PushEngage vs MoEngage · Checked September 30, 2026

PushEngage vs MoEngage:
which one fits a mid-market retention team?

MoEngage is an agentic customer engagement platform for email, SMS, push, and analytics, sold on a quoted contract. PushEngage is web push, app push, in-app, WhatsApp, and chat that your marketing team runs itself, at prices on the page. Here is where each one wins.

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75,000+ businesses Prices published for every tier 14-day money-back guarantee

Reliability and trust

What a retention team needs before it signs a year.

A new vendor still has to pass the security review and the budget meeting. Here is what you can check today, without a sales call.

Delivery runs on

Native iOS and Android SDKs built on APNs and Firebase Cloud Messaging.

Prices you can put in the budget today

Every public tier is on the pricing page, billed on active subscribers, web and app combined. The number in the proposal is the number on the invoice.

Published tiers from 1,000 to 250,000 subscribers
No per-message fees on push; each plan includes a monthly sending volume
Inactive Subscriber Cleanup on every plan
Enterprise quoted above 250,000

Send controls that protect the channel

Browsers now throttle senders who over-message. Cap how often each subscriber hears from a triggered campaign and send in their timezone.

Daily and weekly frequency caps on triggered campaigns, Growth and above
Quiet hours inside Workflows
Subscriber-timezone sending on Premium and above

GDPR and CCPA in the defaults

Every subscription is a browser or device permission grant. Add a pre-permission consent overlay where your audience needs one.

Configurable pre-permission overlay per site
One-click unsubscribe at the device level

A dashboard for marketers, an API for engineers

Your team runs campaigns from the dashboard. When you would rather hand it off, an MCP server lets Claude or Cursor work the account.

AI CopywriterAI opt-in timingMCP serverAgent SkillsChrome extension

AI Copywriter through AI-powered campaigns (add-on on paid plans)
First-party MCP server for Claude, Claude Code, and Cursor
REST API, SDKs, and Zapier on every plan, webhooks on Growth
Open-source Agent Skills for SDK integration

Support that scales with the plan

Standard email support on Business, priority email and chat on Premium, VIP onboarding with your first campaign set up on Growth, and a dedicated success manager on Enterprise.

A 14-day money-back guarantee

Over the next 14 days, if PushEngage isn’t the best fit, simply reach out. We’ll refund 100% of your money. No questions asked.

Built by Awesome Motive, the team behind WPForms, AIOSEO, OptinMonster, and MonsterInsights.

Trusted by 75,000+ businesses

The 30-second version

Two different tools, two different buyers.

MoEngage is built to analyze customers and message them on every channel from one platform. PushEngage is built to run the retention channels a marketing team owns, fast, at a published price. Pick on the job, not on the logo.

PushEngage fits

Your marketing team runs push itself

Plugins for WordPress, WooCommerce, and Shopify, or one snippet, then campaigns from the dashboard. No SDK project before the first web push.

PushEngage fits

You want a price before a contract

Every tier from Free to Growth is on the pricing page, billed on active subscribers. MoEngage builds a quote, with a one-year minimum on its Growth and Enterprise plans.

MoEngage fits

Email, SMS, push, and analytics in one place

MoEngage sends app push, web push, email, SMS, in-app, on-site messages, and cards, with funnels, retention, and path analytics. PushEngage does not send email or SMS.

MoEngage fits

Data residency and warehouse-native data

MoEngage lists data centers in the EU, North America, and India, plus warehouse imports and segments. If regional hosting or warehouse data drives the decision, that counts.

Side by side

MoEngage and PushEngage, row by row.

Every MoEngage cell comes from MoEngage’s own pricing page and documentation, checked on September 30, 2026. Where MoEngage is stronger, the table says so.

