Do you want to reduce cart abandonment using push notifications? You can easily do so using push notifications. In this article, we will show you how to use push notifications to reduce cart abandonment for your site.
Nowadays creating a website is very easy. You can use WordPress, Shopify, PrestaShop or any other platform to create a website in no time. You will also find apps that can help you to generate traffic and business. However, even if you create the perfect website, cart abandonment does happen. No need to worry at all. After going through this article, you can recover lost sales due to cart abandonment.
Tips to reduce cart abandonment using Push Notification effectively:
Cart Abandonment Campaign
The best way to reduce loss due to cart abandonment is to use a cart abandonment push notification campaign. Setting up the cart abandonment campaign in push notification is very simple. You can follow the detailed guide on cart abandonment setup using push notification.
Limited time coupon
One of the reasons for cart abandonment could be price. To reduce cart abandonment due to price, share a limited-time coupon. This will trigger the customer to come back to the site and complete the purchase.
Another way to trigger buying emotion is to show scarcity. The user already liked the product and so added it to the cart. They do not want to miss the buying opportunity. Send push notifications to the user showing product scarcity.
Remind Payment Options
The mode of payment could be the reason for cart abandonment. The user couldn’t find the different mode of payment option on the payment page. Send a push notification showing different payment options to the user. If possible, share a one-time payment option that is not there on the website. This is just to see whether the customer is looking for some other mode of payment or not.
One of the reasons for cart abandonment is the lack of reviews. Run review campaign using push notification. Whenever a user abandons the cart, send a notification showing the product review of the product. Reviews help in making the buying decision fast.
Everybody wants to get their hands on popular products. When the user abandons the cart, send a notification showing how many people have already bought the product. You can even share images from the product review section. This will re-engage the customer with the product and eventually lead to conversion.
- Product Delivery: Many times people do not want the delivery charges and abandon the cart. There are multiple ways to handle this:
Free option: When someone abandons the cart, send a notification offering free delivery. Don’t forget to put a time limit on the offer. E.g. Get Free delivery. Valid for the next 30 mins only.
This will push the user to make the buying decisions. Otherwise, they will lose the opportunity.
- Cross-Sell/Up-Sell: Free delivery is available only when the total order value is above a certain price. This is the opportunity for you to do cross-sell or up-sell products. Send notifications of relevant products.
- Points Based: Loyalty programs are a great way to keep the user engaged. You can offer the user the option to redeem points to get free delivery of the product. Users will also get additional points for the order. This way users will get more value and will be engaged with your brand.
Now you know the proven tactics to reduce cart abandonment using push notification effectively. Many online sites are using push notifications to reduce cart abandonment. SuperJeweler, an eCommerce site, got an 8% conversion rate using push notifications.
If you are still not using push notifications, you are missing out on revenue. It’s high time to install PushEngage and start using web push notifications. If you are thinking of integration, PushEngage supports integration on all the major platforms.