How To Increase App Installs Using Push Notifications?

You have designed a nice app for your website. Now it’s time to increase the app installation rate. Do you want to know the tactics to increase app installs using push notifications? In this article, we will show the easy to follow tactics to increase app installs.

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Your app is packed with the best features. It has got a nice UI. However, the success of the app mainly depends on the installation rate. User acquisition is a big challenge. You need to run a promotional campaign that encourages users to download and install your app. How can push notification help in app installs?

Push notification has proven to be one of the best tools to increase user engagement. If you can engage users on your website, you can easily boost up your app installation rate. Let the user know about your app and its benefits. We will show how to use push notifications to increase the app installation rate.

6 Effective tactics to increase app installs using push notifications

During onboarding

When a new user subscribes to your push notification, he is not aware of your app and other features. This is the time to let the user know why they should install the app.

Create a series of notifications educating subscribers about the benefit of using the app. Show the various features that are available only on the app. This will encourage the user to download and install the app.

Exclusive code

Sometimes a little token of appreciation can go a long way. Send a notification with an exclusive coupon code that is valid only on the app. Thank the user for taking their time to download and install the app.

Everybody wants to be recognized for their effort. If you share an exclusive app-only code, it will increase the app installation rate.

Exclusive App Only Code
Sample push notification


After the customer makes any purchase, send a notification about the order. This is a great opportunity to get your app install.

Send a notification with the tracking URL. Ask the customer to download the app to track products in real-time. The customer will be more than happy to install the app.

track order on app
Sample push notification

Loyalty points

Another way to encourage the subscriber to install the app is loyalty points. Most online websites use loyalty points to reward customers. The same can be used to increase the app download rate as well.

Plan an app-specific loyalty program. Offer higher loyalty points each time they shop through the app as compared to regular loyalty points. Create a drip push notification drip campaign to urge the user to shop through the app. Send notification to update users about the new loyalty program. Also, share the earnings subscriber can make when they shop through the app. This will encourage the subscriber to download and install the app.

loyalty program to increase app installation rate

App-specific content

Users are already engaged with your content. They have subscribed to push notifications to get updates on the new product, blogs or any news.

To entice the subscriber to install the app, start creating app-exclusive content or product. Send a notification showing the teaser of the app. Ask the subscriber to download the app to view the content or the product. As human nature, we want to see the full picture. The notification will intrigue the user to download the app.

Review matters

Reviews help in the ranking of the app in the app store. To get new users to download your app, you need good reviews. The user always sees the app review before installing it.

Send notifications and request subscribers to share their experience with the app. Respond to each of the reviews and comments to show trustworthiness. As the number of review increase, the app ranking will improve.


Now you the proven tactics to increase app installs using push notifications. Push notifications campaigns are very easy to design. Start with one of the above campaigns and see the impact on the app install rate. Most of the websites are now having their app. The success of the app depends on the number of people installing and using it. The above push notification campaigns can boost the app installation rate.

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