	MoEngage	PushEngage
How it describes itself	An “Agentic Customer Engagement Platform” (its site navigation) for cross-channel marketing, with separate Personalize (web personalization) and Inform (transactional alerts) products.	Web push, app push, in-app, WhatsApp, and a chat widget for marketing teams at eCommerce stores, publishers, and SaaS products that want retention channels without an engineering queue.
Published prices	No. The Growth and Enterprise plans both go to “Let’s Talk”, and add-ons are priced in a custom quote.	Yes, every public tier. Free, Business, Premium, and Growth are priced on /pricing/. Enterprise is quoted. Budget before the first call
What the bill is based on	Monthly Tracked Users: each unique user profile with at least one session or defined event in a calendar month.	Active subscribers on a fixed tier, web and app combined. No per-message fees on push; each plan includes a monthly sending volume. Inactive Subscriber Cleanup keeps dormant devices off the bill.
Contract term	Minimum commitment of one year on the Growth and Enterprise plans, per MoEngage’s pricing FAQ.	Pay monthly or yearly, with a 14-day money-back guarantee on paid plans and a free plan for 1 site and 200 subscribers. Try before you commit
Channels	Mobile app push, web push, email, SMS, in-app messages, on-site messages, and cards (add-on). WhatsApp, RCS, LINE, Viber, and Telegram through Connected Channels (add-on). Broader	Web push, app push, in-app messaging (Business plan and up, Android SDK first), WhatsApp automation (Growth plan and up), and a chat widget with 21 channels plus custom links. No email or SMS sending.
Journeys and send controls	Flows: a cross-channel builder with A/B branches, conditional splits, and waits. Campaign-based and tag-based frequency capping, do-not-disturb rules, and throttling.	Workflows on every plan (Free: 1 active workflow, up to 5 steps; Business: 5 active workflows, 10 steps, wait and decision nodes). Split Path and Workflow Chaining on Premium and up. Daily and weekly frequency caps on triggered campaigns (Growth and up), timezone sending (Premium and up).
Analytics and AI	Funnels, retention, user paths, and custom dashboards (add-ons on the plan table), predictions, best time to send, Merlin AI agents (add-on), and an MCP server. Deeper analytics	Campaign and workflow reports, goal tracking with revenue on Premium and up, AI Copywriter through AI-powered campaigns (add-on on paid plans), AI opt-in timing, and a first-party MCP server for Claude and Cursor.
Web push setup	Add a serviceworker.js file at your site root, update the Web SDK initialization script, and keep both on the same SDK version.	Plugins for WordPress, WooCommerce, and Shopify, or one snippet on any site, with a no-code opt-in prompt builder. No developer needed
Shopify and WooCommerce	A MoEngage app for Shopify 2.0, authenticated with your workspace ID and Data API key. WooCommerce connects through Google Tag Manager.	A Shopify and Shopify Plus app, a WooCommerce plugin, and ready cart abandonment, browse abandonment, price drop, and back-in-stock campaigns on Growth.
SDKs	Android, iOS, Web, React Native (and Expo), Flutter, Cordova, Capacitor, Ionic, and Unity, plus TV and OTT integrations.	Web, iOS, Android, Flutter, and React Native, all five on every plan, with the REST API and Zapier. Webhooks on Growth.
Support	Online guides and email helpdesk. Implementation services and consultation with business reviews are listed as add-ons.	Email support on Business, priority email and chat on Premium, VIP onboarding on Growth, and a dedicated success manager on Enterprise.

MoEngage details checked on moengage.com/plans-and-pricing and the MoEngage documentation on September 30, 2026. Features and packaging change, so confirm with MoEngage before you buy. PushEngage details are from the live pricing page and developer hub.

Pricing

What you can budget before a sales call.

MoEngage does not publish prices, so there is no honest dollar-for-dollar comparison. What we can show is what PushEngage costs at three common sizes, at the standard annual renewal rate you pay from year two. First-year pricing is lower, from $8 a month billed yearly.

Profile 1

The growing store

20,000 active subscribers, web and app combined

MoEngage
quote on request, priced on Monthly Tracked UsersQuote

PushEngage Business
lowest plan that fits, standard annual renewal, billed yearly$1,020/yr

PushEngage Growth
adds cart, browse, price drop, back in stock$1,828/yr

MoEngage prices this profile in a sales conversation. PushEngage prices it on the page.

Profile 2

The established brand

50,000 active subscribers, web and app combined

MoEngage
quote on request, one-year minimum on Growth and EnterpriseQuote

PushEngage Business
lowest plan that fits, standard annual renewal, billed yearly$1,920/yr

PushEngage Growth
adds cart, browse, price drop, back in stock$3,489/yr

Past 50,000 subscribers Business stops and Premium or Growth takes over.

Profile 3

The multi-site retailer

100,000 active subscribers, web and app combined

MoEngage
quote on request, add-ons quoted separatelyQuote

PushEngage Premium
lowest plan that fits, standard annual renewal, billed yearly$4,412/yr

PushEngage Growth
adds cart, browse, price drop, back in stock$6,258/yr

Premium covers 2 sites; Growth covers 3 and the eCommerce automations.

