PushEngage vs iZooto:
which push platform fits your site?
iZooto is a push platform built for publishers, with ads inside notifications as a second revenue line. PushEngage is web push, app push, in-app, WhatsApp, and chat for stores and content sites that want readers and shoppers back on their own pages, at prices on the page. If push ads pay your bills, iZooto is the better pick. Here is the full picture.
75,000+ businesses Prices published for every tier 14-day money-back guarantee
Reliability and trust
What you can check before you switch anything.
A new push vendor has to pass the budget meeting and the privacy review. Here is what PushEngage puts on the table without a sales call.
Prices you can put in the budget today
Every public tier is on the pricing page, billed on active subscribers, web and app combined. The number in the proposal is the number on the invoice.
- Published tiers from 1,000 to 250,000 subscribers
- No per-message fees; each plan includes a monthly sending volume
- Inactive Subscriber Cleanup on every plan
- Enterprise quoted above 250,000
Send controls that protect the channel
Browsers now throttle senders who over-message. Cap how often each subscriber hears from a triggered campaign and send in their timezone.
- Daily and weekly frequency caps on triggered campaigns, Growth and above
- Quiet hours inside Workflows
- Subscriber-timezone sending on Premium and above
GDPR and CCPA in the defaults
Every subscription is a browser or device permission grant. Add a pre-permission consent overlay where your audience needs one.
- Configurable pre-permission overlay per site
- One-click unsubscribe at the device level
A dashboard for editors, an API for engineers
Editors send from the dashboard or let RSS Auto Push do it. When you would rather hand work off, an MCP server lets Claude or Cursor work the account.
- AI Copywriter through AI-powered campaigns (add-on on paid plans)
- RSS Auto Push on Business and above
- REST API and five SDKs on every plan, webhooks on Growth
- First-party MCP server and open-source Agent Skills
Support that scales with the plan
Standard email support on Business, priority email and chat on Premium, VIP onboarding with your first campaign set up on Growth, and a dedicated success manager on Enterprise.
A 14-day money-back guarantee
Over the next 14 days, if PushEngage isn’t the best fit, simply reach out. We’ll refund 100% of your money. No questions asked.
Built by Awesome Motive, the team behind WPForms, AIOSEO, OptinMonster, and MonsterInsights.
Trusted by 75,000+ businesses
The 30-second version
Who should pick which, in plain terms.
iZooto builds for newsrooms that want repeat traffic and ad revenue from push. PushEngage builds for teams that want push to drive orders, signups, and subscriptions on their own site. Your business model decides.
Push is an ad revenue line
If you want to earn from ads inside your push notifications, News Hub, and on-site widgets, iZooto is built for that, with a free monetization plan and a revenue share.
A newsroom built around breaking news
News Hub, exit-intent recommendations, and editor-first sending tools are designed for publishers who push many stories a day.
You sell things, not just pageviews
Cart, browse, price drop, and back-in-stock campaigns on Growth, with revenue tracked back to the notification that earned it.
You want the price before the demo
Every tier from Free to Growth is on the pricing page. iZooto’s Pricing link opens a contact form.
A content site that also sells
Both auto-push new posts. If ads pay the bills, lean iZooto. If subscriptions, courses, or products do, PushEngage adds in-app, WhatsApp, and chat around the same list.
Side by side
iZooto and PushEngage, row by row.
Every iZooto cell comes from iZooto’s own site and help docs, checked on September 30, 2026. Where iZooto is stronger, the table says so. Where it does not publish an answer, the cell says to check.
