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Customer Segmentation Models

How to Use Customer Segmentation Models to 2x Engagement

Looking for customer segmentation models to boost engagement and targeted messaging? Targeted push notifications lead to higher click-through rates and lower unsubscribe rates. Segmentation allows you to offer a custom experience to your web push subscribers. With most push notification … Continue reading

Attribution Model for Multichannel Marketing

What’s the Right Attribution Model for Multichannel Marketing?

The attribution model you choose can dramatically influence your understanding of which channels are truly driving results, potentially leading to significant shifts in marketing strategy and resource allocation. However, with numerous attribution models available—from simple single-touch approaches to sophisticated machine … Continue reading