Author: Anjanish Kumar

AdWords campaign management can be very time-consuming and when you’ve got other things on your to-do list. Even logging into your Google ads account might seem hard, much less spend time optimizing your ad campaigns. It doesn’t come as a … Continue reading

Social media has changed the marketing scenario. It is everywhere. It’s unavoidable, it’s powerful, and it’s here to stay. It has been growing exponentially since 2004, and yet hasn’t reached the peak of its popularity. We can’t deny the fact … Continue reading

For decades, marketers have hidden behind the implicit acceptance that “half of the marketing we do is effective, we just don’t know which half.” Many marketers struggle with marketing ROI due to many factors, namely – Time, as the process … Continue reading

Over the years, the internet has profoundly transformed how we build and promote our businesses. We have access to way more resources and potential than ever before. But here’s the problem: online marketing can seem quite complicated and disconcerting. It … Continue reading