| iZooto | PushEngage | |
|---|---|---|
| Who it is built for | Publishers. iZooto calls itself an audience marketing platform built exclusively for publishers, with pages for news and media, sports and games, and technology sites. | eCommerce retention teams first, plus publishers and SaaS products that want push, in-app, and chat their marketing team runs without an engineering queue. |
| Published prices | No price list. The Pricing link goes to a contact form. Its web push page says plans start at $85, without a billing period.Check the current price with iZooto. | Yes, every tier. Free, Business, Premium, and Growth are priced on /pricing/, billed on active subscribers. Enterprise is quoted. Budget before the first call |
| Trying it first | iZooto’s PushEngage comparison page mentions a two-week trial, and its news and media page says no credit card is required. | Free forever for 1 site, 200 subscribers, and 30 campaigns, with no card. Paid plans carry a 14-day money-back guarantee. |
| Ad monetization | Push notification ads on web and app push, ads in News Hub and on-site recommendations, and an ad-block recovery unit. A free-forever monetization plan with a revenue share and net 60-day payouts. Built for it | An application-based push-ad program with partners such as Taboola and Outbrain. An option, not the core product. |
| On-site engagement | News Hub, an on-site notification center, plus exit-intent and sticky-bar article recommendations. | An opt-in prompt builder with time, scroll, and click triggers, and a chat widget with 21 messaging and contact channels plus custom links. |
| Channels | Web push and app push. Its help docs also list Facebook Messenger. | Web push, app push, in-app messaging (Business plan and up, Android SDK first), WhatsApp automation (Growth plan and up), and a chat widget. No email or SMS sending. |
| Content automation | Auto-push when you publish on WordPress, RSS automation, scheduled and recurring sends, and playbooks such as welcome series and recover abandoned tab. | RSS Auto Push on Business and up, a WordPress plugin, scheduled and recurring sends, and Workflows on every plan (Free: 1 active workflow, up to 5 steps). |
| eCommerce automation | Its help docs list Recover Abandoned Carts, Retarget Product Viewers, and Engage Collection Viewers playbooks, and it installs on Shopify and Shopify Plus. | Cart abandonment, browse abandonment, price drop, back in stock, and order updates on Growth, for Shopify, Shopify Plus, and WooCommerce. Deeper for stores |
| Segmentation | Segments by demographics, behavior on your site or app, and interests, plus user properties from your CRM. | Segments by behavior, geography, device, purchase activity, and attributes you set from the SDK or API. Audience groups update themselves. |
| Where it installs | WordPress, Shopify, Google Tag Manager, AMP pages, and an SDK for native apps, Flutter, and React Native. | WordPress, WooCommerce, Shopify, HubSpot, AMP, Magento, PrestaShop, Wix, or one snippet, plus iOS, Android, Flutter, and React Native SDKs on every plan. |
| Timing and testing | Its comparison page describes smart timezone delivery and welcome drips. For A/B testing, check with iZooto. | A/B tests that pick their own winner, goal tracking, and subscriber-timezone sending on Premium and above. |
| Reporting | Sent, clicks, and click-through rate per campaign, playbook reports, and a Google Analytics connection for pageviews and sessions. | Clicks and revenue per campaign and per workflow, with goal tracking on Premium and above and UTM parameters on every click URL. |
iZooto details checked on izooto.com, its monetization page, and help docs on September 30, 2026. Features and packaging change, so confirm with iZooto before you buy. PushEngage details are from the live pricing page and developer hub.
Pricing
A contact form versus a price on the page.
iZooto does not publish prices by list size, so there is no honest dollar-for-dollar comparison. Here is what PushEngage costs for three publisher profiles, at the standard annual renewal rate you pay from year two. First-year pricing is lower, from $8/month, billed yearly.
The growing content site
20,000 web push subscribers · RSS auto-push on every post
no published price at this sizeAsk iZooto
20,000-subscriber tier, annual renewal$1,020/yr
adds A/B tests, goal tracking, timezone sending$1,458/yr
iZooto says its plans start at $85. Get the quote for your list size, then compare it with a fixed tier.
The established publisher
50,000 subscribers · segmented sends by topic and region
no published price at this sizeAsk iZooto
50,000-subscriber tier, the top of Business$1,920/yr
2 sites, timezone sending, goal tracking$2,566/yr
If ads inside push are part of the plan, factor in iZooto’s revenue share, not just the subscription.
