PushEngage vs Braze:
which one fits a mid-market retention team?
Braze is a customer engagement suite for email, SMS, push, and more, sold on a quoted contract. PushEngage is web push, app push, in-app, WhatsApp, and chat that your marketing team runs itself, at prices on the page. Here is where each one wins.
75,000+ businesses Prices published for every tier 14-day money-back guarantee
Reliability and trust
What a retention team needs before it signs anything.
A new vendor still has to pass the security review and the budget meeting. Here is what you can check today, without a sales call.
Prices you can put in the budget today
Every public tier is on the pricing page, billed on active subscribers, web and app combined. The number in the proposal is the number on the invoice.
- Published tiers from 1,000 to 250,000 subscribers
- No per-message fees; a monthly sending volume per plan
- Inactive Subscriber Cleanup on every plan
- Enterprise quoted above 250,000
Send controls that protect the channel
Browsers now throttle senders who over-message. Cap how often each subscriber hears from a triggered campaign and send in their timezone.
- Daily and weekly frequency caps on triggered campaigns, Growth and above
- Quiet hours inside Workflows
- Subscriber-timezone sending on Premium and above
GDPR and CCPA in the defaults
Every subscription is a browser or device permission grant. Add a pre-permission consent overlay where your audience needs one.
- Configurable pre-permission overlay per site
- One-click unsubscribe at the device level
A dashboard for marketers, an API for engineers
Your team runs campaigns from the dashboard. When you would rather hand it off, AI drafts copy and an MCP server lets Claude or Cursor work the account.
- AI Copywriter drafts and translates notifications (add-on on paid plans)
- First-party MCP server for Claude, Claude Code, and Cursor
- REST API and five SDKs on every plan, webhooks on Growth
- Open-source Agent Skills for SDK integration
Support that scales with the plan
Standard email support on Business, priority email and chat on Premium, VIP onboarding with your first campaign set up on Growth, and a dedicated success manager on Enterprise.
A 14-day money-back guarantee
Over the next 14 days, if PushEngage isn’t the best fit, simply reach out. We’ll refund 100% of your money. No questions asked.
Built by Awesome Motive, the team behind WPForms, AIOSEO, OptinMonster, and MonsterInsights.
Trusted by 75,000+ businesses
The 30-second version
Two different tools, two different buyers.
Braze is built to run every customer channel from one data platform. PushEngage is built to run the retention channels a marketing team owns, fast, at a published price. Pick on the job, not on the logo.
Your marketing team runs push itself
Web push, app push, in-app, WhatsApp, and a chat widget, set up from plugins and a dashboard. No implementation project before the first campaign.
You need a number before a sales call
Every tier from Free to Growth is on the pricing page, billed on active subscribers. Braze prices are quoted per contract.
Email, SMS, and push in one contract
Braze sends email, SMS, MMS, RCS, WhatsApp, LINE, KakaoTalk, push, in-app, banners, and content cards from one platform. PushEngage does not send email or SMS.
A data team and a data warehouse
Cloud data ingestion, zero-copy segmentation, catalogs, and predictive AI are Braze strengths. If your roadmap runs on warehouse data, that matters more than setup time.
Side by side
Braze and PushEngage, row by row.
Every Braze cell comes from Braze’s own pricing page and documentation, checked on September 30, 2026. Where Braze is stronger, the table says so.
