Segment Your Push Notification Subscribers

How to Automatically Segment Your Push Notification Subscribers

Do you want to segment web push subscribers at the time of subscription?

Automatically segmenting your subscribers makes it super easy for you to send personalized push notification campaigns. That way, you can improve clicks on push notifications, in turn driving more returning traffic to your site.

But how do you do it?

In this article, we will show you the exact steps to segment subscribers right at the time of subscription.

We’re going to show you how to do it using PushEngage. PushEngage is the #1 push notification software in the world and you get very advanced segmentation options right from your dashboard.

Let’s dive in.

How to Segment Subscribers Based on URLs

One of the simplest ways to create subscriber segments is to organize leads based on what kind of content they browse.

And this is super easy to set up with PushEngage. Normally, you’d have to use a Javascript API to create segments. With PushEngage, you still have that option, but the easiest way to do it is from your PushEngage dashboard. Head over to Segmentation and click on Create a New Segment:

PushEngage New Segment

And create a rule that segments your subscribers automatically based on the URLs they’re browsing:

Include URL patterns

In the example, we created a segment called “Sample Segment” that segments subscribers automatically when they visit URLs on your site with the word “examples” in it. You can pretty much use any keyword you like here.

When you’re happy with the rule, click on Create.

And just like that, you’re done!

How to Segment Subscribers Using Push Notification Opt-ins

You can also segment your subscribers when they subscribe for push notifications by customizing your push notification opt-in.

This is a type of user preference-based segmentation that you can do using PushEngage. You can also call this a User-Driven Segmentation. Here, the subscriber gets to choose one of the two choices they are provided:

Push Notification Opt-In with Segments

Here’s how it works:

  • When any user subscribes PushEngage gets the subscription device ID, Geolocation, and device type
  • In this case, PushEngage also collects the user’s preference at the time of subscription, and stores it in a Custom Segment

Let’s get this up and running, now.

The first part is the same as the previous method. You head over to Segmentation and click on Create a New Segment:

PushEngage New Segment

And create your segments:

Create Your Segments

NOTE: Don’t click on Segment on Page Visit for this type of segmentation.

After creating the segments go to Settings » Subscription Settings » Subscription Dialog Box and create a new Large Safari style opt-in with segments:

Large Safari Style with Segments

Click on Edit and head over to Options to set the Segments:

Create the Opt-in

And if you’re running a site with an SSL certificate installed, you also need to click on Quick Install on the same screen.

That’s really all! There’s no need for any code at all.

If you followed every step exactly, you should see the push notification opt-in with segments on your site.

Wrapping Up

That’s all for this one, folks!

Segmentation is a great push notification strategy.  Before you sign up with any push notification service, make sure to check out their audience segmentation features.

We recommend getting started with PushEngage. PushEngage is the #1 push notification software in the world and you get extremely powerful segmentation features right out of the box.

So, if you haven’t already, get started with PushEngage today.

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