OneSignal is a popular push notification service. It’s also one of the oldest push notification services in the market. But is OneSignal the best service out there? Are there some OneSignal alternatives that are way better?
The question isn’t even if there ARE OneSignal alternatives. The real question is: there are so many different push notification services. Which one should you choose?
Push notifications are a great way to increase repeat traffic, engagement, and sales on your site. But you want to be super sure that you’re getting your money’s worth out of your push notification software.
In this article, we will check out the seven best OneSignal alternatives in the market.
Plongeons dans le vif du sujet.
Top 7 OneSignal Alternatives for Push Notifications
Before we start things off, you should know that some free push notification services are listed here. But most of these services aren’t 100% free. They either have a free basic model to get you started or a free trial for a limited number of days.
Yes, we know. You want some free stuff too. But before investing in free push notification services, check out our article on whether the “free forever” push notification services are actually free.
Spoiler alert: Most free push notification tools aren’t free at all. They come at a high cost.
Maintenant que nous avons des attentes claires, plongeons dans le vif du sujet.
N° 1. PushEngage
PushEngage est le meilleur service de notifications push au monde. Vous pouvez commencer avec une version de base gratuite pour lancer votre entreprise, mais si vous êtes sérieux au sujet de la croissance, vous devriez vraiment opter pour les plans payants. PushEngage vous permet de vous connecter avec les visiteurs après qu'ils aient quitté votre site avec des notifications ciblées et personnalisées.
PushEngage est notre premier choix pour les services et outils de notification push car il est :
- Extrêmement convivial pour les débutants
- Got options to set up multiple push notification optins to test and grow your subscribers
- Powered by a simple dashboard with zero coding knowledge required
- Facile à configurer des campagnes de notifications push automatisées qui sont super puissantes
- Got multiple options to send personalized push notifications for higher click rates
- Integrated with custom goal tracking, UTM parameters, and advanced analytics
Et ce n'est qu'un aperçu. Consultez la liste complète des fonctionnalités de PushEngage avant de continuer.
Mais la partie la plus attrayante de PushEngage est que vous pouvez commencer avec un plan gratuit à vie. Et vous pouvez l'utiliser pour réellement développer votre entreprise grâce à de multiples options de personnalisation.
The free version allows up to 200 subscribers and 30 lifetime notifications. That’s good enough to get your business to a point where you can easily afford the paid plans starting from $9/month for up to 50,000 subscribers.
NOTE: PushEngage is the only push notification service that comes with a fully functioning WordPress plugin to send push campaigns directly from your WordPress dashboard. With other solutions, you’ll have to go back and forth between multiple dashboards for each campaign.
And don’t worry if you know absolutely nothing about coding. You can install PushEngage using one of the many installation guides for any website and CMS.
N° 2. Services de notification push VWO
VWO (formerly PushCrew) is one of the leanest OneSignal alternatives in the market.
Their core focus is on customizable triggered push notifications for any visitor activity on your site. The activity that triggers a notification could be literally anything from a button click or time spent on a page or even scrolling down to a percentage of any page. It’s entirely up to you to decide how you want your notifications to get triggered.
Full Disclosure: You’ll need some developer support here because the automated campaigns on VWO are pretty advanced and are mostly based on their API. VWO’s segmentation tools and engagement campaigns are pretty limited as well.
L'avantage est que vous obtenez des analyses détaillées, des options de segmentation des abonnés et des tests A/B.
In short: VWO’s perfect for a large organization with a tech team that understands how to implement web push using code.
Also, no free version. You get a 14-day free trial (no credit card), and then you get charged $99/month for up to 10,000 subscribers and unlimited notifications.
#3. Webpushr
Webpushr is another straightforward but easy-to-use OneSignal alternative.
The dashboard is highly focused. So, if you’re not used to marketing software, you’re not going to get overwhelmed with this solution. You get standard targeting and personalization features along with powerful integrations with WordPress and WooCommerce.
So, your campaigns are going to be easy to deploy as well.
Webpushr gives you full access to all their features on all subscriptions, including their free tier. The only restriction is in how many subscribers you can have. The free plan supports up to 10,000 subscribers. So, if you’re just getting started with push notifications and you want to test things out, Webpushr’s a fairly good option.
Le problème commence lorsque vous commencez à payer pour des abonnements plus élevés. Les plans payants de Webpushr commencent à 29 $/mois pour seulement 50 000 abonnés et peuvent devenir chers très rapidement.
#4. PushAssist
PushAssist vous offre une interface très similaire à Firebase ou Google Analytics. Ainsi, si vous avez une certaine expérience avec l'un ou l'autre logiciel, PushAssist s'intégrera parfaitement à votre équipe marketing.
As with all other top-tier push notification tools, PushAssist comes with segmentation tools, push notification scheduling tools, personalization options, support for most popular browsers, and detailed analytics.
