WhatsApp Marketing Strategy

WhatsApp Marketing Strategy (Beginner’s Guide)

Customers are getting better at ignoring traditional advertising. But there’s one communication channel that people check obsessively, respond to immediately, and actually want to use for business conversations. That channel is WhatsApp marketing. With over 2 billion users worldwide and a 98% … Continue reading

Push Analytics and UTM Tracking Guide for Shopify

UTM parameters append tracking tags to push notification URLs so Google Analytics can attribute site traffic back to specific PushEngage campaigns. You can set default UTM values that apply to all campaigns, then override them at the campaign level for … Continue reading