The content-plus-commerce brand
100,000 subscribers · a shop or subscription behind the content
no published price at this sizeAsk iZooto
100,000-subscriber tier, 2 sites$4,412/yr
adds cart, browse, price drop, back in stock$6,258/yr
Past 50,000 subscribers Business stops and Premium or Growth takes over.
PushEngage prices are the standard annual renewal rate for each plan at that subscriber cap, from the live plans API on September 30, 2026. Taxes excluded. Each plan includes a monthly sending volume listed on the pricing page, which also has the calculator and the current first-year offer.
Where we will not pretend
Three things a fair iZooto comparison says out loud.
- Monetization is iZooto’s core product. PushEngage has an ad program by application, but iZooto’s formats (push, News Hub, on-site widgets, ad-block recovery) go further. Native ads in web and app push, ads in News Hub and on-site recommendations, and a free-forever monetization plan with a revenue share are real reasons publishers pick iZooto.
- Its newsroom tools are deeper. News Hub and exit-intent and sticky-bar recommendations keep a reader on the site after the click. PushEngage’s strength is what happens next: segments, Workflows, in-app, WhatsApp, and revenue tracking.
- A quote is not a verdict. iZooto prices through its team, so we cannot say it costs more for your list. Get the quote, then compare it with the numbers above.
What the published price includes
Everything a push program needs, run from one dashboard.
Every paid tier includes web and app push on one subscriber profile, RSS Auto Push, Workflows, behavior-based segmentation, and Inactive Subscriber Cleanup. Premium adds goal tracking, A/B tests, and timezone sending. Growth adds triggered campaigns with frequency caps and the eCommerce automations.
One composer for the browser and the lock screen
Write it once and send it to Chrome, Firefox, Edge, and Safari, and to iOS and Android, from the same screen. One audience, one report.
- Native SDKs for iOS, Android, React Native, and Flutter on every plan
- Live preview per platform, plus AI-powered campaigns (add-on on paid plans)
- Scheduling and recurring sends, with timezone delivery on Premium and above
eCommerce automations you switch on
Order received, on hold, cancelled, shipped, plus cart abandonment. Each is a ready campaign behind a toggle, and each reports the revenue it brought back.
- Cart and browse abandonment, price drop, and back in stock on Growth
- Order and shipping updates that answer where-is-my-order before the ticket
- Goal tracking on Premium and above ties revenue to the campaign that earned it
Workflows: wait, decide, act
A drag-and-drop canvas for welcome series, cart recovery, and win-backs. Wait, branch on behavior, then send or move the subscriber to a segment. Higher plans add split paths, starting another workflow, and HTTP requests.
- The builder is on every plan: Free runs 1 active workflow of up to 5 steps
- Business: 5 active workflows, 10 steps each, with wait and decision nodes
- Split Path and Workflow Chaining on Premium and above; HTTP request actions on Growth
Trigger rules your team sets without a ticket
On Growth and above, start a campaign on any event your site or app fires, stop it on another, and cap how often one subscriber hears from you.
- Custom start and stop events from the SDK or REST API
- Daily and weekly frequency capping on triggered campaigns
- UTM parameters added to every click URL
Segments built on active subscribers
Send to everyone, to a saved audience group such as active subscribers, or to a segment by URL, geography, device, or purchase behavior. Groups update themselves.
- Dynamic segments and audience groups without a developer
- Attributes set from the SDK or API for one-to-one copy
- Inactive Subscriber Cleanup keeps the count and the bill honest
A/B tests that pick their own winner
Test two headlines, images, or calls to action on a sample. After the delay you set, the better click rate goes to everyone else.
- Sample size and delay under your control
- Winner chosen on click-through rate
- On Premium and above
Opt-in prompts that earn the Allow click
When the prompt fires matters more than what it says. Trigger it by time on page, scroll depth, or a click, match it to your site, and segment subscribers as they join.
