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New Parameters in UTM Tracking

UTM parameters are used by marketers to track the performance of the campaign or measure the traffic generated for the content published. UTM parameters identify that refers to the traffic of a website, or promotional email sent using the URL … Continue reading

Multichannel Marketing ROI

How to Measure Multi Channel Marketing ROI

Let’s be honest: measuring multi channel marketing ROI feels like trying to solve a puzzle with half the pieces missing. You’re running campaigns across email, push notifications, SMS, social media, and your website. Customers are bouncing between channels like pinballs. … Continue reading