Looking for a way to improve your product search in WooCommerce?
WooCommerce is an amazing way to build a scalable online store. But their product search is frankly underwhelming. You could be missing out on a TON of sales just because of the default product search in WooCommerce.
So, what can you do? In this article, we’re going to walk you through some very simple, easy ways to supercharge the WooCommerce product search without using a single line of code. And we’re going to do it in 10 minutes or less.
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Why Improve Your Product Search in WooCommerce?
WooCommerce uses the default WordPress search right out of the box. And while WordPress comes with a lot of great features, their search feature isn’t really meant for eCommerce applications.
For example, it doesn’t consider product attributes, gives you no way to control your search results, doesn’t collect any search data, and many more. We recommend using a WooCommerce product search plugin to improve your search engine usability.
With the right search plugin, you can search results from:
- Champs personnalisés (métadonnées de publication) y compris les champs ACF
- Détails des produits e-commerce, variations et attributs
- Catégories, Étiquettes, Taxonomies personnalisées
- Sorties de shortcodes
- Documents téléchargés (PDF, .docx, .txt, etc.)
- Contenu de table de base de données personnalisée
And of course, you can also search in the post titles and content as well.
One alternative would be to use a AJAX product search plugin inside your product pages. An AJAX search plugin works like the Amazon autocomplete on your site. But why settle for that when you can create a custom search engine on your site?
Lorsqu'un visiteur du web recherche quelque chose sur votre site, il vous dit littéralement exactement ce qu'il veut de vous. Mais la plupart des barres de recherche WordPress ne peuvent tout simplement pas effectuer de recherches approfondies. Et elles ne vous aident certainement pas à comprendre ce que vos visiteurs recherchent.
You need to start using a search plugin that can help you build a custom search engine that serves your website visitors with contextual search results.
We recommend using SearchWP.
SearchWP is one of the best WooCommerce search plugin we know of.
You get a huge range of features at an affordable pricing. In fact, SearchWP does everything that all the other plugins in the list can do besides creating a product filter.
The coolest bit is that SearchWP tells you exactly what your website visitors are looking for by maintaining detailed analytics. So, it also helps you create content that your site is currently missing and getting more traffic, engagement, and sales on your site.
Go ahead and read our full review of SearchWP and when you’re done, go ahead and install the plugin.
How to Set Up SearchWP and Upgrade Your Product Search in WooCommerce
SearchWP est de loin l'un des plugins de recherche les plus faciles à configurer et à utiliser. Après avoir téléchargé et installé le plugin, vous obtenez une confirmation d'installation :
Après cela, vous pouvez aller dans Paramètres » SearchWP pour configurer votre plugin. Puis cliquez sur l'option de menu « Licence » :
Entrez votre clé de licence dans la boîte « Licence » et cliquez sur le bouton « Activer » :
Nous parlerons bientôt des paramètres. Mais c'est littéralement tout ce que vous devez faire pour commencer.
Avec SearchWP, vous devez créer un moteur de recherche sur l'ensemble du site avant de pouvoir personnaliser davantage votre recherche.
Rendez-vous dans Paramètres » SearchWP » Moteurs :
Vous pouvez ajuster les paramètres de votre moteur de recherche en incluant différents types de contenu en cliquant sur leurs listes déroulantes. Et vous pouvez contrôler la pertinence que votre moteur de recherche attribue à chaque type de contenu à l'aide de curseurs :
Dans notre exemple, nous accordons plus de pertinence au titre de l'article, au slug et à l'extrait qu'au contenu réel pour les résultats de recherche.
Une fois que vous avez terminé, appuyez simplement sur « Enregistrer ».
Une chose vraiment intéressante à propos du moteur de recherche que vous venez de créer est le fait qu'il utilise la racinisation des mots (Keyword Stemming) plutôt que les correspondances exactes de recherche. Ce que cela signifie, c'est que vos utilisateurs peuvent rechercher votre contenu comme ils le souhaitent et ils obtiendront des résultats pertinents sur le plan contextuel, même si votre contenu n'inclut pas la phrase de recherche exacte !
How to Supercharge the Product Search in WooCommerce
Next, let’s check out what we can do to improve the product search in WooCommerce.
#1. Restrict the Product Search in WooCommerce to WooCommerce Products
Once you’ve installed and activated the SearchWP plugin, the first thing you’ll want to do is restrict the product search results to stick to WooCommerce products instead of displaying any post type.
To get started, click the Sources & Settings button under Engines.
Here, uncheck the boxes next to all search sources except Products.
When you’re finished, hit the Done button to save the changes. And you’re done!
#2. Enable Search by Product Attributes
Let’s also make product attributes for all WooCommerce products searchable. WooCommerce stores these attributes as custom fields anyway. We’re just going to make them searchable.
You’ve already set up a search engine for products. So, you can simply continue from the last step. Click the Add/Remove Attributes button to add custom fields.
Then, in the Custom Fields dropdown, select the Any Meta Key option.
This allows you to automatically make any custom fields searchable. And now, your product search engine can search by custom fields such as product attributes.
#3. Enable Search by Product Category
You’ve already seen how to make product attributes searchable. But what about categories? What if your customers aren’t searching for a product, but looking for something in a specific category?
It’s easy. Just keep going from the previous tip. In the same screen under Manage Product Attributes, you’ll see another dropdown labeled Taxonomies. Just select Product Categories from the list.
And now, your search engine will allow users to search by category.
#4. Enable Search by Product Tags
You’re not done yet. In the same screen, you can add even more taxonomies in the Taxonomies dropdown. What if your customers aren’t looking for a product or an overall category? What if they don’t know that they want blue and white Air Jordans or even sneakers but they’re looking for blue and white sneakers instead?
That’s when you need to enable product tag searches.
Under Taxonomies, select Product Tags as well.
Allowing your product search in WooCommerce to also consider product tags gives it a whole new way to search for products. Not to mention, it also helps your customers find what they’re looking for much faster.
#5. Make Product SKUs Searchable
Finally, we’re going to add one last custom field to the search engine to supercharge it. We’ll allow product SKU searches as well. Stock Keeping Units (SKUs) are a way for eCommerce businesses to quickly identify different products or even similar products.
In a retail outlet, the SKU is usually a bar code. This way, you quickly identify the product variant, size, price, color, type, and manufacturer without even looking at the product.
Mostly, SKUs are used for inventory management in WooCommerce. But it’s also common practice for dropshipping, affiliate, and retail sites to display the SKU for their products in the product description.
So, to make product SKUs searchable, all you need to do is add another Custom Field into your Product Attributes settings. Just type in ‘_sku’ and SearchWP will automatically take care of the rest.
And you’re good to go!
What to Do After Improving Product Search in WooCommerce
Now that you’ve improved the product search in WooCommerce, all your products are ready to make you money. It’s time to focus on bringing traffic, engagement, and sales from your content next.
And if you’re looking for new ways to get traffic, engagement, and sales, push notifications can be super useful for your site.
If you’re not 100% convinced, you should check out these resources on how to effectively use push notifications:
- 7 stratégies intelligentes pour stimuler l'engagement client
- Les notifications push sont-elles efficaces ? 7 statistiques + 3 conseils d'experts
- Comment configurer des notifications push pour paniers abandonnés (Tutoriel facile)
- Comment ajouter un plugin WordPress de notifications Web à votre site
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