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UTM parameters append tracking tags to push notification URLs so Google Analytics can attribute site traffic back to specific PushEngage campaigns. You can set default UTM values that apply to all campaigns, then override them at the campaign level for … Continue reading
Summary We are responding to a security incident affecting PushEngage. An attacker gained access to a credential for our content delivery network (CDN) and used it to serve a tampered version of the JavaScript file that these products deliver to … Continue reading
Open your gaming site’s analytics and look at the returning-visitor line, not the headline sessions number. For most gaming content sites (guides, tier lists, patch-note coverage, wikis, review hubs), new visitors dominate and return visitors are a thin slice. That … Continue reading
The reactivation report you pull every month has a column most teams skim past: how many lapsed players the campaign actually reached. You queued a win-back push to 80,000 dormant players, and the platform delivered to 31,000 of them. The … Continue reading
Your Monday retention review opens on the same chart it always does. Day 1 retention is holding around 27%. Day 7 has slid to 8%. By Day 30, fewer than two players in a hundred are still opening the app. … Continue reading
It is the last week of Q1 and the retention manager at a $40M GMV WooCommerce home-goods store opens the dashboard. First-purchase volume is up 12% year over year. The acquisition team has done its job. Repeat-purchase rate, the one … Continue reading
Looking for an easy way to set up Shopify abandoned cart push notifications for your website? Using abandoned cart software is the perfect solution for you. But setting up abandoned cart push notifications can be really difficult. Most of the … Continue reading
PUSHENGAGE For retention teams at high-lifetime-value brands Reduce Customer Acquisition Cost. Grow retained revenue. Unified web and app push automation for retention and growth teams. Triggered by your Customer Relationship Management. Built for marketing to own — without a sprint, … Continue reading
Once your WhatsApp Cloud API is connected to PushEngage, you can send automated WhatsApp messages to your Shopify customers — including cart recovery reminders, order status notifications, and promotional campaigns. This guide covers the automated messaging side: what campaigns you … Continue reading
It is Monday morning at a $20M GMV WooCommerce home-goods store and the retention manager is reading last week’s funnel in Google Analytics. Product detail page views: 180,000. Add-to-carts: 18,000. Purchases: 1,800. The Klaviyo dashboard tab shows $3,200 recovered from … Continue reading