CleverTap is a service for sending emails, push notifications, and app notifications. CleverTap also recently acquired Leanplum. But is CleverTap the best service out there? Are there CleverTap alternatives that can send better push notifications?
The reality is that there are a ton of push notification services that can act as CleverTap alternatives. But there are so many out there that it’s difficult to choose one.
Push notifications are a great way to increase repeat traffic, engagement, and sales on your site. The biggest concern is whether you’re getting your money’s worth out of your push notification software.
In this article, we will check out the best CleverTap alternatives to send web push notifications.
NOTE: CleverTap offers much more than web push notifications. We’re ONLY comparing their push notification service and not all their offerings as a whole. If you’re looking for a platform with multiple types of engagement campaigns, CleverTap is a fine choice overall.
Let’s dive in.
Best CleverTap Alternatives to Send Push Notifications
Before we start things off, you should know that some of the push notification services listed here have free versions. But most of these services aren’t 100% free. You can get started with a free basic model or a free trial of the full software for a limited number of days.
It always feels great when you get your hands on free software. But before you invest your money in push notification software, you should check out our article on how “free forever” push notification services often make money at your expense.
Reality check: Most free push notification tools aren’t free at all. You end up paying a lot later on in various ways. One of the most popular ways that “free forever” software makes money is by selling your customers’ data to third-party advertisers. And that’s a gross violation of customer privacy for anyone who’s subscribed to your push notifications.
We recommend using trial software or basic free versions to test whether the service is a good fit for you. And then, buy the paid software.
Now that we have clear expectations let’s dive right in.
PushEngage is the best push notifications service in the world. You can get started with a free basic version to kickstart your business, but if you’re serious about growing, you should really get the paid plans. PushEngage allows you to connect with visitors after leaving your site with targeted and personalized notifications.
PushEngage is our first choice for push notification services and tools because it’s:
- Extremely beginner-friendly
- Got options to set up multiple push notification optins to test and grow your subscribers
- Super easy to add to your site
- Easy to set up automated push notification campaigns that are super powerful
- Got multiple options to send personalized push notifications for higher click rates
- Integrated with custom goal tracking, UTM parameters, and advanced analytics
PushEngage has a compelling list of features with pricing plans meant to support businesses in all stages of growth. So, whether you’re growing a business or scaling one, PushEngage will have great features for you to push further ahead.
Pricing: The free plan is good enough to get your business to a point where you can easily afford the paid plans that start at $9/month for 100,000 subscribers.
OneSignal is one of the most powerful CleverTap alternatives in the market. It’s very similar to PushEngage in terms of features.
Just like PushEngage, you get:
- Customized push notification optins;
- A/B testing;
- App push notifications;
The flip side is that the options are way more limited than PushEngage when it comes to targeting, personalization, and automation. Even so, it’s a powerful CleverTap alternative overall.
But a big downer is that OneSignal gets pretty expensive as you try to scale your push notification campaigns.
Pricing: They have a limited free plan that allows you to send notifications to up to 10,000 subscribers, but it’s limited in personalization & optimization features. The paid plans start from $12 per month for 1,000 subscribers.
But if you’re serious about your growth you’ll need the plan that starts at $114 per month for 5,000 subscribers and access to more advanced features.
Webpushr is a simple and easy-to-use CleverTap alternative.
The dashboard is highly focused. So, Webpushr is perfect if you’re overwhelmed by the number of choices offered by other push notification services. You get standard targeting and personalization features along with powerful integrations with WordPress and WooCommerce.
Most campaigns require very little coding experience and are fairly easy to launch even if you have no experience with push notifications.
Webpushr gives you full access to all their features on all subscriptions, including their free tier. The only restriction is in how many subscribers you can have. The free plan supports up to 10,000 subscribers. So, if you’re just getting started with push notifications and you want to test things out, Webpushr’s a really good CleverTap alternative.
The problem begins when you start paying for higher subscriptions. Webpushr’s paid plans start at $29/month for only 50,000 subscribers and can get pricey real fast.
