Attribution Model for Multichannel Marketing

What’s the Right Attribution Model for Multichannel Marketing?

The attribution model you choose can dramatically influence your understanding of which channels are truly driving results, potentially leading to significant shifts in marketing strategy and resource allocation. However, with numerous attribution models available—from simple single-touch approaches to sophisticated machine … Continue reading

Survey Plugins WordPress

7 Best Survey Plugins for WordPress in 2025

Looking for a survey plugin for WordPress that can quickly help you run a survey on your blog? Online surveys are extremely powerful for increasing engagement on your site. You can also use them to get customer feedback and improve … Continue reading