WooCommerceカート放棄キャンペーンの設定方法（簡単）

Looking for an easy way to set up WooCommerce cart abandonment campaigns for your website?

Cart abandonment is a serious problem for most eCommerce businesses. According to a study by Baymard Institute, the average documented cart abandonment rate is 70.19%.

That means that you’re losing at least 70% of your sales every day that you don’t take action right now. But I get it. Handling cart abandonment can seem technical and complex. That’s exactly why I wrote this article.

In this article, I’m going to walk you through setting up WooCommerce cart abandonment recovery campaigns with zero technical experience and expertise. Sounds good?

さあ、始めましょう。

What is WooCommerce Cart Abandonment Recovery?

Cart abandonment has a significant impact on eCommerce businesses, as it results in lost sales and revenue.

But it is possible to recover some of these lost sales by implementing cart abandonment campaigns. These campaigns involve sending targeted emails and push notifications to customers who have abandoned their carts, reminding them of the items they left behind and encouraging them to complete their purchase.

By using WooCommerce cart abandonment campaigns, you can increase your chances of recovering lost sales and improving your overall revenue.

Technically, the way cart abandonment works is that your website or app visitors added something to their cart, but didn’t checkout. So, every time someone adds something to their cart and don’t buy it within the next hour, you want to send them a reminder to buy it.

For push notification campaigns, there’s a little bit more. Before you create a cart abandonment campaign, you should also set up a browse abandonment campaign.

Browse abandonment campaigns start when your visitors and users browse something on your site or web app, but don’t add anything to their cart. You can target, convince, and convert customers who:

• 商品をウィッシュリストに追加したが、カートには追加していない
• 商品を複数回閲覧した
• 同じカテゴリの商品を3つ以上閲覧した
• サイトで特定の商品を検索した
• 商品ページに3分以上滞在したが、購入しなかった

A browse abandonment notification ends when your visitor adds something to their cart. After that, a cart abandonment campaign takes over to convert them into paying customers.

A good way to get more conversions from your cart abandonment campaigns is to use offers and discounts. This might be something to think of as part of your coupon marketing strategy or even your push notifications strategy.

In the next section, we will discuss how to set up WooCommerce cart abandonment campaigns and improve your chances of recovering lost sales.

How to Create WooCommerce Cart Abandonment Push Campaigns

I’m going to show you how to create a WooCommerce cart abandonment campaign using PushEngage. PushEngage is the #1 push notification software in the world, and you can set up cart abandonment campaigns right from the PushEngage dashboard.

So, if you haven’t done it already, go ahead and create a PushEngage account. To set up cart abandonment recovery campaigns, you’ll need to get the Growth Plan of PushEngage. So, select the Growth Plan and finish setting up your PushEngage account.

次に、ダッシュボードにアクセスして、このチュートリアルに従ってください。

Step #1: Enable Browse and Cart Abandonment Push Campaigns

PushEngage comes with pre-built browse and cart abandonment push notification campaigns. All you have to do is install the PushEngage WordPress plugin and activate your campaigns!

Head over to Settings » Integrations tab and under the WooCommerce section.

スイッチをオンにして、「カート放棄」および「閲覧放棄」を有効にします。

And it’s done! You now have automated push notification campaigns that will turn casual browsers into shoppers and recover lost sales on autopilot.

Step #2: Edit Your Push Notification Campaigns

If you want, you can edit the automated push notification campaigns to recover abandoned carts. PushEngage gives you full control over your campaigns.

Go to Triggered Campaigns and add multiple notifications to your campaign.

各通知の遅延と条件を指定し、フォールバック変数（代替変数）を追加します。

Step #3: Prevent Notification Overload

Under Trigger Settings, limit the frequency of notifications to prevent spamming your customers. Here, you can choose a daily or weekly limit.

For example, if you have 2 notifications for a daily limit, then add 14 for the weekly limit, so that even if people abandon more than 2 products a day, they are not spammed with all push notifications.

これらのキャンペーンにUTMパラメータを追加することもできるため、Googleアナリティクスでの追跡が容易になります。

トリガーを設定したら、変更を保存してキャンペーンをアクティブにします。有効になっている場合は、キャンペーン分析を表示して、目標収益のコンバージョンを確認できます。

And that’s all there is to making more money from your business!

パーソナライズされたカート放棄キャンペーンの作成方法

カスタム属性を使用して、パーソナライズされたカート放棄キャンペーンを作成できます。

これは、PushEngageをお客様のリレーションシップ管理（CRM）ソフトウェアに接続して、各顧客の個人情報を取得できることを意味します。デフォルトでは、PushEngageは各顧客のデバイスとジオロケーション情報をキャプチャします。しかし、PushEngage Attributes APIを使用して、パーソナライゼーションの範囲を拡張できます。

You can create custom abandoned cart push notifications with the user’s name, like this one:

Or add more elements, such as a price drop or unused loyalty points:

または、他の商品をクロスセルします。

APIを使用して設定できるキャンペーンの種類に実際には制限はありません。自由に活用してください！

You Set Up WooCommerce Cart Abandonment: What’s Next?

今回は以上です、皆さん！

これが役に立った場合は、カート放棄を減らす方法に関する記事も参照してください。そこには非常に役立つアイデアがあります。

And if you’re just starting out with push notifications, you should try out PushEngage. PushEngage is the #1 push notification software in the world, and you can create a whole range of push notification campaigns using PushEngage.

If you’re not 100% convinced, you should check out these resources on how to effectively use push notifications:

• 顧客エンゲージメントを高めるための7つのスマートな戦略
• プッシュ通知は効果的ですか？7つの統計情報＋3つの専門家のアドバイス
• 2021年にブログを収益化する7つの実証済み方法
• プッシュ通知を使用する（および使用しない）場合（2021年）
• インスピレーションを得るための15のプッシュ通知コピー例

まだの方は、今日からPushEngageを始めましょう。