Abandoned Cart Push Notifications

How to Set Up Shopify Abandoned Cart Notifications (Easy)

Looking for an easy way to set up Shopify abandoned cart push notifications for your website?

Using abandoned cart software is the perfect solution for you.

But setting up abandoned cart push notifications can be really difficult. Most of the tutorials out there are about abandoned cart emails and even those can be pretty complicated.

That’s exactly why we published this article. 

We’re going to show you step-by-step how to set up Shopify abandoned cart notifications in simple and easy steps.

And you don’t need a lot of technical expertise to understand the steps in this article.

Also, if you ever get stuck with any of the steps, all you have to do is contact our Customer Success team and we’ll set up an abandoned cart campaign for you!

Sounds good?

Let’s dive in.

Send Shopify Abandoned Cart Notifications!

Push notifications are a super effective, low-cost marketing tool to help you grow your repeat traffic, engagement, and sales on autopilot.

How to Create A Shopify Abandoned Cart Campaign

In this article, we’re going to show you how to create an abandoned cart campaign using PushEngage.

PushEngage push notification services

PushEngage is the #1 push notification software in the world and you can set up cart abandonment campaigns right from the PushEngage dashboard.

So, if you haven’t done it already, go ahead and create a PushEngage account. To set up abandoned cart campaigns, you’ll need to get the Enterprise Plan of PushEngage. So, select the Enterprise Plan and finish setting up your PushEngage account.

Then, head over to the dashboard to follow along with this tutorial.

Step #1: Create A New Abandoned Cart Push Notifications Campaign

Go to the PushEngage dashboard and head over to Campaign » Triggered Campaigns and click on Create New Triggered Campaign:

Create New Triggered Campaign

Then, select the Cart Abandonment template and click on Create New:

Cart Abandonment campaign template

And you can start drafting an abandoned cart autoresponder.

Step #2: Draft a Shopify Abandoned Cart Campaign

Next, you’ll want to draft the campaign inside the PushEngage dashboard. Under Content, you can create a series of push notifications:

New Abandoned Cart Campaign

To edit a notification, simply click the arrowhead next to it and you can customize the push notification:

Abandoned Cart Notification Design

You can automatically fetch most of these fields using variables.

If you notice, there are multiple variables in brackets like {{productname}} and {{price}}. You can use these, later on, to define parameters for your code snippet. These fields will help you personalize your push notifications. For instance, {{bigimageurl}} fetches the product image automatically based on what product was abandoned.

As with any push notification, you can customize everything about the content here.

You can also add checkout buttons:

Add Checkout Buttons

Or, you can add a custom notification duration:

Set Push Notification Duration

When you’re done, go to the Trigger Settings tab to activate your campaign. By default, our Shopify app will add any integration code you need to launch your Shopify abandoned cart campaign.

Step #3: Save and Launch the Campaign

That’s it! 

Just hit the Activate Autoresponder button:

Activate autoresponder

And you’re done.

How to Create Personalized Cart Abandonment Campaigns

You can create personalized cart abandonment campaigns using custom attributes.

This means that you can hook up PushEngage with your Customer Relationship Management (CRM) software to fetch personal details for each customer. By default, PushEngage captures the device and geolocation information for each customer. But you can extend the range of personalization using the PushEngage Attributes API.

You can create custom abandoned cart push notifications with the user’s name like this one:

Boohoo-Cart-Abandonment

Or add more elements such as a price drop or unused loyalty points:

Cart Abandonment Campaigns to Sell More

Or even cross-sell other products:

Cross-Selling Push Notification Example

There are really no limits to the type of campaign you can set up using our APIs. Go nuts!

What to After You Launch a Shopify Abandoned Cart Campaign

That’s all for this one, folks! If you found this helpful, you should also check out our article on how to reduce cart abandonment. There are some really helpful ideas there.

And if you’re just starting out with push notifications, you should try out PushEngage. Check out these amazing resources to help you get started:

PushEngage is the #1 push notification software in the world and you can create a whole range of push notification campaigns using PushEngage.

So, if you haven’t already, get started with PushEngage today.

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