WhatsApp Marketing Strategy

Why Should You Use WhatsApp for Your Business?

Your customers are already on WhatsApp. The question isn’t whether you should be there too – it’s how quickly you can get started. With over 2 billion active users worldwide and a staggering 98% open rate, WhatsApp has evolved from a … Continue reading

Guide to Using Audience Groups with PushEngage

PushEngage helps to group already created custom segments, geo-location, and people interacting with your push campaigns. Audience group is different from segments. Segments are either having default criteria or custom criteria based on actions. Audience group combines all these segment … Continue reading