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Web Push Notifications enable your visitors to become subscribers. While some people click on allow, a section of visitors clicks on the block. However, we do not want these subscribers to be lost forever. So we give them a second … Continue reading
When building a robust and effective communication strategy using web push notifications, it’s crucial to know the subscription status of your website visitors. This is especially important if you connect your existing database with your push subscriber list. Understanding whether … Continue reading
Push notifications are increasingly gaining attention for a number of reasons. Well-defined push notification can help a business grow faster. And when it comes to connecting with your users you are likely to make assumptions on what notifications would work best for … Continue reading
Cart abandonment always brings discomfort to any e-commerce industry. The cart abandonment rate ranges from 69% to 81% across any industry. This continues to grow even when you run several discounted campaign, price drop campaigns, etc. To recover this falling … Continue reading
For decades, marketers have hidden behind the implicit acceptance that “half of the marketing we do is effective, we just don’t know which half.” Many marketers struggle with marketing ROI due to many factors, namely – Time, as the process … Continue reading
In 2020, so far we have spent 1.6 trillion hours on our smartphones due to the pandemic. Having said that, haven’t we been receiving small notifications from the apps installed on our phone or desktop during the day? Yes, we … Continue reading
Looking for push notification best practices to follow? Good news: We have 7 practices to follow that will get you way more traffic. Even if… you’re new to push notifications and you don’t know how to get started; Even if… … Continue reading
Do push notification character limits make a difference? Short answer: Yes, it does. You want to make the most use of the advertising space available to you in each notification. At the same time, if you overshoot the character limit, … Continue reading
If you’re wondering, “when is the best time to send push notifications?” Sending push messages at the right time of the day can skyrocket engagement rates. And it’s even better if you know the best day to send push campaigns … Continue reading
Are push notifications effective? We know that you’d like a straight yes or no answer. Especially if you’ve invested in push notification software and it’s taking too long to help you grow your business. The truth is… It really depends. … Continue reading