PushEngage Cart Workflow

Triggered Push Campaigns: Contextual Workflows Guide

It is the second week of the quarter and your retention dashboard shows six “automated” triggers running, all green. The cart-abandonment trigger keeps firing at subscribers who already paid. The win-back overlaps with the price-drop alert for the same lapsed … Continue reading

Attribution Model for Multichannel Marketing

What’s the Right Attribution Model for Multichannel Marketing?

The attribution model you choose can dramatically influence your understanding of which channels are truly driving results, potentially leading to significant shifts in marketing strategy and resource allocation. However, with numerous attribution models available—from simple single-touch approaches to sophisticated machine … Continue reading