MonsterInsights is widely recognized as the best Google Analytics plugin for WordPress. But is it worth the hype?
3+ million active users and 2000+ great reviews on the WordPress repository suggest that it’s as epic as advertised. But we wanted to do a deep dive of our own. The biggest issue with analytics software is that they are complicated to use.
So, is MonsterInsights powerful enough? Is it easy to use? Can you get decent support if you break something by accident?
We’re taking all that into consideration.
In today’s article, we’re going to put MonsterInsights to the test. And we’ll get to the truth ourselves.
Let’s dive in.
A Quick Overview of MonsterInsights
Before diving too deep into the technical parts of MonsterInsights’ complete toolkit, we’d like to give you a quick overview.
For those of you who are just discovering what MonsterInsights is, here’s the skinny…
MonsterInsights is a WordPress plugin that makes it easy for you to use Google Analytics. A major issue with Google Analytics is that it provides you with too many options to navigate, which will make you confused unless you really understand data analytics.
In other words: It’s really easy to get lost in a bunch of meaningless numbers that may never actively help in growing your business.
MonsterInsights makes it super easy to get real insights from raw data so that you can quickly make decisions based on what works best with your audience. It’s also easier to focus on relevant metrics for different types of websites. For instance, a blog site and an eCommerce site shouldn’t be looking at the same metrics.
You can use MonsterInsights to stay on track with marketing and business decisions.
What Can MonsterInsights Do for Your Brand?
When MonsterInsights first came out, there were already other Google Analytics plugins in the market. But they all had the same problem. Mostly, these plugins were just a way to see analytics in your WordPress dashboard. And that was it.
MonsterInsights enables you to do the same thing, of course, but instead of random reports, you get real insights that help grow your traffic and revenue.
The best part?
You don’t need a single line of code to install MonsterInsights!
So, what can MonsterInsights do for your brand? It can help:
- Add Google Analytics Tracking Without Using Any Code
- Use Any Version of Google Analytics
- Get User-Friendly Reports in Your WordPress Dashboard
- Identify Top-Performing Content
- Understand Your Audience More Deeply
- Set Up eCommerce Analytics
- Automate Form Sign Up Analytics
- Get More Insights From Custom Dimensions
- Affiliate Link Click Tracking
- Ensure GDPR Compliance
- Get Premium Integrations
In short: You get something for practically any site you own, whether it’s a portfolio site or an affiliate marketing blog, or a full-blown eCommerce store.
Very cool! We’ll explore some of the top features in MonsterInsights next. So, you’ll see exactly how you can do all this using specific features.
How to Use MonsterInsights to Boost Traffic and Conversions
Full disclosure: We use MonsterInsights ourselves. This review is based on OUR findings. In our honest opinion, the best thing about the MonsterInsights toolkit isn’t one specific feature, but how incredibly easy it is to set up and use.
The reason why MonsterInsights is so powerful is that it offers solutions for all kinds of businesses.
And you don’t have to have a huge business to be able to afford or use MonsterInsights. The plugin was built primarily for small businesses that don’t have many resources and developer support.
Let’s take a closer look at the features now.
Add Google Analytics Tracking Without Using Any Code
Setting up Google Analytics can be a real hassle if you’re doing it the first time.
How Google Analytics works is that it requires you to paste a small snippet of code on your website to track your site’s traffic and conversion data. While you don’t need to write the code yourself, you must manually paste the code into your website. And then, you have to head back to Google Analytics to verify that your code is actually installed and working correctly.
This all changes once you install MonsterInsights.
With MonsterInsights, all you have to do is simply point, click, and follow along with an interactive setup wizard:
And you’re done in less than 3 minutes.
No need to mess around with any code or hire a developer to do it for you.
Use Any Version of Google Analytics
MonsterInsights integrates with both Universal Analytics (GA3) and Google Analytics 4 (GA4).
Even better, it’s the only Google Analytics plugin that lets you connect to both versions simultaneously with the Dual Tracking feature.
Why is this a big deal?
Short answer: You can get all your historical data and reports using Universal Analytics (GA3) and collect even more data with GA4. You get the best of both worlds.
Get User-Friendly Reports in Your WordPress Dashboard
This one’s pretty much a given. Getting your reports in the WordPress dashboard is one of the main reasons you’d want a Google Analytics plugin.
Here’s the amazing bit: You don’t just get a random report.
You can simply head over to your WordPress dashboard and have all the most critical metrics in one report:
This is just the default report you get. You can also check real-time feeds from the same report in your WordPress dashboard:
Real-time data can be really helpful in tracking campaign performance, finding the best time to post an article, segmenting your users by timezone, and more. And with MonsterInsights, you can get all this from your WordPress dashboard.
Identify Top-Performing Content
By discovering what type of content your audience likes, you can optimize existing content for higher conversions. Or you could even come up with similar topics to steadily increase web traffic.
Here’s the best part: Once you identify your top posts, you can automatically promote them across your other articles by using MonsterInsights’ Popular Post widget:
But wait, there’s more!
MonsterInsights actually gives you a report on your top keywords as well.
Of course, if you’re looking to monetize your blog, you probably have a keyword research tool that you use regularly. But here’s a nice trick for you. Google may choose to rank your content for keywords besides the ones YOU want to rank for.
And if you’re already ranking for these keywords, you can optimize your article a bit more to get way more traffic from the same post.
In fact, your Google Search Console dashboard already collects these keywords. And MonsterInsights gives you this list of keywords right inside your WordPress dashboard. All you have to do is connect your Search Console account to MonsterInsights when you’re setting things up with the Setup Wizard.
Understand Your Audience More Deeply
“Understanding your audience” sounds really zen, but how do you actually do it?
