Looking for a PushEngage alternative to send push notifications?
A much simpler way to look at the same question is whether PushEngage is worth the price. Can you get a good return on your investment from push notification campaigns? Can you make serious money from automated push notifications? What do you miss out on if you don’t use PushEngage?
In simple terms: Does PushEngage offer enough value to justify the cost? And what are the other big players in the market?
In this article, we’re going to try and find a PushEngage alternative for you that fits you better. But fair warning, it’s super difficult to do. PushEngage was built to help small businesses grow and compete with big businesses.
So, let’s take a close look at what you’re actually missing before you switch services.
What Is PushEngage?
PushEngageは世界No.1のプッシュ通知ソフトウェアです。
PushEngageは、ウェブサイトのトラフィックとエンゲージメントを自動で増やします。
オンラインストアを運営している場合、PushEngageは自動化されたeコマースプッシュ通知の作成を支援することで、売上の増加にも役立ちます。
無料で始めることができますが、ビジネスの成長に真剣に取り組んでいる場合は、有料プランの購入を検討すべきです。
有料プランで得られるものは次のとおりです。
- コンバージョン率の高いキャンペーン（ドリップ自動応答、カート放棄キャンペーン、価格下落アラート、在庫アラートを含む）
- より高い購読者数制限により、プッシュ通知購読者リストをシームレスに成長させ続けることができます
- より高い送信制限により、ビジネスの成長に合わせて、さまざまなキャンペーンでより多くのプッシュ通知を送信できます
- キャンペーンのターゲティング方法の増加（顧客タイムゾーン送信、カスタムトリガーキャンペーン、パーソナライズされたスマートタグを含む）
- 目標追跡と高度な分析により、プッシュ通知のROIを常に改善できます
- A/Bテストにより、コピー、画像、または表示ルールをテストして、最もコンバージョン率の高いものを確認できます
- 専任のサクセスマネージャーが、成功スクリプト、行動自動化、フォローアップキャンペーンでお手伝いします
これらの機能は中小企業の成長を支援するために構築されています。私たちの導入事例をご覧ください。さまざまなビジネスがPushEngageのプッシュ通知から多くの成功を収めていることがわかるはずです。
ビジネスのトラフィック、エンゲージメント、売上を伸ばしたいのであれば、PushEngageが圧倒的に最良の選択肢であることがわかるでしょう。予算が限られている場合は、プッシュ通知を工夫することもできます。
And if you didn’t know about the types of benefits you get from PushEngage, you should check out our PushEngage review for a better idea.
Can Sending a Push Notification Cost Nothing?
By now, you’ve seen at least a few push notification services that offer a free version.
So, what does that even mean?
You can have two types of free push notification services:
- Free push notifications with limitations
- Free trial for a limited time
And then, there’s the third kind of push notification service, which seems to be 100% free.
Notice our choice of words, “seems to be 100% free”.
Never Use Free Forever Push Notifications with Unlimited Access
It always feels great when you get your hands on free software. But before you invest your money in push notification software, you should check out our article on how “free forever” push notification services often make money at your expense.
But here’s the short version: Avoid push notification tools that cost nothing with unlimited access at all costs! Especially the ones that offer eCommerce push notifications for free.
By this, we mean transactional notifications like the ones you get from Amazon. It can be super tempting for you, especially when you’re running a SaaS startup. But it’s really not a good idea.
These are some of the most dubious push notification services in the world. Here are a few reasons:
Reason #1: Free Push Notifications Sell Customer Data to Make Money
Push notifications cost something to send. So, any decent push service will charge you to send notifications. This is especially true for automated push notifications with options to segment your audience.
There are server costs to maintain each customer’s account as well. The more complex the service offered, the costlier it is to manage server expenses. This is why the push notification services with a free tier will only offer you very basic campaign options in the free tier.
How does a business survive that much expense?
You have zero incentive to shift to a paid plan if they’re giving you everything for free, right?