PushEngage prices are the standard annual renewal rate for each plan at that subscriber cap, from the live plans API on September 30, 2026. Taxes excluded. The pricing page has the calculator and the current first-year offer.

Where we will not pretend

Three things a fair MoEngage comparison says out loud.

MoEngage does more. Email, SMS, cards, on-site surveys, web personalization, transactional alerts, and product analytics are real capabilities PushEngage does not have. If one platform for every channel and every chart is the goal, MoEngage is built for it.
A quote is not a verdict. MoEngage prices by contract, so we cannot tell you it costs more for your profile. Get the quote, then compare it against the numbers above.
Two tools can be the right answer. Keeping MoEngage for email and analytics and adding a dedicated push tool is a valid setup. If you do that, cap frequency in both.

What the published price includes

Everything a push program needs, run from one dashboard.

Every paid tier includes web and app push on one subscriber profile, Workflows, behavior-based segmentation, and Inactive Subscriber Cleanup. Premium adds goal tracking and timezone sending. Growth adds triggered campaigns with frequency caps and the eCommerce automations.

PushEngage push broadcast composer with AI text generation, A/B testing, and a live Chrome notification preview

One composer for the browser and the lock screen

Write it once and send it to Chrome, Firefox, Edge, and Safari, and to iOS and Android, from the same screen. One audience, one report.

Native SDKs for iOS, Android, React Native, and Flutter on every plan
Live preview per platform, plus AI-powered campaigns (add-on on paid plans)
Scheduling and recurring sends, with timezone delivery on Premium and above

Explore app push

PushEngage automation list with Cart Abandonment, Order Received, Order Cancelled, Order On-Hold, and Order Shipped campaigns switched on

eCommerce automations you switch on

Order received, on hold, cancelled, shipped, plus cart abandonment. Each is a ready campaign behind a toggle, and each reports the revenue it brought back.

Cart and browse abandonment, price drop, and back in stock on Growth
Order and shipping updates that answer where-is-my-order before the ticket
Goal tracking on Premium and above ties revenue to the campaign that earned it

See cart abandonment

PushEngage Workflows step picker with Wait, Decision, Split Path, and Exit logic steps plus actions such as Send Push Notification, Add to Segment, and HTTP Request

Workflows: wait, decide, act

A drag-and-drop canvas for welcome series, cart recovery, and win-backs. Wait, branch on behavior, then send or move the subscriber to a segment. Higher plans add split paths, starting another workflow, and HTTP requests.

The builder is on every plan: Free runs 1 active workflow of up to 5 steps
Business: 5 active workflows, 10 steps each, with wait and decision nodes
Split Path and Workflow Chaining on Premium and above; HTTP request actions on Growth

Explore Workflows

Triggered campaign settings in PushEngage showing start and stop events, daily and weekly frequency capping, and UTM parameters

Trigger rules your team sets without a ticket

On Growth and above, start a campaign on any event your site or app fires, stop it on another, and cap how often one subscriber hears from you.

Custom start and stop events from the SDK or REST API
Daily and weekly frequency capping on triggered campaigns
UTM parameters added to every click URL

See triggered notifications

PushEngage audience step with Send to Audience Group selected and the Active subscribers group chosen

Segments built on active subscribers

Send to everyone, to a saved audience group such as active subscribers, or to a segment by URL, geography, device, or purchase behavior. Groups update themselves.

Dynamic segments and audience groups without a developer
Attributes set from the SDK or API for one-to-one copy
Inactive Subscriber Cleanup keeps the count and the bill honest

See segmentation

PushEngage send and schedule step with Intelligent AB Test enabled, sample size and delay settings

A/B tests that pick their own winner

Test two headlines, images, or calls to action on a sample. After the delay you set, the better click rate goes to everyone else.

Sample size and delay under your control
Winner chosen on click-through rate
On Premium and above

See A/B testing

Opt-in prompts that earn the Allow click

When the prompt fires matters more than what it says. Trigger it by time on page, scroll depth, or a click, match it to your site, and segment subscribers as they join.

Popup templates with desktop and mobile previews
Triggers by time on page, scroll depth, or button click
Segment on subscribe so the first campaign is already targeted

See opt-in prompts

PushEngage push broadcast template gallery with Flash Sale templates previewed as Chrome notifications

Start from a template, not a blank field

Broadcast templates by category, each tagged with its own UTM so you can see which style earns the click. Pick one, swap the copy, send.

