Guide to Create a Cart Abandonment Campaign

Shoppers add items to their shopping cart but leave the website before completing the checkout. Because it is closely tied to customer conversion rates and revenue, the cart abandonment rate is a crucial business metric for businesses to track. A … Continue reading

Revenue Tracking With PushEngage

Cart abandonment always brings discomfort to any e-commerce industry. The cart abandonment rate ranges from 69% to 81% across any industry. This continues to grow even when you run several discounted campaign, price drop campaigns, etc. To recover this falling … Continue reading