Guide to enabling recovery widgets

Web Push Notifications enable your visitors to become subscribers. While some people click on allow, a section of visitors clicks on the block. However, we do not want these subscribers to be lost forever. So we give them a second … Continue reading

How to Check Website Visitor’s Push Subscription Status

When building a robust and effective communication strategy using web push notifications, it’s crucial to know the subscription status of your website visitors. This is especially important if you connect your existing database with your push subscriber list. Understanding whether … Continue reading

Attribution Model for Multichannel Marketing

What’s the Right Attribution Model for Multichannel Marketing?

The attribution model you choose can dramatically influence your understanding of which channels are truly driving results, potentially leading to significant shifts in marketing strategy and resource allocation. However, with numerous attribution models available—from simple single-touch approaches to sophisticated machine … Continue reading