Comme PushEngage, vous pouvez également vous inscrire pour devenir un éditeur partenaire afin d'afficher des publicités à l'aide de notifications push et de monétiser votre blog. Le plan gratuit de PushAssist vous permet d'avoir 3 000 abonnés et des notifications illimitées.
Le seul inconvénient du plan gratuit est que vous ne pouvez pas vous débarrasser de la marque PushAssist de vos notifications push, à moins d'acheter le plan Business qui commence à 25 $/mois pour jusqu'à 3 500 abonnés.
Side note: While we haven’t found anything unethical in PushAssist’s software, we’d ask you to be a little bit wary of any OneSignal alternative that offers unlimited notifications. Sustaining a server that runs push notification software can be pretty expensive. So, using a service without a Fair Usage Policy (FUP) can be very dangerous. That’s why we don’t recommend using Firebase Cloud Messaging, even though it’s free.
N° 5. iZooto
iZooto est un service populaire de notification push. Comme tous les autres grands acteurs de l'industrie, iZooto offre des notifications push en temps réel, des notifications récurrentes et des notifications planifiées.
What we loved about iZooto was that they focused heavily on personalization. Their optins are built to capture visitor attributes and interests (a fancy way of saying that they store personal details to personalize their campaigns).
Pro Tips: Don’t go overboard with the customer data you collect. And if you do, make sure that your push notifications are 100% GDPR compliant.
Le revers de la médaille de l'utilisation d'iZooto est qu'il ne fonctionne pas sur les sites sans certificat SSL.
iZooto costs from $85/month, which gives you up to 30,000 subscribers and unlimited notifications. Considering the plan’s pricing, we can safely say that it is pricey. But with that pricing model, they can actually support sending unlimited notifications.
La meilleure partie est que vous pouvez profiter d'un essai gratuit de 14 jours (aucune carte de crédit requise).
#6. Pushnami
Pushnami isn’t your average OneSignal alternative.
Yes, you can use Pushnami to send push notifications. But their model is mostly meant for big publishers. So, if you have a ton of traffic and are looking for a way to increase your revenue from your existing content, Pushnami is perfect for you.
Pushnami trouve de grands éditeurs avec lesquels s'associer et ils offrent leur service de notification push en échange de l'envoi de publicités via des notifications push. Les revenus générés par ces publicités sont ensuite partagés entre l'éditeur et Pushnami.
Like PushEngage, they have active partnerships with advertising platforms such as Taboola and Outbrain to serve relevant ads using push notifications. Unlike PushEngage, Pushnami’s not meant to support small to mid-tier businesses.
They have a pretty dynamic pricing model, too. You either pay $0.01 per subscriber/month with a discount on a high volume of subscribers, or you pay nothing and become a partner!
#7. Wonderpush
Wonderpush comes with all the standard features as the other push notification apps on this list.
L'objectif principal de Wonderpush semble être les campagnes de notifications push pour l'e-commerce. Il est facile de configurer une campagne d'abandon de panier. Il est également assez facile de personnaliser vos notifications push.
Wonderpush allows you to add unlimited members to your dashboard as well. So, if you’re looking for a OneSignal alternative for eCommerce sites, this is a good pick.
Like Webpushr, Wonderpush also gives you full access to all their features, but you can collect only a limited number of subscribers. They offer a 14-day free trial (no credit cards needed) for their paid plan.
The plan itself is straightforward. Pricing starts at €1 per month for up to 1,000 subscribers. After that, it’s an extra €1 for every 1,000 subscribers. The only thing that puts us off about Wonderpush is that it’s costly after a point because they don’t seem to offer bulk discounts.
Verdict final
PushEngage is the best OneSingal alternative in the market.
In terms of features, there’s little to no contest. PushEngage has a full range of automation, personalization, targeting, and scheduling features that make it a great fit for all types of businesses.
Nous vous recommandons d'utiliser PushEngage. PushEngage est le logiciel de notification push n°1 au monde. C'est aussi le seul service de notification push avec un plugin WordPress qui vous permet d'envoyer et de gérer des campagnes push directement depuis votre tableau de bord WordPress et votre éditeur de publication.
There’s no switching cost involved if you want to move from OneSignal to PushEngage either. You get a super supportive Customer Success team to help you migrate your push subscriber list. After that, the dashboard itself is built to help you get a good return on your investment.
Et le meilleur, c'est que PushEngage est tarifé de manière à convenir à chaque étape de croissance, que vous cherchiez à démarrer, à développer ou à faire évoluer votre entreprise. La philosophie derrière PushEngage est de permettre aux petites entreprises de rivaliser avec les grandes marques.
Alors, si ce n'est pas déjà fait, commencez avec PushEngage dès aujourd'hui pour passer au niveau supérieur !
