Segmenting Shopify Subscribers by Purchase History

PushEngage automatically creates two segments when you install the Shopify app: Customers (subscribers who have purchased) and Leads (subscribers who have not). Beyond these defaults, you can create custom segments based on specific purchase behavior – such as what a … Continue reading

Screenshot of a marketing campaigns dashboard showing Trigger Campaigns selected with four campaigns listed (browse abandonment, price drop, inventory alert, cart abandonment). Active status visible beside each campaign.

Guide to Build Custom Triggers for Shopify

Trigger Campaigns are automated push notifications that fire based on what a shopper does, such as abandoning a cart, browsing a product, a price dropping, or an item coming back in stock. A trigger listens for a specific event and … Continue reading