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82% of companies agree that retention is cheaper than acquisition. In simple terms, it’s easier to retain a customer than it is to find a new one. The good news is that you can use push notifications for customer retention. … Continue reading
Looking for a quick tutorial on how to set up push notifications on your Squarespace site? Good news: That’s exactly what this article is about. And you can install push notifications on your Squarespace site even if you’ve never done … Continue reading
Are you seeing a bunch of website visitors add your products to the shopping cart and never buy any of them? It’s natural to worry about sales. The biggest problem is probably not knowing why people aren’t buying right away. … Continue reading
In 2020, so far we have spent 1.6 trillion hours on our smartphones due to the pandemic. Having said that, haven’t we been receiving small notifications from the apps installed on our phone or desktop during the day? Yes, we … Continue reading
Phooto is a B2C company focused on personalized photo products, such as prints, photo books, frames, gifts, and others. Capture all your best moments and get them printed. Each and every product is of premium quality. You can create the … Continue reading
When it comes to information, not only speed matters but channels too. If you want to update your friend regarding the change of venue, would you send a message or call them? Both are sent instantly. However, the call will … Continue reading
In 2004, online retail sales accounted for a measly 1.6 percent of retail sales for the whole year. Fast forward to 2018 and online purchases made up 57 percent of all retail sales. So, suffice to say that e-commerce has … Continue reading
With so many product choices available to consumers, it becomes difficult for consumers to choose and making a buying decision. To make it easy, companies have integrated product reviews from consumers, on their site, which in turn helps them increase … Continue reading
We did a study to understand the impact of segmentation on Click Rates by different industries. Push Notification sent to the right segment improves your push notification click-through rate. We analyzed the results to find that Push Notifications with Segmentation … Continue reading
Do you know how to configure cross-sell campaign using web push notifications? Cross-sell campaign is very effective in eCommerce business. It can increase the average basket order and thereby overall revenue. In this article, we will show the exact steps … Continue reading