| Braze | PushEngage | |
|---|---|---|
| Who it is built for | Companies at every stage, from startups to large global enterprises (Braze pricing FAQ). | Marketing teams at eCommerce stores, publishers, and SaaS products that want retention channels they can run without an engineering queue. |
| Published prices | No. “Get pricing” goes to sales. The contract combines a Platform Edition (Go, Select, Pro, or Enterprise), Monthly Active Users and Profiles, a pool of Action Credits, and CX Services, with optional add-on SKUs. | Yes, every tier. Free, Business, Premium, and Growth are priced on /pricing/. Enterprise is quoted. Budget before the first call |
| What the bill is based on | Monthly Active Users (any person who records a session on your Braze-connected app or site) plus Action Credits consumed as you message. Braze says an SMS may cost 1 credit and a WhatsApp message 5. | Active subscribers on a fixed tier, web and app combined. No per-message fees on push, though each plan carries a monthly sending volume listed on the pricing page. Inactive Subscriber Cleanup keeps dormant devices off the bill. |
| Free plan | No free plan. Trials, startup programs, and tailored entry plans through an account manager. | Free forever for 1 site, 200 subscribers, and 30 campaigns. Paid plans carry a 14-day money-back guarantee. |
| Channels | Email, push, SMS, MMS, RCS, WhatsApp, KakaoTalk, LINE, in-app messages, banners, content cards, landing pages, feature flags, and webhooks. Broader | Web push, app push, in-app messaging (Business plan and up, Android SDK first), WhatsApp automation (Growth plan and up), and a chat widget with 21 channels plus custom links. No email or SMS sending. |
| Journeys | Campaigns and Canvases, with experimentation, frequency capping, and rate limiting in every tier. | Workflows on every plan (Free: 1 active workflow, up to 5 steps) with wait and decision steps; Split Path and Workflow Chaining on Premium and above; HTTP request actions on Growth. |
| Data and AI | Braze Data Platform: cloud data ingestion, zero-copy segmentation, custom data and catalogs, data transformation. BrazeAI decisioning, agents, and predictive features by edition. Deeper | Segments from behavior, geography, device, and attributes you set from the SDK or API. AI Copywriter, AI opt-in timing, and a first-party MCP server for Claude and Cursor. |
| Web push setup | Braze’s web push guide starts with working with your developers to integrate push into your website. | Plugins for WordPress, WooCommerce, and Shopify, or one snippet on any site. A no-code opt-in prompt builder with time, scroll, and click triggers. No developer needed |
| Shopify | A standard Shopify integration plus a custom option for Hydrogen and headless stores. Website sessions count toward your MAU allotment. | A Shopify and Shopify Plus app, a WooCommerce plugin, and ready cart abandonment, browse abandonment, price drop, and back-in-stock campaigns on Growth. |
| Mobile SDKs | Web, Android, Swift, React Native, Flutter, Unity, Cordova, .NET MAUI, and Expo. | Web, iOS, Android, Flutter, and React Native, all five on every plan, with the REST API. Webhooks on Growth. |
| Support | Support and service plans, including 24x7x365 support, with CX Services written into the contract. | Email support on Business, priority email and chat on Premium, VIP onboarding on Growth, and a dedicated success manager on Enterprise. |
Braze details checked on braze.com/pricing and the Braze documentation on September 30, 2026. Features and packaging change, so confirm with Braze before you buy. PushEngage details are from the live pricing page and developer hub.
Pricing
What you can budget before a sales call.
Braze does not publish prices, so there is no honest dollar-for-dollar comparison. What we can show is what PushEngage costs at three common sizes, at the standard annual renewal rate you pay from year two. First-year pricing is lower, from $8 a month billed yearly.
The growing store
20,000 active subscribers, web and app combined
quote on request, MAU plus Action CreditsQuote
lowest plan that fits, standard annual renewal, billed yearly$1,020/yr
adds cart, browse, price drop, back in stock$1,828/yr
Braze prices this profile in a sales conversation. PushEngage prices it on the page.
The established brand
50,000 active subscribers, web and app combined
quote on request, MAU plus Action CreditsQuote
lowest plan that fits, standard annual renewal, billed yearly$1,920/yr
adds cart, browse, price drop, back in stock$3,489/yr
Past 50,000 subscribers Business stops and Premium or Growth takes over.
