WhatsApp Marketing Strategy

Why Should You Use WhatsApp for Your Business?

Your customers are already on WhatsApp. The question isn’t whether you should be there too – it’s how quickly you can get started. With over 2 billion active users worldwide and a staggering 98% open rate, WhatsApp has evolved from a … Continue reading

How To Increase Repeat Users For E-commerce?

Why Repeat Customer is important? To ask a new customer to make a purchase is always difficult. However, to convince your existing customer to make another purchase is comparatively easy. As compared to find new customers, getting a sale from … Continue reading

Automation settings screen listing rules: Cart Abandonment, Order Received, Order Cancelled, Order On-Hold, and Order Shipped, each with Active badge and toggle switch.

WhatsApp Automation for Shopify

WhatsApp automations send messages to your customers automatically when order events happen in your Shopify store, such as an order being received, shipped, or refunded, plus cart abandonment recovery. Each automation uses an approved WhatsApp template and sends through your … Continue reading

Segmenting WooCommerce Subscribers by Purchase Behavior

PushEngage automatically creates two segments – Customers and Leads , when WooCommerce is connected to your PushEngage account. These segments update dynamically: a subscriber in the Leads segment moves to the Customers segment automatically after completing their first purchase. You … Continue reading

Attribution Model for Multichannel Marketing

What’s the Right Attribution Model for Multichannel Marketing?

The attribution model you choose can dramatically influence your understanding of which channels are truly driving results, potentially leading to significant shifts in marketing strategy and resource allocation. However, with numerous attribution models available—from simple single-touch approaches to sophisticated machine … Continue reading