Iterable push notifications has a ton of cool features. But is it the right fit for your business? Is there a better alternative that you can use?
By the way, we know what you’re thinking: Which of the many push notification services is right for your business? Do you need to pay a ton of money switch services? Can you easily migrate your data from one vendor to another?
In this article, we answer all these questions and more. We’re checking out some of the best alternatives to iterable push notifications in the market and comparing them. If you stick with us all the way through, we’ll even give you our top pick for push notification services.
Let’s dive in!
Who Can Benefit from Iterable Push Notifications?
Iterable’s push notification capabilities are geared towards enterprises and larger businesses with complex marketing needs. Its robust feature set, which includes advanced segmentation, A/B testing, and integration with multiple data sources, can be valuable for companies with dedicated developer resources to handle the technical implementation.
Businesses operating at a significant scale across multiple channels and platforms may find Iterable’s push notifications useful. The platform’s ability to segment audiences based on intricate criteria and run A/B tests on push campaigns can help optimize engagement and conversions for these larger organizations.
Companies with the bandwidth to integrate Iterable’s APIs and navigate its somewhat complex onboarding process are likely to be the best fit for leveraging its push notification functionalities effectively. While powerful, Iterable’s enterprise-grade solution may have a steeper learning curve compared to more user-friendly alternatives tailored for smaller teams or businesses prioritizing ease of use.
Potential Challenges with Iterable’s Push Notifications
For businesses seeking a more lightweight, user-friendly push notification solution, Iterable’s enterprise-focused platform may present some hurdles. As a powerful tool designed for complex marketing needs, Iterable requires dedicated technical resources to navigate its myriad features and integration processes effectively.
Smaller teams without extensive developer support could face challenges during onboarding and implementation. And the learning curve may be steeper compared to solutions purposefully streamlining the user experience.
This isn’t to say Iterable cannot be used by small businesses at all – its functionality simply caters more towards organizations with enough developers to manage the integration complexities. For businesses prioritizing ease of use over an abundance of advanced features, more user-friendly alternative is PushEngage.
Our Recommended Iterable Push Notifications Alternative
If you’re looking for a push notification tool that’s simple and straightforward to use, PushEngage might be the perfect fit. Built specifically for businesses wanting to launch push campaigns without any fuss, PushEngage makes it easy to get started and see real results.
Some of PushEngage’s standout features that make it so user-friendly include:
PushEngage is our first choice for push notification services and tools because it’s:
- Extremely beginner-friendly
- Got options to set up multiple push notification optins to test and grow your subscribers
- Super easy to add to your site
- Easy to set up automated push notification campaigns that are super powerful
- Got multiple options to send personalized push notifications for higher click rates
- Integrated with custom goal tracking, UTM parameters, and advanced analytics
- Use a subscription management widget to automatically segment users
- Clean up inactive subscribers to reduce costs and get better click rates on your campaigns
- Integrate app push notifications with your Android, iOS, or web app
- Pay for the number of subscribers instead of impressions
- Create custom eCommerce campaigns
- Craft custom popup designs that convert like crazy
This besides, you also get:
- Lightning fast setup – you’ll be up and running with push notifications in no time.
- Clean, intuitive interface – no complex menus or steep learning curves to navigate.
- Ready-to-use templates in the notification builder to craft professional-looking campaigns quickly.
- Affordable pricing for any budget, whether you’re a lean startup or an established business.
- One-stop solution for Android, iOS, web app, and browser push notifications along with a robust and fully managed SDK.
Compared to Iterable’s robust but more technically involved platform geared towards enterprise marketing teams, PushEngage is purposefully streamlined for those wanting push made easy:
| User Need | PushEngage | Iterable |
|---|---|---|
| Pure push focus | ✓ Built just for push | More channels like email, SMS |
| Easy learning | ✓ Simple, no coding required | More features to learn |
| Quick launch | ✓ Basic setup & integrate | More complex onboarding |
| No coding | ✓ Visual editor, low-code | Developers needed for integration |
| Ready templates | ✓ Pre-built designs | Build custom templates |
| Push channels | ✓ Android, iOS, Web | ✓ Plus other channels |
| Target segments | ✓ User properties | ✓ Advanced segmentation tools |
| A/B testing | ✓ Test notifications | ✓ More robust A/B testing |
| Analytics | ✓ Real-time reporting | ✓ Cross-channel analytics |
| Pricing | ✓ Affordable plans | Higher enterprise pricing |
| Support | ✓ Prompt email/chat | Varies by plan |
| Best for | Lean teams wanting simplicity | Complex enterprise needs |
While Iterable has incredible firepower for enterprise-level marketing across many channels, PushEngage keeps things refreshingly simple if all you need are great push notification capabilities without the fuss of integrating another comprehensive platform.
Why Choose PushEngage Over Iterable
When it comes to getting started with push notifications, the onboarding and setup process for PushEngage is designed to be a total breeze. You can integrate its SDK and connect your app in just a few clicks, without any complex coding or API implementation needed. Contrast this with Iterable’s more involved integration that requires dedicated developer resources to sync the platform with your data sources.
Once you’re up and running, creating and managing push campaigns in PushEngage is delightfully simple. The visual editor allows you to build notifications visually using pre-built templates, no coding required. You can effortlessly set up audience segments based on user properties and schedule campaigns with a few taps.
Iterable’s push notification functionality, while powerful, is one piece of a much larger omnichannel marketing machine with a steeper learning curve.
If you ever need a hand, PushEngage’s support team is just an email or chat away to promptly answer any questions. You’ll never be left high and dry trying to troubleshoot issues or learn the ropes. Iterable’s support responsiveness can vary depending on your subscription plan.
For teams that want to focus solely on delivering amazing push notification experiences without wrestling with unnecessary complexity, PushEngage provides robust yet user-friendly capabilities tailored for that precise need. No oversized feature bloat, just exactly what you need to launch push campaigns that convert.
What’s the Best Iterable Push Notifications Alternative?
PushEngage is the best alternative to the Iterable push notifications in the market.
In terms of features, there’s little to no contest. PushEngage has a full range of automation, personalization, targeting, and scheduling features that make it a great fit for all types of businesses.
Here are a few cool resources to get you started:
- How to Use Retargeting Push Notifications to 2x Your Revenue
- How to Sort Your Push Notifications and Find Winning Campaigns
- How to Clean Up Push Notifications Subscriber Lists (Easy)
- How to Automatically Send RSS Push Notifications
- How to Use Push Notifications to Promote a News Site
- How to Use Cross Selling Push Notifications to 2x Your Sales
- How to Use Browse Abandonment Push Notifications (4 Steps)
There’s no switching cost involved if you want to move from Iterable to PushEngage either. You get a super supportive Customer Success team to help you migrate your push subscriber list. After that, the dashboard itself is built to help you get a good return on your investment.
And the best part is that PushEngage is priced in a way that makes it a good fit at every stage of growth, whether you’re looking to start, grow, or scale your business. The philosophy behind PushEngage is to empower small businesses to compete with big brands.
So, if you haven’t already, get started with PushEngage today to get to the next level!