The multi-site retailer
100,000 active subscribers, web and app combined
quote on request, MAU plus Action CreditsQuote
lowest plan that fits, standard annual renewal, billed yearly$4,412/yr
adds cart, browse, price drop, back in stock$6,258/yr
Premium covers 2 sites; Growth covers 3 and the eCommerce automations.
PushEngage prices are the standard annual renewal rate for each plan at that subscriber cap, from the live plans API on September 30, 2026. Taxes excluded. The pricing page has the calculator and the current first-year offer.
Where we will not pretend
Three things a fair Braze comparison says out loud.
- Braze does more. Email, SMS, RCS, content cards, landing pages, feature flags, and a data platform are real capabilities PushEngage does not have. If one tool for every channel is the goal, Braze is built for it.
- A quote is not a verdict. Braze prices by contract, so we cannot tell you it is more expensive for your profile. Get the quote, then compare it against the numbers above.
- Two tools can be the right answer. Keeping an email and SMS platform and adding a dedicated push tool is a valid setup. If you do that, cap frequency in both.
What the published price includes
Everything a push program needs, run from one dashboard.
Every paid tier includes web and app push on one subscriber profile, Workflows, behavior-based segmentation, and Inactive Subscriber Cleanup. Premium adds goal tracking and timezone sending. Growth adds triggered campaigns with frequency caps and the eCommerce automations.
One composer for the browser and the lock screen
Write it once and send it to Chrome, Firefox, Edge, and Safari, and to iOS and Android, from the same screen. One audience, one report.
- Native SDKs for iOS, Android, React Native, and Flutter on every plan
- Live preview per platform, plus AI-powered campaigns (add-on on paid plans)
- Scheduling and recurring sends, with timezone delivery on Premium and above
eCommerce automations you switch on
Order received, on hold, cancelled, shipped, plus cart abandonment. Each is a ready campaign behind a toggle, and each reports the revenue it brought back.
- Cart and browse abandonment, price drop, and back in stock on Growth
- Order and shipping updates that answer where-is-my-order before the ticket
- Goal tracking on Premium and above ties revenue to the campaign that earned it
Workflows: wait, decide, split, act
A drag-and-drop canvas for welcome series, cart recovery, and win-backs. Branch on behavior, then send, move the subscriber to a segment, fire an HTTP request (Growth), or start another workflow (Premium and above).
- Wait and Decision steps on every plan; Split Path on Premium and above
- HTTP request and custom event actions on Growth
- The builder is on every plan, including Free
Trigger rules your team sets without a ticket
On Growth and above, start a campaign on any event your site or app fires, stop it on another, and cap how often one subscriber hears from you.
- Custom start and stop events from the SDK or REST API
- Daily and weekly frequency capping on triggered campaigns
- UTM parameters added to every click URL
Segments built on active subscribers
Send to everyone, to a saved audience group such as active subscribers, or to a segment by URL, geography, device, or purchase behavior. Groups update themselves.
- Dynamic segments and audience groups without a developer
- Attributes set from the SDK or API for one-to-one copy
- Inactive Subscriber Cleanup keeps the count and the bill honest
A/B tests that pick their own winner
Test two headlines, images, or calls to action on a sample. After the delay you set, the better click rate goes to everyone else.
- Sample size and delay under your control
- Winner chosen on click-through rate
- On Premium and above
Opt-in prompts that earn the Allow click
When the prompt fires matters more than what it says. Trigger it by time on page, scroll depth, or a click, match it to your site, and segment subscribers as they join.
- Popup templates with desktop and mobile previews
- Triggers by time on page, scroll depth, or button click
- Segment on subscribe so the first campaign is already targeted
Start from a template, not a blank field
Broadcast templates by category, each tagged with its own UTM so you can see which style earns the click. Pick one, swap the copy, send.
- Templates for sales, launches, content, and win-backs
- UTM tracking per template for clean attribution
- Blank template when you want full control
Also in the product
The tools you would otherwise brief an engineer to build.
Copy, timing, alerts, compliance, and agent access come with the product.
