In-App Messaging

Reach 100% of your app users.
No opt-in required.

In-app messages are banners, modals, and full-screen takeovers that appear while someone is using your app. Trigger them on real behavior, design them in blocks, and reach every single session. Nobody has to subscribe first.

Alex Avery
“PushEngage is quick and easy to implement. It provides results promptly and the analytics presents them in a clear and understandable fashion.” Alex Avery · Database Marketing Executive

75,000+ businesses No permission prompt needed 14-day money-back guarantee

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Trusted by 75,000+ businesses in 150+ countries

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Why it works

The one channel every app user can see.

Push reaches the people who opted in. Email reaches the people who open it. In-app messages reach everyone who opens your app, at the exact moment they are inside it.

No permission prompt

Push and email need an opt-in before you can say a word. In-app messages show the moment the app opens. Every install is reachable from day one, including users who declined push.

The moment it matters

Trigger on app open or on real events: a cart abandoned, a plan limit reached, a price drop viewed. The message lands while the intent is still warm, in the same session.

Protects your push channel

Operating systems now silence noisy senders. Use an in-app message to earn the push permission at the right moment, so the one OS prompt you get actually converts.

How it works

From app open to action taken.

Blocks Live preview

Design in blocks. Preview it live.

Build messages block by block in a visual editor, with a live phone preview of every display style. Start from a template gallery organized by goal, or save your own designs and reuse them.

  • Top banner, bottom banner, center modal, or full screen
  • Templates for nine goals, from permission priming to win-back
  • No app release needed to ship or change a message
See it in action
When: cart_abandoned AND AND

Triggered by behavior. Aimed by attribute.

Show a message automatically on app open, or fire it on a custom event with conditions on the event’s own parameters. Then narrow the audience with attribute groups, so each message reaches only the people it was written for.

  • Auto trigger with a delay, or custom event triggers with conditions
  • Target by attribute, platform, language, app version, or device region
  • Frequency caps, priorities, start and end dates, display duration
See segmentation

What’s included

Everything between idea and impression.

In-app messaging runs from the same dashboard as your push and WhatsApp campaigns. One SDK integration, every channel after it.

Template gallery

Ready-made designs for nine jobs: get push permission, announce, run offers, onboard, collect ratings, recover carts, win back lapsed users, and grow your other channels.

Audience targeting

Combine attribute conditions into groups, so a first-time user and a returning customer see different messages from the same campaign list.

See segmentation

Scheduling and frequency

Start and end dates, one-time or recurring displays, and hard caps so a message never overstays its welcome. Priorities decide what shows when campaigns overlap.

Per-message analytics

Impressions, clicks, and closes for every message, so you know what converted and what got dismissed on sight.

See analytics

Push permission priming

Ask with a designed message first, and spend the one-shot OS permission prompt only on users who already said yes. Your opt-in rate becomes a funnel you control.

Works with app push

In-app messages catch users in the session; push notifications bring them back after it. One SDK powers both channels.

Explore app push

SDKs & developers

One SDK integration. Two channels out of it.

The same PushEngage SDK that delivers app push renders your in-app messages. If push is already integrated, in-app messaging needs no new engineering.

The numbers

Built for the era of quiet lock screens.

100%
of app sessions reachable, no opt-in required
80%
of app users churn in week one without re-engagement
15.2B
notifications delivered in the last 30 days
75,000+
businesses on PushEngage
“We are able to reach our customer base in almost an instant. Email would have been too slow to put together in an emergency, and social media organic posts only reach a fraction of the following.”
John Smith John Smith CEO

FAQ

Questions, answered.

Do users need to opt in to see in-app messages?

No. Push notifications need a permission prompt; in-app messages render while the app is in use, so they reach every user, including the ones who declined push. The smartest play is to use an in-app message to explain the value of push first, then trigger the OS prompt only for users who tap yes.

How is this different from app push notifications?

Push reaches the lock screen when someone is away from your app. In-app messages reach them while they are inside it, over the screen they are already on. The channels compound: in-app converts the session that is happening now, and push starts the next one.

What can trigger an in-app message?

Two trigger types: automatic on app open, with an optional delay, or a custom event fired from your app, with conditions on the event’s own parameters. On top of the trigger you control frequency (one-time, recurring, or capped), priority, display duration, and a start and end schedule.

Which plan includes in-app messaging?

In-app messaging is included from the Business plan up. Higher tiers can run more active messages at the same time, so a welcome message, a promo, and a win-back campaign can all stay live at once.

Do I need a developer for every message?

No. The SDK integration is a one-time cost, and it is the same SDK that powers app push. After that, every message is designed, targeted, and published from the dashboard. No app release is needed to ship or change a message.

They are already in your app. Start the conversation.

In-app messaging is included from the Business plan. If PushEngage isn’t the best fit within 14 days, we refund 100%. No questions asked.

No opt-in required One SDK for push and in-app 14-day money-back guarantee