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Monthly Active Users

How to Grow Monthly Active Users for Your App

Looking for a detailed guide to growing monthly active users for your app? Finding good ways to increase your traffic, engagement, and sales can be tough. The most difficult part is that push notifications don’t work in the same way … Continue reading

Guide to Create a Cart Abandonment Campaign

Shoppers add items to their shopping cart but leave the website before completing the checkout. Because it is closely tied to customer conversion rates and revenue, the cart abandonment rate is a crucial business metric for businesses to track. A … Continue reading

Multichannel Marketing ROI

How to Measure Multi Channel Marketing ROI

Let’s be honest: measuring multi channel marketing ROI feels like trying to solve a puzzle with half the pieces missing. You’re running campaigns across email, push notifications, SMS, social media, and your website. Customers are bouncing between channels like pinballs. … Continue reading