Push Analytics and UTM Tracking Guide for Shopify

UTM parameters append tracking tags to push notification URLs so Google Analytics can attribute site traffic back to specific PushEngage campaigns. You can set default UTM values that apply to all campaigns, then override them at the campaign level for more granular tracking.

Before You Start

• PushEngage is installed on your Shopify store.
• Google Analytics or a similar tool is connected to your Shopify store.

Step 1: Set Default UTM Parameters

Default UTM parameters apply automatically to every push notification sent from your account unless a campaign overrides them.

1. Log in to your PushEngage dashboard.
2. Go to Site Settings » Campaign Defaults » UTM Parameters.
3. Fill in the fields and click Save Changes.

Field	Required	Recommended Value for Shopify
UTM Source	Yes	pushengage
UTM Medium	Yes	push
UTM Campaign	Yes	shopify-push or your store name
UTM Term	No	Leave blank or use for seasonal tags
UTM Content	No	Leave blank (set per campaign instead)

Once saved, all campaigns will carry these tags unless a specific campaign sets its own values.

Step 2: Override UTM Per Campaign

Set campaign-level UTMs to distinguish traffic from different campaign types in Google Analytics. Use utm_campaign to identify the type and utm_content to identify the specific notification step.

Push Broadcasts

1. Open a broadcast in Campaigns » Push Broadcasts.
2. In the campaign editor, find the UTM Settings or Campaign Settings tab.
3. Override utm_campaign with a campaign-specific name.

Campaign	utm_campaign	utm_content
Flash sale	flash-sale-june	—
New arrivals	new-arrivals	—
Seasonal promotion	summer-sale	—

Cart Abandonment (Trigger Campaign)

Use utm_content to distinguish between the 3 notifications in the sequence.

Notification	utm_campaign	utm_content
Push 1 — Reminder	cart-abandonment	push1-reminder
Push 2 — Urgency	cart-abandonment	push2-urgency
Push 3 — Discount	cart-abandonment	push3-discount

1. Go to Campaigns » Trigger Campaigns and open Cart Abandonment.
2. Click on each notification and add UTM parameters to the URL field directly, or use the campaign’s UTM settings panel if available.

Browse Abandonment (Trigger Campaign)

Notification	utm_campaign	utm_content
Push 1	browse-abandonment	push1
Push 2 (if used)	browse-abandonment	push2

Price Drop and Back-in-Stock (Trigger Campaigns)

These are single-notification campaigns. Set utm_campaign in the notification URL.

Campaign	utm_campaign
Price Drop Alert	price-drop-alert
Back-in-Stock Alert	back-in-stock-alert

Welcome Drip (Drip Autoresponder)

1. Open your welcome drip in Campaigns » Drip Autoresponders.
2. Click Drip Settings.
3. Enter UTM values. Use utm_content to separate the 3 pushes.

Notification	utm_campaign	utm_content
Push 1 — Welcome	welcome-drip	push1-welcome
Push 2 — Bestsellers	welcome-drip	push2-bestsellers
Push 3 — Discount	welcome-drip	push3-discount

Check Results in Google Analytics

Once UTMs are in place, find your push traffic at:

• Acquisition » All Traffic » Source/Medium — filter for pushengage / push
• Acquisition » Campaigns — see results by utm_campaign name
• Secondary dimension: Add Ad Content to see utm_content breakdown by notification step

Frequently Asked Questions

Will UTM parameters show in the notification itself? No. They are appended to the destination URL only. The subscriber sees the notification title and message as normal.

Does the default UTM apply to trigger campaigns automatically? Yes. If you do not set a per-campaign override, the default UTM values from Site Settings will be used.

Can I use UTM parameters with the {notificationurl} variable? The {notificationurl} variable fetches the product URL from your store and does not support appending UTM tags automatically. For trigger campaigns using product variables, add UTMs manually or check if your campaign editor has a UTM fields panel separate from the URL field.

If you run into any issues, please feel free to contact us by clicking here. Our support team will be able to help you.