know any code. With PushEngage, it’s easy to design and send high-converting push notifications with a few clicks – no need to know any code. We’ve made it extremely user-friendly so anyone can create push notifications without a developer.

Will PushEngage slow down my website?

We know website speed and performance are more important than ever, so we’ve built PushEngage to be as lightweight and fast as possible. It will never slow down your website.

Can I use PushEngage on my client websites?

Yes, you can most definitely use PushEngage on your client websites. You can signup for our Enterprise Plan to use PushEngage on unlimited sites and get unlimited sub accounts. You’ll also get additional features such as Smart Cart Abandonment Campaigns, Automatic Inventory Alert, Price Drop Alert, Custom Triggered Campaigns, Personalized Smart Tags, and everything you need to deliver a top-notch experience for your clients.

Do you offer Enterprise Plans?

Yes, we offer all-inclusive Enterprise plans that come with VIP support and onboarding. You can request a demo for more information.

Do you have a WordPress plugin?

Yes we do! Our free WordPress plugin gives you the option to automatically send push notifications when you publish a new post.

Can I use PushEngage on non-WordPress websites?

Absolutely. PushEngage works on any website platform. All you need to do is add a code snippet to your site.

We also have a PushEngage Shopify app so you can easily set up push notifications on your Shopify store.

Can I migrate to PushEngage and keep my subscriber list?

Yes, absolutely! We can help you migrate from any other provider. Please contact us for more details, or get started by booking a demo today.

If I have more questions who should I ask?

Please send us your questions through the contact page, or email us at care@pushengage.com.

Dynamically Segment Push Notifications

Subscriber segmentation is the first step to personalization. Dynamic segmentation is a step towards true personalization. Make each customer feel like they’re the center of your universe. 

With dynamic segmentation, you’ll never send a message out of place ever again!

If you can segment push notifications the right way, you don’t have to worry about accidentally sending the wrong message to the wrong subscriber.

Normally, you’d need an expensive CRM that can dynamically update customer segments based on their actions and browsing behavior. But with PushEngage, it’s super-easy to dynamically segment push notifications. 

The best part?

You don’t need any extra software or coding skills to send targeted push notifications.

What Is Dynamic Segmentation for Push Notifications?

Dynamic segmentation is the process of shifting a subscriber from one segment to another without any manual action. It’s a very neat way of keeping your subscribers segmented according to their preferences and habits without having to manually add them to different lists and delete them from the old ones.

If you’re fairly new to marketing, then the fairest question right now is… 

What’s a segment?

A customer segment is a group of customers who have certain things in common. The common factor could be their love for specific products or their tendency to browse similar content. It could even be their location or the language that they speak.

So, why should you segment push notifications?

Simple – everyone loves personalized attention.

The more you know about your online audience, the better you can communicate with them. And segmenting your subscribers by device type, location, language, browsing habits, and more is a simple way to send out bulk messages without being spammy. 

In other words, segmenting your subscriber list is a great way to personalize your push notifications.

Now, you’re probably wondering by now, “That’s great. But what’s dynamic segmentation mean?”

Simple – Subscribers get dynamically segmented into different lists based on their actions, habits, location, and other data points.

In theory, this is a very simple idea. But it’s incredibly difficult to create an automated way to fix this problem because of the way in which most apps and websites manage and transfer data.

Thankfully, with PushEngage, dynamic segmentation is a breeze and it’s designed to make it an automated process. We’ll show you exactly how to set it up as well (more on this later).

Send targeted push notifications that don’t make your customers feel the way Spotify accidentally made Sarah feel.

When Should You Segment Push Notifications?

The short answer: Always! There is no “One Ring to Rule them All”. No marketing message will appeal equally to everyone.

Targeted push notifications are much more effective because they’re much more appealing. Everyone wants to feel special. If you segment your push notifications the right way, you can serve your audience in ways that your competitors can’t even imagine.

With PushEngage, you can segment push notifications by both their behavior and their interests. You can…

  • Create geo targeted push notifications from the dashboard. 
  • Target the device type used by a subscriber
  • Create segments based on what URLs your subscribers visit

But the fun doesn’t stop there. 

You can create completely customized segments using the PushEngage Javascript API based on literally any action a website visitor takes.

Push Notification Segmentation Examples

Targeted push notifications sound fun in theory. But what about the real world? Do they even work that well?

The truth is…

It works way better than marketers expect.

Why? Because personalization makes everyone feel special.

A fun example of personalization was when Phooto sent out push notifications in local languages based on geo targeted segments. This led to a 20.66% subscription rate and an 8.32% recovery rate for abandoned carts!

Read the full case study.

ShoutMeLoud started to segment push notifications for their blog as well. This infographic will tell you all you need to know about the results:

How to Segment Push Notifications

Now that you understand what targeted push notifications are and that they work really well, here’s how you can set it up yourself in less than 10 minutes with PushEngage:

Step #1: Go to Segmentation in the Dashboard

Step #2: Click on the + button that says Create New Segment:

Step #3: Set up a segment for your push notifications

This article will show you how to configure segments according to your needs.

PushEngage collects the device and geolocation data by default and creates those segments automatically. Later on, you can create custom segments using the PushEngage API.

And that’s all there is to it!

So, what are you waiting for?

Get PushEngage Now!

Grow Your Business With Dynamic Segmentation

PushEngage makes it easy to send the right message to the right audience so you can maximize results.

  • Forever Free Plan
  • Easy Setup
  • 5 Star Support