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Chrome 80 Changes and PushEngage Updates

Google is introducing the Quite User Interface for Chrome 80 users, which is geared towards improving the user experience as it relates to asking permissions. Now not every user who visits the website will get the opt-in or permission prompt … Continue reading

Segmenting Shopify Subscribers by Purchase History

PushEngage automatically creates two segments when you install the Shopify app: Customers (subscribers who have purchased) and Leads (subscribers who have not). Beyond these defaults, you can create custom segments based on specific purchase behavior – such as what a … Continue reading

Multichannel Marketing ROI

How to Measure Multi Channel Marketing ROI

Let’s be honest: measuring multi channel marketing ROI feels like trying to solve a puzzle with half the pieces missing. You’re running campaigns across email, push notifications, SMS, social media, and your website. Customers are bouncing between channels like pinballs. … Continue reading