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Attribution Model for Multichannel Marketing

What’s the Right Attribution Model for Multichannel Marketing?

The attribution model you choose can dramatically influence your understanding of which channels are truly driving results, potentially leading to significant shifts in marketing strategy and resource allocation. However, with numerous attribution models available—from simple single-touch approaches to sophisticated machine … Continue reading

WhatsApp Marketing Without Bloat

WhatsApp Marketing on WooCommerce Without the Bloat

You’re building a WooCommerce store and everyone’s telling you that you need a “comprehensive WhatsApp marketing solution.” The sales pages promise everything: automated sequences, AI chatbots, CRM integration, social media management, email marketing, SMS campaigns, and analytics dashboards that would … Continue reading

WhatsApp Marketing Without Bloat

WhatsApp Marketing on Shopify Without the Bloat

You’re building a Shopify store and everyone’s telling you that you need a “comprehensive WhatsApp marketing solution.” The sales pages promise everything: automated sequences, AI chatbots, CRM integration, social media management, email marketing, SMS campaigns, and analytics dashboards that would … Continue reading