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Attribution Model for Multichannel Marketing

What’s the Right Attribution Model for Multichannel Marketing?

The attribution model you choose can dramatically influence your understanding of which channels are truly driving results, potentially leading to significant shifts in marketing strategy and resource allocation. However, with numerous attribution models available—from simple single-touch approaches to sophisticated machine … Continue reading

Chrome 80 Changes and PushEngage Updates

Google is introducing the Quite User Interface for Chrome 80 users, which is geared towards improving the user experience as it relates to asking permissions. Now not every user who visits the website will get the opt-in or permission prompt … Continue reading