PushEngage Just Launched a Brand New WordPress Plugin!

[Announcement] PushEngage Just Launched a Brand New WordPress Plugin!

Hello, Engagelings.

Exciting news: we just launched a new WordPress plugin!

Why? Because of you!

That’s right, we’re making the user experience (a.k.a.: your experience) much better. You can now do everything in the plugin from your WordPress dashboard that you could do from the PushEngage app.

We’ve also made it super easy to use. A lot of work went into this plugin and we think that you’ll love it. It’s also a major update, so there’s a LOT to unpack.

Let’s dive in.

Why Use the PushEngage WordPress Plugin?

The short version is that the PushEngage WordPress plugin:

  • Saves time in creating, editing, and managing your push notification campaigns
  • Allows you to create push notifications for your blog posts inside the Gutenberg editor
  • Gives you detailed push notifcation analytics within the WordPress dashboard
  • Allows you to manage your push notification audience inside your WordPress site
  • Create push notification popup modals directly from your WordPress site

To date, most push notification services either allow you to operate from their app dashboard or give you an API service where you have to create custom code to send push notification campaigns.

Any push notification plugin in the market simply acts as a way for their dashboard to connect to your site. In other words, you’ll have to go back and forth between your content and you marketing plugins.

Not anymore!

With the new PushEngage WordPress plugin, you get ALL the functionality right inside your WordPress dashboard. After you’re done installing PushEngage, you don’t really have to even think about going back to the app dashboard. The plugin was designed for the WordPress ecosystem. So, it’s not just easy to use. It’s also super lightweight.

It’s not just a WordPress plugin to replace the dashboard either. Any campaign you create within the dashboard is also carried forward to your plugin. This way, if a team member creates a campaign on the PushEngage dashboard, you can still manage it from within your WordPress plugin.

Access Everything From the WordPress Plugin Dashboard

Once you’ve installed the WordPress plugin, you can access your PushEngage campaigns, strategies, popup modals, and analytics from the plugin. In your WordPress dashboard, head over to PushEngage » Dashboard to get a quick look at all essential elements of your PushEngage account:

PushEngage WordPress plugin dashboard

The first thing you see is the the Create button to help you quickly create a new campaign. And if your account is new, you get the Welcome Challenge to help you set up PushEngage quickly while sticking to standard practices.

If you scroll further down, you get to see Quick Stats on how your push notifications are performing:

Quick Stats WordPress plugin PushEngage

And if you scroll further down, you’ll see recommended strategies that can help you quickly get more push notification subscribers:

Push Notification Strategies PushEngage WordPress plugin

And this is barely scratching the surface.

Create Automated Push Notifications to Promote Your Posts

You can now create automated push notifications to promote your posts from inside your WordPress Gutenberg editor. Head over to PushEngage » Settings » Auto Push Settings:

Auto Push Settings PushEngage WordPress Plugin

Enable the WordPress auto push feature using the toggle button. Then, check the boxes to enable multi-action buttons and use the featured image from the post as the notification large image. Enabling these settings will help you send rich push notifications like this one:

Using the large image and a call to action button will get you higher view rates and click rates.

Next, go ahead and edit any of your WordPress posts. At the bottom of your posts, you should now see the Gutenberg block to create an automated push notification to promote that post:

Auto Push PushEngage WordPress Plugin

Add a Notification Title and Notification Message to create your auto push campaign. Then, scroll down for more settings.

You can add a push notification large image:

Show Large Image Auto Push WordPress Plugin

By default, if you enable the large image for the notification, PushEngage uses your post’s featured image as the large image. But you can add your own image as well.

You can also create buttons for your push notifications under Multi Action Notification:

Multi Action Notification

Push notifications with buttons usually get higher click rates than ones without buttons. In fact, it’s part of our push notification best practices guide to always use a call to action button for your notifications.

If you scroll down even further, you can see Audience settings to select who should get your auto push notification.