Templates for sales, launches, content, and win-backs
UTM tracking per template for clean attribution
Blank template when you want full control

Meet the AI Copywriter

Also in the product

The tools you would otherwise brief an engineer to build.

Templates, timing, alerts, compliance, and agent access come with the product.

Goal tracking and revenue analytics

Tie orders and signups to the notification that drove them, per campaign and per workflow. Premium and above.

See goal tracking

Timezone delivery

Every subscriber gets the campaign at their own 9 AM, not yours. Premium and above.

See timezone delivery

Browse abandonment

Catch the shopper who looked but never added to cart, while the intent is warm.

See browse abandonment

Price drop alerts

Shoppers subscribe to a product and the alert fires itself when the price falls.

See price drop alerts

Back in stock alerts

Turn a sold-out page into a waitlist that converts the moment stock returns.

See back in stock

Personalization and attributes

Merge tags for name, product, price, and any attribute you store on a subscriber.

See personalization

GDPR and CCPA tooling

Consent controls and data handling designed into the product, not bolted on.

See compliance

Chrome and Firefox extension

Draft, schedule, and send a push from any browser tab, with UTM fields filled in.

See the extension

MCP server and Agent Skills

Let Claude or Cursor build segments, run campaigns, and pull analytics, on top of the REST API.

See the developer hub

Channels

Web push, app push, in-app, WhatsApp, and chat. One subscriber profile.

MoEngage covers more channels, email and SMS included. PushEngage covers the channels a retention team uses to bring a shopper back in seconds, in the same dashboard and reports.

Web push notifications

Browser notifications on Chrome, Firefox, Edge, and Safari, including home-screen web apps on iOS 16.4+, with plugins for WordPress, WooCommerce, and Shopify.

See web push notifications

Mobile app push notifications

Native SDKs for iOS, Android, Flutter, and React Native, on the same subscriber profile and reports as web push.

See mobile app push notifications

In-app messaging

Top banner, bottom banner, center modal, or full screen, triggered on real events. From the Business plan, shipping first in the Android SDK.

See in-app messaging

WhatsApp automation

Abandoned-cart, order-update, and post-purchase campaigns on the Meta Cloud API. Connect your WhatsApp Business account inside PushEngage, with no BSP contract. Growth plan and above.

See WhatsApp automation

Chat widget

Routes visitors to WhatsApp, Messenger, Telegram, email, or SMS: 21 channels plus custom links, with no hosted inbox to staff.

See the chat widget

PWA push notifications

Push for progressive web apps installed to the home screen, including home-screen web apps on iOS 16.4+.

See PWA push notifications

Setting up push for a progressive web app? Read the PWA push notifications guide.

Switching or adding

Run it next to MoEngage first, then decide.

You do not have to rip anything out to find out. Install PushEngage alongside your current setup, move one program, and compare on real traffic before your MoEngage renewal date.

PushEngage installation screen with platform tiles for Any Site, WordPress, Shopify, HubSpot, AMP, Magento, PrestaShop, Wix, Android SDK, and iOS SDK, plus the install code

One installer for every platform you run

Pick your platform, paste one snippet or install the plugin, and you are live. Mobile follows the same path with the native SDKs.

WordPress, Shopify, HubSpot, AMP, PrestaShop, Wix, or any site
iOS, Android, Flutter, and React Native SDKs for app push
Service worker and install code generated in the dashboard

See the developer hub

Pick the program to move

Start where setup time hurts most. For most teams that is web push, cart recovery, or app push campaigns waiting on a developer.

Keep email, SMS, and analytics where they are
Map the segments you need to recreate
Book a demo to scope it with our team

Install alongside, not instead

PushEngage runs next to your existing setup. Ship the PushEngage SDK in an app update and run both while subscribers register. For iOS apps moving from FCM, our migration guide has the steps.

WordPress, WooCommerce, Shopify, and Shopify Plus plugins
iOS, Android, Flutter, and React Native SDKs
REST API and Zapier for your engineers, webhooks on Growth

Compare on real traffic, then cut over

Run both for a few weeks, compare clicks and attributed revenue, then decide what moves. Paid plans carry a 14-day money-back guarantee.

Goal tracking on Premium and above
Frequency caps on triggered campaigns (Growth)
Our team walks through Android and web subscriber moves with you

The short version

Published prices. No annual minimum to find out.