One simple way to do it is to analyze whether your audience likes your content. Using MonsterInsights, you can check how far your audience scrolls in each article. There’s no need to set up scroll tracking events using Google Tag Manager manually.
You can use this data to place your call to action (CTA) buttons in places that increase your conversions. If you know where your readers are dropping off, you can also re-optimize the article to make it more engaging.
The best part?
You can use the Interests report in MonsterInsights to discover the real interests of your audience:
Just think about how easy it becomes to create new content for your site if you know exactly what your readers want to read.
Need more insights? No problem at all.
Using MonsterInsights, you can find out how your audience is discovering your site:
Are they being referred by another site? What countries are you getting the most traffic from? Is your content culturally appropriate? How can you expand your existing content to help people with different contexts make the most of your articles?
Maybe you can create content in regional languages. Or create a campaign that targets a specific location. If you’re unsure how to do this, you should try OptinMonster to create targeted popups and opt-in email offers. OptinMonster is the #1 conversion toolkit in the world, and if you’re serious about growing your business, you should try them out.
We talk a lot more about this in our OptinMonster review. Go ahead and check that out as well.
Who’s referring the most traffic to your site? Can you get more backlinks from them? Are there similar sites out there you can build partnerships with?
If that doesn’t help you get more traffic, we don’t know what to say.
And if you’re creating downloadable content such as ebooks and videos, you can even track the most downloaded files:
MonsterInsights automatically tracks file downloads for you. No manual set up required.
Set Up eCommerce Analytics
With Google Analytics, you have to do a lot of manual work to track eCommerce data on your site.
Again, MonsterInsights gives you a pre-built point-and-click way to set up eCommerce Analytics without using any tracking code whatsoever. You can track your store’s revenue, transactions, average order value, and conversion rate right from your WordPress dashboard.
For those of you who are using WooCommerce or Shopify, both these platforms have built-in analytics. But it’s really limited, and there are many insights that you probably won’t be able to figure out.
With MonsterInsights, you can track top conversion sources, total ‘add to cart’ actions, total ‘removed from cart’ actions, time to purchase, and sessions to purchase. Combine this data with scroll tracking, and you have really great insights on conversion optimization.
Pro-Tip: If your abandoned cart rates are high, you can set up automated campaigns to recover sales from abandoned carts.
Automate Form Sign Up Analytics
If you’re selling a service rather than a product, you’re likely to use forms to capture leads. We recommend using WPForms to create forms that work 100% of the time.
But this review is all about MonsterInsights. MonsterInsights has a form addon that allows you to track form conversions and form abandonment rates automatically.
There’s no extra configuration needed here. Doing the same thing manually can be a real hassle because you have to set up tracking codes for each form one at a time!
Get More Insights From Custom Dimensions
Custom dimensions are extra filters to Google Analytics data that help you get hyper-specific insights. For instance, which of your authors creates the best-performing content? Which content category is most popular?
These are metrics that Google Analytics doesn’t track by default. You can set up these custom dimensions manually, but inserting the tracking code is again an absolute pain.
The MonsterInsights Dimensions addon helps set up custom dimensions in a few clicks without using any code.
Using custom dimensions, you can:
- Uncover popular authors on your site
- Discover content types and formats that your audience loves
- Find the best time to publish blog posts
- Track activity for logged in users
- Discover WordPress categories and tags that drive traffic
And a lot more. Yes, you’ll still have to create custom dimensions on Google Analytics to track the data. But MonsterInisghts makes the entire process automated and hassle-free.
Affiliate Link Click Tracking
Affiliate marketing has only grown in the last decade. But it’s still really challenging to create a profitable business out of an affiliate marketing blog.
In fact, 48.36% of affiliate marketers earn around $20,000 a year, while only 3% earn over $150,000 a year.
MonsterInsights can help you track affiliate link clicks as well. Just check your Publishers report:
You can monitor your entire affiliate revenue and performance right from your WordPress dashboard.
All you have to do is specify the link’s label and URL. And MonsterInsights does the rest for you.
Ensure GDPR Compliance
GDPR compliance is a major change seen in almost every marketing product.
But what does this mean?
In simple terms: These are privacy laws that state that you must ask for consent before collecting any user data. Since collecting user data has been the primary way to market digitally, this is now a mandate.
You must now disable UserID tracking, author tracking, and anonymize IP addresses. If this sounds like a horrifying amount of work, that’s because it is. Not to mention you’d have to really understand how the web works to enforce any of these measures.
Fortunately, MonsterInsights simply goes ahead and does it for you:
All you have to do is install the EU Compliance addon for MonsterInsights.
Get Premium Integrations
While mostly developers get excited by software integrations, the actual purpose of integrations is to make the software more usable.
MonsterInsights gives you a bunch of powerful integrations to help you seamlessly track and report different types of data without using any code. This includes almost every major WordPress plugin that’s crucial to running a site, such as:
- Easy Digital Downloads
- Shortlinks by Pretty Links
- Thirsty Affiliates
- Restrict Content Pro
You also get integrations for Facebook Instant Articles, Google AdSense, and Google Optimize for advanced tracking and A/B testing.
So, is MonsterInsights the best WordPress analytics plugin?
Final Verdict: Hands down, it’s the best in the world.
The range of features, the affordable pricing, and the critical insights that it can provide make it the absolute best. And that’s exactly why they have so many customers eager to leave reviews and testimonials.
We would happily recommend using MosnterInsights to grow your business. Go ahead and install the plugin now and discover new ways to keep growing!
Speaking of new ways to keep growing your business, have you tried using push notifications yet? It’s an affordable way to grow your traffic, engagement, and revenue. And it’s really easy to set up a push notification campaign.
If you haven’t already, we recommend getting started with PushEngage. PushEngage is the #1 push notification software in the world.