Goal tracking and revenue analytics
Tie orders and signups to the notification that drove them, per campaign and per workflow. Premium and above.
See goal trackingTimezone delivery
Every subscriber gets the campaign at their own 9 AM, not yours. Premium and above.
See timezone deliveryBrowse abandonment
Catch the shopper who looked but never added to cart, while the intent is warm.
See browse abandonmentPrice drop alerts
Shoppers subscribe to a product and the alert fires itself when the price falls.
See price drop alertsBack in stock alerts
Turn a sold-out page into a waitlist that converts the moment stock returns.
See back in stockPersonalization and attributes
Merge tags for name, product, price, and any attribute you store on a subscriber.
See personalizationGDPR and CCPA tooling
Consent controls and data handling designed into the product, not bolted on.
See complianceChrome and Firefox extension
Draft, schedule, and send a push from any browser tab, with UTM fields filled in.
See the extensionMCP server and Agent Skills
Let Claude or Cursor build segments, run campaigns, and pull analytics, on top of the REST API.
See the developer hubChannels
Web push, app push, in-app, WhatsApp, and chat. One subscriber profile.
Braze covers more channels, email and SMS included. PushEngage covers the channels a retention team uses to bring a shopper back in seconds, in the same dashboard and reports.
Web push notifications
Browser notifications on Chrome, Firefox, Edge, and Safari, including home-screen web apps on iOS 16.4+, with plugins for WordPress, WooCommerce, and Shopify.
See web push notificationsMobile app push notifications
Native SDKs for iOS, Android, Flutter, and React Native, on the same subscriber profile and reports as web push.
See mobile app push notificationsIn-app messaging
Top banner, bottom banner, center modal, or full screen, triggered on real events. From the Business plan, shipping first in the Android SDK.
See in-app messagingWhatsApp automation
Abandoned-cart, order-update, and post-purchase campaigns on the Meta Cloud API. Connect your WhatsApp Business account inside PushEngage, with no BSP contract. Growth plan and above.
See WhatsApp automationChat widget
Routes visitors to WhatsApp, Messenger, Telegram, email, or SMS: 21 channels plus custom links, with no hosted inbox to staff.
See the chat widgetPWA push notifications
Push for progressive web apps installed to the home screen, including iPhone and iPad on iOS 16.4 and later.
See PWA push notificationsSwitching or adding
Run it next to Braze first, then decide.
You do not have to rip anything out to find out. Install PushEngage alongside your current setup, move one program, and compare on real traffic.
One installer for every platform you run
Pick your platform, paste one snippet or install the plugin, and you are live. Mobile follows the same path with the native SDKs.
- WordPress, Shopify, HubSpot, AMP, PrestaShop, Wix, or any site
- iOS, Android, Flutter, and React Native SDKs for app push
- Service worker and install code generated in the dashboard
Pick the program to move
Start where setup time hurts most. For most teams that is web push, cart recovery, or app push campaigns stuck in a dev queue.
- Keep email and SMS where they are
- Map the segments you need to recreate
- Book a demo to scope it with our team
Install alongside, not instead
PushEngage runs next to your existing setup. Ship the PushEngage SDK in an app update and run both while subscribers register. For iOS apps moving from FCM, our migration guide has the steps.
- WordPress, WooCommerce, Shopify, and Shopify Plus plugins
- iOS, Android, Flutter, and React Native SDKs
- REST API for your engineers, webhooks on Growth
Compare on real traffic, then cut over
Run both for a few weeks, compare clicks and attributed revenue, then decide what moves. Paid plans carry a 14-day money-back guarantee.
- Goal tracking on Premium and above
- Frequency caps on triggered campaigns (Growth)
- Our team walks through Android and web subscriber moves with you
The short version
Published prices. No implementation project.
Braze prices every account in a sales conversation. PushEngage puts the price on the page and the setup in a plugin, for the team that wants retention running this week.
