Steps to Install PushEngage through Google Tag Manager
Google Tag Creation – Login to your Google Tag Manager Account and select the new tag option
Tag Naming – Give a name to your tag that will help you identify it later.
Google Tag Configuration – For Tag Configuration, select Custom HTML Tag
PushEngage Code – Once the tag is selected you need to place PushEngage Installation. Navigate to PushEngage Dashboard > Settings > Site Settings > Installation Settings.
Integrating PushEngage Code – You need to copy and paste the code into the Custom HTML Tag.
Customize Trigger – You can always customize the trigger events, or by default fire it on all pages.
Publish the Tag – Once all the configuration is done, please save and publish the tag.
In less than 5 minutes you’ll be live with PushEngage web push notifications on your website. This doesn’t involve your developers or waiting for the process of deployment upon the technical team. Only with a few steps, you’ll be ready to send push notifications.
You can also integrate other features like Cart Abandonment Notification using GTM.