Customer Segmentation Models

How to Use Customer Segmentation Models to 2x Engagement

Looking for customer segmentation models to boost engagement and targeted messaging? Targeted push notifications lead to higher click-through rates and lower unsubscribe rates. Segmentation allows you to offer a custom experience to your web push subscribers. With most push notification … Continue reading

WhatsApp Marketing Strategy

Why Should You Use WhatsApp for Your Business?

Your customers are already on WhatsApp. The question isn’t whether you should be there too – it’s how quickly you can get started. With over 2 billion active users worldwide and a staggering 98% open rate, WhatsApp has evolved from a … Continue reading

Guide to setting up a Fallback Campaign

A fallback Campaign is a campaign used as the default campaign to fallback in rare scenarios when the push campaign content cannot be fetched. It might occur due to various reasons very rarely, and a few of them are – … Continue reading

Guide to use RSS Auto Push Campaigns

With PushEngage, you can automatically send campaigns to users for each newly published post and set the frequency to improve user experience and manage multiple RSS feeds. If you effectively use RSS Auto Push, you can rely entirely on your … Continue reading