The Power of Print in a Digital Multi-Channel World

Wait — Print Still Works?

Yep. And in 2025, it might work better than ever.

In a world where everyone’s email inbox is full and push notifications are non-stop, a physical postcard or letter can feel surprisingly… refreshing. For small businesses trying to stand out, that’s a huge opportunity.

But it’s not about going backward to print. It’s about combining print with smart digital tools like PushEngage to create a modern, effective marketing mix.

Digital Fatigue Is Real

Quick reality check:

• The average person sees 4,000–10,000 digital ads per day
• Email open rates are dropping (and spam filters are smarter than ever)
• Customers are tuning out

But print? It’s personal. It’s tangible. It lingers on the fridge or desk. And it’s surprisingly good at cutting through the digital noise.

“A well-timed postcard can get more attention than your entire email campaign.” – Every smart local business owner

How Smart Brands Use Print Today

Forget about mass-mailing thousands of flyers. That’s not what this is.

Here’s how today’s small businesses are combining print + digital for real results:

1. Drive Digital Actions with Print

Use print to push people online. It’s easier than ever:

• QR Codes → Scan and land on a product page
• Short URLs → Track who visits from the postcard
• Discount Codes → Tie back conversions to your print campaign

👉 Pro Tip: Use PushEngage to trigger a follow-up push notification when someone visits your site from a QR code. This helps you stay top-of-mind even after the mailer is tossed.

2. Trigger Print from Digital

You can flip the model, too.

Let’s say a customer:

• Abandons their cart
• Stops opening your emails
• Spends a lot but hasn’t come back in 60 days

You can use tools like Postalytics or Inkit to automatically send them a personalized postcard. Then use PushEngage to trigger a browser notification when they come back.

This combo of print + push can resurrect cold leads—without any manual work.

✍️ Real Campaign Ideas You Can Steal

Here are five easy print + digital plays small businesses are using right now:

Campaign Idea	Print Piece	Digital Follow-Up
Welcome New Customers	Thank-you postcard + QR code	PushEngage browser push with upsell offer
Cart Abandonment	Reminder postcard w/ discount	PushEngage notification when site is visited
VIP Loyalty Boost	Limited-time VIP mailer	Segmented push campaign
Event Promotion	Invitation postcard	RSVP reminder via push
Win-Back Campaign	“We miss you” direct mail offer	Follow-up push when coupon is used

Tools to Make This Easy

Here’s how to get started without hiring an agency:

For Print:

• Canva – Design postcards with templates
• Vistaprint / Moo – Print and ship in days
• Postalytics – Trigger postcards from your CRM

For Digital Follow-Up:

• PushEngage – Send automated browser notifications when someone scans your QR code, visits your site, or returns after a purchase
• Google Analytics / UTM links – Track what came from print

Why This Works (and Why It’s So Underused)

Everyone’s chasing digital shortcuts. But that means print is wide open—and more impactful than ever.

It shows effort.
It grabs attention.
It creates a physical connection.
And when you combine it with smart tools like PushEngage, you create follow-through.

Print brings people in. PushEngage keeps them coming back.

Real Talk: Don’t Make These Print Mistakes

A few common traps to avoid:

• ❌ No CTA – Every mailer should say exactly what to do next (scan, buy, call, etc.)
• ❌ No tracking – Use QR codes, unique URLs, or discount codes to measure results
• ❌ One-and-done – Combine print with digital reminders to boost results

Image Suggestions (for your blog)

1. Header Image: Someone opening a mailbox with a well-designed postcard
2. Infographic: Print + digital campaign funnel
3. Example QR code on postcard leading to a product page
4. Side-by-side: Mailer + push notification mockup

Let me know if you want me to generate these visuals.

The brands winning today aren’t just digital. They’re multi-channel.

Print Isn’t Dead. It’s Just Evolving.

Print gets attention. Digital drives action. Tools like PushEngage connect the dots.

So don’t ditch print—use it smarter.

If you’re just starting to explore multichannel marketing and thinking of how to promote your business, you should get started with setting up campaigns.

PushEngage is the #1 customer engagement platform in the market. If you’re not sure where to start, you can sign up for the free version. If you’re looking to scale your business with powerful campaigns, though, you should go for one of the paid plans. Or, you can check out these amazing resources to get started:

• Why Mobile App Push Notifications Are Great for Your App
• Mobile App Engagement Strategy for New App Builders
• What App Engagement Metrics Should You Look At
• What Are Push Notifications? A Simple Guide for Epic Results
• Push Notification Cost: Is It Really Free? (Pricing Analysis)

That’s all for this one.

Get started with PushEngage today!