Screenshot of a marketing campaigns dashboard showing Trigger Campaigns selected with four campaigns listed (browse abandonment, price drop, inventory alert, cart abandonment). Active status visible beside each campaign.

Guide to Build Custom Triggers for Shopify

Trigger Campaigns are automated push notifications that fire based on what a shopper does, such as abandoning a cart, browsing a product, a price dropping, or an item coming back in stock. A trigger listens for a specific event and … Continue reading

Push Analytics and UTM Tracking Guide for Shopify

UTM parameters append tracking tags to push notification URLs so Google Analytics can attribute site traffic back to specific PushEngage campaigns. You can set default UTM values that apply to all campaigns, then override them at the campaign level for … Continue reading