Attribution Model for Multichannel Marketing

What’s the Right Attribution Model for Multichannel Marketing?

The attribution model you choose can dramatically influence your understanding of which channels are truly driving results, potentially leading to significant shifts in marketing strategy and resource allocation. However, with numerous attribution models available—from simple single-touch approaches to sophisticated machine … Continue reading

Monthly Active Users

How to Grow Monthly Active Users for Your App

Looking for a detailed guide to growing monthly active users for your app? Finding good ways to increase your traffic, engagement, and sales can be tough. The most difficult part is that push notifications don’t work in the same way … Continue reading