PushAssist gives you an interface that’s very similar to Firebase or Google Analytics. So, if you have some experience with either software, PushAssist will fit in nicely with your marketing team.
As with all other top-tier push notification tools you get segmentation tools, push notification scheduling tools, personalization options, support for the most popular browsers, and detailed analytics.
In some ways, it’s like PushEngage. You can also sign up to be a publisher partner to show ads using push notifications and monetize your blog. PushAssist’s free plan gets you 3,000 subscribers and unlimited notifications.
The only downside of the free plan is that you can’t get rid of the PushAssist branding from your push notifications unless you buy the Business plan that starts from $25/month for up to 3,500 subscribers.
Side note: While we haven’t found anything unethical in PushAssist’s software, we’d ask you to be a little bit wary of any CleverTap alternative that offers unlimited notifications. Sustaining a server that runs push notification software can be pretty expensive. So, using a service without a Fair Usage Policy (FUP) can be very dangerous.
We also don’t recommend using Firebase Cloud Messaging even though it’s free.
iZooto is a popular push notification service. Like all the other big players in the industry, iZooto offers real-time push notifications, recurring notifications, and scheduled notifications.
What we loved about iZooto was that they focused heavily on personalization. You can create popup modals to capture visitor attributes and interests. In other words, you can store personal details to personalize your campaigns. But if you do that, make sure that your push notifications are 100% GDPR compliant.
The flip side of using iZooto is that it doesn’t work on sites without an SSL certificate.
Pricing: iZooto costs from $85/month, which gives you up to 30,000 subscribers and unlimited notifications. Considering the plan’s pricing, we can safely say that it is pricey. But with that pricing model, they can actually support sending unlimited notifications.
The best part is that you can take a 14-day free trial (no credit card required).
Pushnami isn’t your average CleverTap alternative.
Pushnami is a nice push notifications service. But their model is mostly meant for big publishers. So, if you have a ton of traffic and are looking for a way to increase your revenue from your existing content, Pushnami is perfect for you. However, if you’re a small business with very little traffic, this isn’t the right option for you.
Pushnami finds big publishers to partner with and they offer their push notification service in exchange for sending ads via push notifications. Like PushEngage, they have active partnerships with advertising platforms such as Taboola and Outbrain to serve relevant ads using push notifications. The revenue that these ads make is then split between the publisher and Pushnami.
Pricing: They have a pretty dynamic pricing model, too. You either pay $0.01 per subscriber/month with a discount on a high volume of subscribers, or you pay nothing and become a partner!
Wonderpush comes with all the standard features as the other push notification apps on this list.
The core focus of Wonderpush seems to be eCommerce push notification campaigns. It’s effortless to set up a cart abandonment campaign. It’s also fairly easy to personalize your push notifications.
Wonderpush allows you to add unlimited members to your dashboard as well. So, if you’re looking for a CleverTap alternative for eCommerce sites, this is a good pick. Like Webpushr, Wonderpush also gives you full access to all its features, but you can collect only a limited number of subscribers.
Pricing: They offer a 14-day free trial (no credit cards needed) for their paid plan. The plan itself is straightforward. Pricing starts at €1 per month for up to 1,000 subscribers. After that, it’s an extra €1 for every 1,000 subscribers.
The only thing that puts us off about Wonderpush is that it’s costly after a point because they don’t seem to offer bulk discounts.
What’s the Best CleverTap Alternative?
PushEngage is the best CleverTap alternative in the market.
In terms of features, there’s little to no contest. PushEngage has a full range of automation, personalization, targeting, and scheduling features that make it a great fit for:
- News Media
- Travel Portals
- SaaS businesses
There’s no switching cost involved if you want to move from CleverTap to PushEngage either. You get a super supportive Customer Success team to help you migrate your push subscriber list. After that, the dashboard itself is built to help you get a good return on your investment.
And the best part is that PushEngage is priced in a way that makes it a good fit at every stage of growth, whether you’re looking to start, grow, or scale your business. The philosophy behind PushEngage is to empower small businesses to compete with big brands.
So, if you haven’t already, get started with PushEngage today to get to the next level!