Attribution Model for Multichannel Marketing

What’s the Right Attribution Model for Multichannel Marketing?

The attribution model you choose can dramatically influence your understanding of which channels are truly driving results, potentially leading to significant shifts in marketing strategy and resource allocation. However, with numerous attribution models available—from simple single-touch approaches to sophisticated machine … Continue reading

WooCommerce Store with Multichannel Marketing

How to Power a WooCommerce Store with Multichannel Marketing

Your WooCommerce store isn’t just competing with other online retailers anymore – it’s competing for attention across every digital touchpoint your customers use throughout their day. The businesses that understand this reality and embrace multi-channel marketing are the ones experiencing … Continue reading