Audience Group for Auto Push WordPress

Of course, you’ll need to create an Audience Group before you can target them (more on this later). And when you’re done setting up your push notifications, take a look at the right-hand bar in Gutenberg for PushEngage Push Notification settings:

Send Auto Push Notification

Make sure to enable the checkbox that says Send Push Notification. Whenever your post gets published, your push notification also gets sent automatically even if your post is scheduled for a later date!

Create Push Notification Broadcasts

Go to PushEngage » Campaigns to create push notification broadcasts:

New Push Broadcast in PushEngage WordPress Plugin

Click the Add New button to create a new push notification broadcast. If you’ve already sent push notifications using PushEngage before, you’ll see a list of your previous notifications here as well.

Set Up Drip Autoresponders

You can also create drip campaigns from scratch inside the plugin. Go to PushEngage » Drip:

Drip in PushEngage WordPress Plugin

This includes a website welcome campaign. You can also view, edit, enable, and disable all your drip autoresponders listed here.

NOTE: For now, you can’t create eCommerce push notifications inside the WordPress plugin. You can still create triggered notifications in the dashboard but they won’t show up in the WordPress plugin.

Design Push Notification Popup Modals

Your push notification popup modals are used as optins to collect subscribers. Without a popup modal, you can’t collect subscribers or send push notifications to anyone. The cool thing is that you can design, customize, enable, and disable your push notification popup modals inside the WordPress plugin.

Go to PushEngage » Design:

Design Popup Modal in PushEngage WordPress plugin

And you can set up as many popup modals as you please. Of course, you can make sure that they get triggered at different times under Display Options for each popup modal.

Scroll-based push notification optin

You can also create a subscription widget or an unsubscribe widget to unsubscribe from Chrome notifications from the Widgets tab:

PushEngage WordPress plugin widgets

And if you want to create more targeted popup modals, you can use the targeting rules under the Targeting Rule tab:

Enable Targeting Rule WordPress PushEngage

These are global targeting rules and will get preference over targeting rules for individual popup modals. But if you wish, you can create robust targeting rules for each modal by editing them.

PushEngage Optin Subscription Rules

For instance, you can create popup modals in different languages to target visitors from different countries.

Create Segments and Audience Groups for Targeted Push Notifications

Of course, nothing beats the level of personalization you can get by creating segments and audience groups for your push notification subscribers. Go to PushEngage » Audience and start creating segments and audience groups right away.

Under the Segments tab, you can create new segments or edit existing ones:

PushEngage WordPress Plugin Segments

And if you need even deeper personalization, create an audience group in the Audience Groups tab:

Audience Groups in PushEngage WordPress plugin

If you’re new to push notification segments and personalized push notifications, you should check out our article on how to create segments and our announcement on advanced audience grouping.

Get Detailed Push Notification Analytics

Analytics and A/B testing will help you stay on tracking with your business goals. While you can track push notifications in Google Analytics as well as your PushEngage dashboard, it’s way more convenient to get detailed analytics from your WordPress dashboard.

Go to PushEngage » Analytics:

PushEngage WordPress Plugin Analytics Overview

The default analytics dashboard simply gives you an overview of how your PushEngage campaigns are performing. But if you want a better look at the optin analytics for your popup modals, go to the Opt-in Analytics tab.

PushEngage Optin Analytics WordPress Plugin

And you can enable goal tracking in PushEngage under the Goal Tracking tab:

Enable Goal Tracking in PushEngage WordPress Plugin

Goal tracking helps you measure exactly how much each notification adds to your revenue.

What Else?

We know that growing a business is hard work. At PushEngage, we’re always looking to improve our product and your experience. We launched this new plugin to help you get even more value out of your PushEngage subscription.

Thank you so much for reading this announcement.

If you have any questions, our Customer Success team is here to help. Just start a conversation on Live Chat or check out our contact page.

And thank you for using PushEngage. Whether you’re using the free version or the Enterprise version, you’re just as important to us. The PushEngage WordPress plugin is meant to help you succeed and we wish you all the very best.

Let us know your thought in the comments below and if you haven’t already, get started with PushEngage today!

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