Comment configurer des campagnes de panier abandonné WooCommerce (facile)

Looking for an easy way to set up WooCommerce cart abandonment campaigns for your website?

Cart abandonment is a serious problem for most eCommerce businesses. According to a study by Baymard Institute, the average documented cart abandonment rate is 70.19%.

That means that you’re losing at least 70% of your sales every day that you don’t take action right now. But I get it. Handling cart abandonment can seem technical and complex. That’s exactly why I wrote this article.

In this article, I’m going to walk you through setting up WooCommerce cart abandonment recovery campaigns with zero technical experience and expertise. Sounds good?

Plongeons dans le vif du sujet.

What is WooCommerce Cart Abandonment Recovery?

Cart abandonment has a significant impact on eCommerce businesses, as it results in lost sales and revenue.

But it is possible to recover some of these lost sales by implementing cart abandonment campaigns. These campaigns involve sending targeted emails and push notifications to customers who have abandoned their carts, reminding them of the items they left behind and encouraging them to complete their purchase.

By using WooCommerce cart abandonment campaigns, you can increase your chances of recovering lost sales and improving your overall revenue.

Technically, the way cart abandonment works is that your website or app visitors added something to their cart, but didn’t checkout. So, every time someone adds something to their cart and don’t buy it within the next hour, you want to send them a reminder to buy it.

For push notification campaigns, there’s a little bit more. Before you create a cart abandonment campaign, you should also set up a browse abandonment campaign.

Browse abandonment campaigns start when your visitors and users browse something on your site or web app, but don’t add anything to their cart. You can target, convince, and convert customers who:

• Ont ajouté un produit à une liste de souhaits, mais pas à leur panier
• Ont consulté un produit plus d'une fois
• Consulté plus de 3 produits dans la même catégorie
• Recherché sur le site un produit spécifique
• Sont restés sur une page produit pendant au moins 3 minutes et n'ont pas acheté

A browse abandonment notification ends when your visitor adds something to their cart. After that, a cart abandonment campaign takes over to convert them into paying customers.

A good way to get more conversions from your cart abandonment campaigns is to use offers and discounts. This might be something to think of as part of your coupon marketing strategy or even your push notifications strategy.

In the next section, we will discuss how to set up WooCommerce cart abandonment campaigns and improve your chances of recovering lost sales.

How to Create WooCommerce Cart Abandonment Push Campaigns

I’m going to show you how to create a WooCommerce cart abandonment campaign using PushEngage. PushEngage is the #1 push notification software in the world, and you can set up cart abandonment campaigns right from the PushEngage dashboard.

So, if you haven’t done it already, go ahead and create a PushEngage account. To set up cart abandonment recovery campaigns, you’ll need to get the Growth Plan of PushEngage. So, select the Growth Plan and finish setting up your PushEngage account.

Ensuite, rendez-vous sur le tableau de bord pour suivre ce tutoriel.

Step #1: Enable Browse and Cart Abandonment Push Campaigns

PushEngage comes with pre-built browse and cart abandonment push notification campaigns. All you have to do is install the PushEngage WordPress plugin and activate your campaigns!

Head over to Settings » Integrations tab and under the WooCommerce section.

Activez « Abandon de panier » et « Abandon de navigation » en activant le commutateur.

And it’s done! You now have automated push notification campaigns that will turn casual browsers into shoppers and recover lost sales on autopilot.

Step #2: Edit Your Push Notification Campaigns

If you want, you can edit the automated push notification campaigns to recover abandoned carts. PushEngage gives you full control over your campaigns.

Go to Triggered Campaigns and add multiple notifications to your campaign.

Spécifiez le délai et les conditions pour chaque notification et ajoutez des variables de secours.

Step #3: Prevent Notification Overload

Under Trigger Settings, limit the frequency of notifications to prevent spamming your customers. Here, you can choose a daily or weekly limit.

For example, if you have 2 notifications for a daily limit, then add 14 for the weekly limit, so that even if people abandon more than 2 products a day, they are not spammed with all push notifications.

Vous pouvez également ajouter des paramètres UTM pour ces campagnes afin qu'il vous soit plus facile de les suivre dans Google Analytics.

Après avoir configuré les déclencheurs, enregistrez vos modifications et activez les campagnes. Si activé, vous pouvez afficher les analyses de campagne et voir la conversion des revenus cibles.

And that’s all there is to making more money from your business!

Comment créer des campagnes personnalisées d'abandon de panier

Vous pouvez créer des campagnes personnalisées d'abandon de panier à l'aide d'attributs personnalisés.

Cela signifie que vous pouvez connecter PushEngage à votre logiciel de gestion de la relation client (CRM) pour récupérer les détails personnels de chaque client. Par défaut, PushEngage capture les informations de l'appareil et de la géolocalisation pour chaque client. Mais vous pouvez étendre la portée de la personnalisation en utilisant l'API d'attributs PushEngage.

You can create custom abandoned cart push notifications with the user’s name, like this one:

Or add more elements, such as a price drop or unused loyalty points:

Ou même vendez d'autres produits en vente croisée :

Il n'y a vraiment aucune limite au type de campagne que vous pouvez configurer à l'aide de nos API. Laissez libre cours à votre imagination !

You Set Up WooCommerce Cart Abandonment: What’s Next?

C'est tout pour cette fois, les amis !

Si vous avez trouvé cela utile, vous devriez également consulter notre article sur comment réduire l'abandon de panier. Il y a des idées vraiment utiles là-bas.

And if you’re just starting out with push notifications, you should try out PushEngage. PushEngage is the #1 push notification software in the world, and you can create a whole range of push notification campaigns using PushEngage.

If you’re not 100% convinced, you should check out these resources on how to effectively use push notifications:

• 7 stratégies intelligentes pour stimuler l'engagement client
• Les notifications push sont-elles efficaces ? 7 statistiques + 3 conseils d'experts
• 7 façons éprouvées de monétiser votre blog en 2021
• Quand utiliser (et quand NE PAS utiliser) les notifications push (2021)
• 15 exemples de textes de notifications push pour vous inspirer

Donc, si ce n'est pas déjà fait, commencez avec PushEngage dès aujourd'hui.