- Popup templates with desktop and mobile previews
- Triggers by time on page, scroll depth, or button click
- Segment on subscribe so the first campaign is already targeted
Start from a template, not a blank field
Broadcast templates by category, each tagged with its own UTM so you can see which style earns the click. Pick one, swap the copy, send.
- Templates for sales, launches, content, and win-backs
- UTM tracking per template for clean attribution
- Blank template when you want full control
Also in the product
The tools you would otherwise brief an engineer to build.
Templates, timing, alerts, compliance, and agent access come with the product.
Goal tracking and revenue analytics
Tie orders and signups to the notification that drove them, per campaign and per workflow. Premium and above.
See goal trackingTimezone delivery
Every subscriber gets the campaign at their own 9 AM, not yours. Premium and above.
See timezone deliveryBrowse abandonment
Catch the shopper who looked but never added to cart, while the intent is warm.
See browse abandonmentPrice drop alerts
Shoppers subscribe to a product and the alert fires itself when the price falls.
See price drop alertsBack in stock alerts
Turn a sold-out page into a waitlist that converts the moment stock returns.
See back in stockPersonalization and attributes
Merge tags for name, product, price, and any attribute you store on a subscriber.
See personalizationGDPR and CCPA tooling
Consent controls and data handling designed into the product, not bolted on.
See complianceChrome and Firefox extension
Draft, schedule, and send a push from any browser tab, with UTM fields filled in.
See the extensionMCP server and Agent Skills
Let Claude or Cursor build segments, run campaigns, and pull analytics, on top of the REST API.
See the developer hubChannels
Web push, app push, in-app, WhatsApp, and chat. One subscriber profile.
iZooto pairs push with News Hub and on-site recommendations. PushEngage pairs it with in-app messages, WhatsApp automation, and a chat widget, in the same dashboard and reports.
Web push notifications
Browser notifications on Chrome, Firefox, Edge, and Safari, including home-screen web apps on iOS 16.4+, with plugins for WordPress, WooCommerce, and Shopify.
See web push notificationsMobile app push notifications
Native SDKs for iOS, Android, Flutter, and React Native, on the same subscriber profile and reports as web push.
See mobile app push notificationsIn-app messaging
Top banner, bottom banner, center modal, or full screen, triggered on real events. From the Business plan, shipping first in the Android SDK.
See in-app messagingWhatsApp automation
Abandoned-cart, order-update, and post-purchase campaigns on the Meta Cloud API. Connect your WhatsApp Business account inside PushEngage, with no BSP contract. Growth plan and above.
See WhatsApp automationChat widget
Routes visitors to WhatsApp, Messenger, Telegram, email, or SMS: 21 channels plus custom links, with no hosted inbox to staff.
See the chat widgetPWA push notifications
Push for progressive web apps installed to the home screen, including home-screen web apps on iOS 16.4+.
See PWA push notificationsSwitching
Run both, then decide on real numbers.
There is no need for a hard cutover. Install PushEngage next to iZooto, connect your RSS feed, and compare clicks before you turn anything off.
One installer for every platform you run
Pick your platform, install the WordPress plugin or paste one snippet, and you are live. Apps follow the same path with the native SDKs.
- WordPress, Shopify, HubSpot, AMP, PrestaShop, Wix, or any site
- RSS Auto Push connects your feed in a few clicks
- iOS, Android, Flutter, and React Native SDKs for app push
Talk to our team first
Whether an existing web push list can move depends on the keys it was collected with. We check that for your site before you change anything.
- Free plan to test on your own site
- Book a demo to scope the move
- Support by email, and chat on Premium
Install alongside iZooto
PushEngage runs next to your current setup while it builds its own list, so readers keep getting your stories in the meantime.
- WordPress plugin or one snippet
- Opt-in triggers by time, scroll, or click
- RSS Auto Push for every new post
Compare, then cut over
Run both for a few weeks, compare clicks and the revenue each list drives, then keep the one that earns its place. If ad revenue from push matters, count it in.
