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Multichannel Marketing on a Budget

Multichannel Marketing on a Budget for Small Teams

Running effective marketing campaigns with limited resources feels like an impossible challenge for most small businesses. While enterprise companies deploy massive marketing budgets across dozens of channels with dedicated teams managing each platform, small teams often struggle to maintain consistent … Continue reading

Attribution Model for Multichannel Marketing

What’s the Right Attribution Model for Multichannel Marketing?

The attribution model you choose can dramatically influence your understanding of which channels are truly driving results, potentially leading to significant shifts in marketing strategy and resource allocation. However, with numerous attribution models available—from simple single-touch approaches to sophisticated machine … Continue reading