What are push messages

What Are Push Messages and Why Should You Care?

What are push messages? Push messages are short, clickable messages delivered to a subscriber’s device even when they’re offline. You can easily send out any link to promote any part of your business using push messages from a simple, easy-to-use … Continue reading

Customer Segmentation Models

6 Easy Ways to Segment Push Subscribers Automatically

Looking for ways to automatically segment push subscribers? Targeted push notifications lead to higher click-through rates and lower unsubscribe rates. Segmentation allows you to offer a custom experience to your web push subscribers. With most push notification services and tools, … Continue reading