- Goal tracking on Premium and above
- UTM parameters on every click URL
- 14-day money-back guarantee on paid plans
The short version
Published prices. Push that sends readers and shoppers back to you.
iZooto prices through its team and adds ad revenue on top. PushEngage puts the price on the page and builds everything around bringing people back to your own site and app.
Keep comparing
Other comparisons, same honest format.
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Compare with PushOwlPushEngage vs Firebase Cloud Messaging
Free delivery infrastructure against the marketing layer that runs on top of it.
Compare with FCMPushEngage vs Airship
An enterprise mobile app experience platform against web and app push a marketing team runs itself.
Compare with AirshipPushEngage vs MoEngage
An agentic customer engagement platform on a quoted contract against published push pricing.
Compare with MoEngagePushEngage vs CleverTap
Mobile engagement and analytics priced by MAU against push, in-app, and chat on a fixed tier.
Compare with CleverTapPush notification service
The push notification service built for eCommerce retention teams.
See the servicePush notification software
A buyer’s checklist for evaluating push notification software.
Read the checklistFAQ
Questions, answered.
Is PushEngage an iZooto alternative?
For web push, app push, and automation, yes. PushEngage covers subscriber growth, RSS auto-push, segments, and Workflows, and adds in-app messages, WhatsApp automation, a chat widget, and eCommerce automations. It is not a replacement for the depth of iZooto’s ad monetization. If push ad revenue is the goal, iZooto is built for that.
How much does iZooto cost?
iZooto does not publish a price list. The Pricing link on its site opens a contact form, its web push page says plans start at $85, and its FAQ says agency plans start at $300. Ask iZooto for a quote at your list size. PushEngage publishes every tier from Free to Growth on its pricing page.
Can I earn ad revenue from push with PushEngage?
Yes, by application: PushEngage runs a push-ad program with advertisers such as Taboola and Outbrain. If ad revenue is the main goal, iZooto is built around it, with native ads in web and app push, in News Hub, and in on-site recommendations on a free monetization plan with a revenue share. PushEngage is built first to bring readers and shoppers back to your own pages, offers, and products.
Does PushEngage auto-push new blog posts like iZooto?
Yes. RSS Auto Push is included on Business and above: connect your feed, and every new post goes out as a notification with its title, image, and link. The WordPress plugin sets it up from WP admin. Both tools cover this job.
Which is better for an online store?
PushEngage. Cart abandonment, browse abandonment, price drop, back-in-stock, and order update campaigns are ready on Growth, on Shopify, Shopify Plus, and WooCommerce, with revenue tracked back to each campaign. iZooto installs on Shopify and its help docs list abandoned-cart, product-viewer, and collection-viewer playbooks, but its product and pricing pages are written for publishers.
Does iZooto have a free plan?
Its monetization plan is free forever, with up to 10 notifications a day and a revenue share on ads. For its paid engagement plans, iZooto’s PushEngage comparison page mentions a two-week trial. PushEngage has a free plan for 1 site, 200 subscribers, and 30 campaigns, and a 14-day money-back guarantee on paid plans.
How does PushEngage pricing scale?
By active subscribers, web and app combined. At standard annual renewal, 20,000 subscribers is $1,020 a year on Business, 50,000 is $1,920, and 100,000 is $4,412 on Premium. First-year pricing is lower, from $8/month, billed yearly. Each plan includes a monthly sending volume, and there are no per-message fees on push.
Can I move my iZooto subscribers to PushEngage?
Talk to our team before you switch anything off. Whether a web push list can move depends on the keys it was collected with, so we check your site first. You can also run PushEngage next to iZooto while it builds its own list, then compare clicks before you cut over.
Push that brings readers and shoppers back to you.
Start free with 200 subscribers, or pick a plan from $8/month, billed yearly. If PushEngage is not the best fit within 14 days of paying, we refund 100%. No questions asked.
Prices published for every tier RSS Auto Push on Business and above 14-day money-back guarantee