Keep comparing
Other comparisons, same honest format.
PushEngage vs OneSignal
Two usage meters against one fixed tier, with a calculator and worked examples.
Compare with OneSignalPushEngage vs Klaviyo
Email and SMS first for eCommerce, and where browser and app push fit next to it.
Compare with KlaviyoPushEngage vs PushOwl
A Shopify web push app against push for Shopify, WooCommerce, any site, and your app.
Compare with PushOwlPushEngage vs Firebase Cloud Messaging
Free delivery infrastructure against the marketing layer that runs on top of it.
Compare with FCMPushEngage vs iZooto
Publisher web push with ad monetization, against push built for retention.
Compare with iZootoPushEngage vs Airship
Enterprise mobile engagement, against push a marketing team runs itself.
Compare with AirshipPushEngage vs MoEngage
An enterprise engagement suite, against published-price push, app, and in-app.
Compare with MoEngagePushEngage vs CleverTap
MAU pricing and product analytics, against subscriber pricing and Workflows.
Compare with CleverTapPush notification service
The push notification service built for eCommerce retention teams.
See the servicePush notification software
A buyer’s checklist for evaluating push notification software.
Read the checklistFAQ
Questions, answered.
Is PushEngage a Braze alternative?
For push, in-app, WhatsApp, and chat, PushEngage covers the job for many mid-market retention teams, and your marketing team can run it without an implementation project. It is not a replacement for all of Braze: PushEngage does not send email or SMS and has no data platform. If you need those in one contract, Braze is the better fit.
How much does Braze cost?
Braze does not publish prices. Its pricing page says a contract combines a Platform Edition, Monthly Active Users and Profiles, a pool of Action Credits for messaging and AI features, and CX Services, with optional add-ons. PushEngage publishes every tier from Free to Growth on its pricing page and bills on active subscribers.
Does Braze have a free plan?
No. Braze’s pricing FAQ says it does not offer a free plan and points to trials, startup programs, and tailored entry plans. PushEngage has a free plan for 1 site, 200 subscribers, and 30 campaigns, and every paid plan carries a 14-day money-back guarantee.
Can we run PushEngage alongside Braze?
Yes. Keep Braze for email and SMS and run web push, app push, and in-app from PushEngage, or the reverse split. Set frequency caps in both tools so one customer does not hear from you twice for the same cart. In PushEngage, caps apply to triggered campaigns on Growth and above.
Which is faster to set up for web push?
On PushEngage, install the WordPress, WooCommerce, or Shopify plugin, or paste one snippet, then design the opt-in prompt in the dashboard. Braze’s web push documentation starts with your developers integrating the Braze Web SDK and push into your site.
How does PushEngage pricing scale?
By active subscribers, web and app combined. At standard annual renewal, 20,000 subscribers is $1,020 a year on Business, 50,000 is $1,920, and 100,000 is $4,412 on Premium. First-year pricing is lower, from $8 a month billed yearly. Above 250,000 subscribers the Enterprise plan is quoted.
How do app push subscribers move from Braze to PushEngage?
Ship the PushEngage SDK in an app update and run it next to the Braze SDK while subscribers register, then remove the old one. For iOS apps moving from FCM, see our iOS migration guide. Our team walks through iOS, Android, and web with you before you switch.
What does Braze do that PushEngage does not?
Email, SMS, MMS, RCS, LINE, KakaoTalk, content cards, landing pages, feature flags, cloud data ingestion, and zero-copy warehouse segmentation. If those are on your list, keep Braze or evaluate it. If your list is push, in-app, WhatsApp, and chat, PushEngage is built for that job.
Retention channels your marketing team can run this week.
See every tier on the pricing page, or book a demo and we will map your Braze push programs to PushEngage. If it is not the best fit within 14 days, we refund 100%. No questions asked.
Prices published for every tier 14-day money-back guarantee One subscriber profile for web and app