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Are you using emojis in push notifications yet? If you’re not doing it, you’re missing out on a LOT of great marketing opportunities. The point behind push notifications is to cultivate a loyal audience for your brand. And emojis can … Continue reading
Cart abandonment always brings discomfort to any e-commerce industry. The cart abandonment rate ranges from 69% to 81% across any industry. This continues to grow even when you run several discounted campaign, price drop campaigns, etc. To recover this falling … Continue reading
UTM parameters are used by marketers to track the performance of the campaign or measure the traffic generated for the content published. UTM parameters identify that refers to the traffic of a website, or promotional email sent using the URL … Continue reading
With PushEngage you can segment your users based on their activities, page visit, geo-location, device and browser used at the time of subscription, and the date of the subscription. Now, you can also add Conditional and Logical operators “And”, “Or” … Continue reading
Web Push Notifications are a new market channel that has shown promising results in a short span. We had earlier discussed how Push Notifications are beneficial as compared to emails and is now being used extensively by marketers. They can drive more … Continue reading
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