MoEngage prices every account in a sales conversation. PushEngage puts the price on the page and the setup in a plugin, for the team that wants retention running this week.

75,000+

businesses on PushEngage

native SDKs on every plan: web, iOS, Android, Flutter, React Native

per-message fees on push; each plan carries a monthly sending volume listed on the pricing page

14 days

money-back guarantee on every paid plan

Keep comparing

Other comparisons, same honest format.

PushEngage vs OneSignal

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Compare with OneSignal

PushEngage vs Braze

An enterprise customer engagement suite against push, in-app, and chat your marketing team runs itself.

Compare with Braze

PushEngage vs CleverTap

MAU-priced engagement and analytics against subscriber-priced push, in-app, and chat.

Compare with CleverTap

PushEngage vs Airship

Enterprise mobile app engagement against web and app push on one published plan.

Compare with Airship

PushEngage vs iZooto

Web push for publishers, with ads in push, against retention push for stores and publishers.

Compare with iZooto

PushEngage vs Klaviyo

Email and SMS first for eCommerce, and where browser and app push fit next to it.

Compare with Klaviyo

PushEngage vs PushOwl

A Shopify web push app against push for Shopify, WooCommerce, any site, and your app.

Compare with PushOwl

PushEngage vs Firebase Cloud Messaging

Free delivery infrastructure against the marketing layer that runs on top of it.

Compare with FCM

Push notification service

The push notification service built for eCommerce retention teams.

See the service

Push notification software

A buyer’s checklist for evaluating push notification software.

Read the checklist

FAQ

Questions, answered.

Is PushEngage a MoEngage alternative?

For web push, app push, in-app, WhatsApp, and chat, PushEngage covers the job for many mid-market retention teams, and your marketing team can run it without an SDK project for web push. It is not a replacement for all of MoEngage: PushEngage does not send email or SMS and does not have MoEngage’s product analytics. If you need those in one contract, MoEngage is the better fit.

How much does MoEngage cost?

MoEngage does not publish prices. Its pricing page lists Growth and Enterprise plans, both through a sales conversation, priced on Monthly Tracked Users, with add-ons in a custom quote and a one-year minimum commitment. PushEngage publishes every tier from Free to Growth and bills on active subscribers.

What is a Monthly Tracked User?

MoEngage defines an MTU as each unique user profile that performs at least one session or a defined event in a calendar month, counted once per month. Events MoEngage generates itself, such as notification received, do not count. PushEngage bills on active subscribers instead: people who opted in to push and can still receive it.

Can we run PushEngage alongside MoEngage?

Yes. Keep MoEngage for email, SMS, and analytics and run web push, app push, and in-app from PushEngage, or the reverse split. Set frequency caps in both tools so one customer does not hear from you twice for the same cart. In PushEngage, caps apply to triggered campaigns on Growth and above.

Which is faster to set up for web push?

On PushEngage, install the WordPress, WooCommerce, or Shopify plugin, or paste one snippet, then design the opt-in prompt in the dashboard. MoEngage’s web push guide has you host a serviceworker.js file at your site root and update the Web SDK initialization script, keeping both on the same version.

How does PushEngage pricing scale?

By active subscribers, web and app combined. At standard annual renewal, 20,000 subscribers is $1,020 a year on Business, 50,000 is $1,920, and 100,000 is $4,412 on Premium. First-year pricing is lower, from $8 a month billed yearly. Above 250,000 subscribers the Enterprise plan is quoted.

Does PushEngage work with Shopify and WooCommerce?

Yes. PushEngage has a Shopify and Shopify Plus app and a WordPress and WooCommerce plugin. Cart abandonment, browse abandonment, price drop, and back-in-stock campaigns are ready to switch on from the Growth plan. MoEngage offers a Shopify 2.0 app and connects WooCommerce through Google Tag Manager.

What does MoEngage do that PushEngage does not?

Email, SMS, cards, on-site messages and surveys, web personalization, transactional alerts through Inform, funnels and path analytics, predictions, and warehouse segments. If those are on your list, keep MoEngage or evaluate it. If your list is push, in-app, WhatsApp, and chat, PushEngage is built for that job.

Retention channels your marketing team can run this week.

See every tier on the pricing page, or book a demo and we will map your MoEngage push programs to PushEngage. If it is not the best fit within 14 days, we refund 100%. No questions asked.