Multichannel Marketing ROI

How to Measure Multi Channel Marketing ROI

Let’s be honest: measuring multi channel marketing ROI feels like trying to solve a puzzle with half the pieces missing. You’re running campaigns across email, push notifications, SMS, social media, and your website. Customers are bouncing between channels like pinballs. … Continue reading

Attribution Model for Multichannel Marketing

What’s the Right Attribution Model for Multichannel Marketing?

The attribution model you choose can dramatically influence your understanding of which channels are truly driving results, potentially leading to significant shifts in marketing strategy and resource allocation. However, with numerous attribution models available—from simple single-touch approaches to sophisticated machine … Continue reading