So, to cover the cost of sending push notifications, forever-free push notification services will sell your data.
For example, the privacy policy of Truepush mentions that “…same data may be anonymized and shared internally or externally.” If you dig a little deeper, you discover that they can even place cookies tracking your subscribers and their behavior: “…We or our ad-service platform may deploy online cookies to track users across websites or to associate users…”
FoxPush does something similar where they state clearly in their Terms and Conditions that they, “…collect, use and disclose the Publisher Data to third parties…”
In simple terms, these vendors collect your data and your subscribers’ data and sell it to third-party apps that serve ads. And your competitors are the ones who’ll be using this data to buy ad space and poach your customers.
Sometimes, it’s not really as harmful as all that. In some cases, your app users might end up seeing social media ads from businesses that complement your business. But if you’re running an app development startup or even a SaaS startup, do you really want to take that chance when customer retention is already difficult?
Also, it doesn’t matter if you’re running a WordPress site or a Shopify store. The servers that allow you to send web push or mobile push notifications don’t depend on what platform your website is built.
Reason #2: GDPR Compliance Issues Can Cost You Your Business
European regulation has made it mandatory for websites to follow GDPR to safeguard user data and privacy. GDPR maintains that user consent is taken before planting cookies.
Most of the free push notification service mentions that they are GDPR compliant. However in case, your subscriber wants to be removed from the list, they have to contact the third-party vendor. Take a look at what’s mentioned in the Foxpush cookie policy:
“With regard to Cookies installed by third parties, Users can manage their preferences and withdrawal of their consent by clicking the related opt-out link (if provided), by using the means provided in the third party’s privacy policy, or by contacting the third party.”
At PushEngage, we make sure that our customer is compliant with all the regulations. We have features that specifically help the customer to be GDPR compliant. A few of the features are:
Legal Consent: You have the option to show the legal consent to customers.
Unsubscribe Option for Subscribers: PushEngage allows you to enable unsubscribe option. A user can unsubscribe by clicking the button.
Reason #3: “Unlimited Free” is the Same as Abusive
There’s no such a thing as “unlimited free” of anything. We understand that you want to lower your push notification cost to optimize your marketing budget. But there’s a catch with using unlimited free push notification services.
Every plan for every push notification service must have a Fair Usage Policy (FUP). The FUP restricts the number of push notifications you can send to each of your subscribers in a given time frame.
In simple terms, the FUP prevents you from spamming your subscribers with too many push notifications.
And this is a healthy practice. Sending too many notifications will result in your subscribers getting sick of hearing from you. Not only will they unsubscribe from push notifications, but they’re also likely never going to buy from you again. This is especially true for subscribers on mobile devices.
Now, if you also consider the push notifications that your vendors will send to serve ads that make money, you’ll definitely be spamming your subscribers.
But that’s not all that could go wrong.
Google’s bots auto-subscribe to push notifications from every website in their index. And if they suspect that you’re sending out abusive content, your site gets flagged for enforcement.
What happens if your website gets flagged? Who will take the responsibility? The service provider doesn’t guarantee that your site will never be flagged for abusive push notification content.
Web push notifications are built specifically for browsers and Chrome occupies the largest share of all actively used browsers. If you get flagged by Google for sending abusive push notifications, you will lose out on a big share of your target market.
5 PushEngage Alternatives to Check Out
Before we start things off, you should know that some free push notification services are listed here. But most of these services aren’t 100% free. They either have a free basic model to get you started or a free trial for a limited number of days. Also, if you compare any of these alternatives feature for feature, you’ll see that it’s really not worth switching away from PushEngage.
You should also check out our article on the best push notification services before you dive in. That way you’ll have an even better idea of what to expect from push notification software.
#1. VWO as a PushEngage Alternative
VWO (formerly PushCrew) is one of the most popular PushEngage alternatives in the market.
Their core focus is on customizable triggered push notifications for any visitor activity on your site. The activity that triggers a notification could be literally anything from a button click or time spent on a page or even scrolling down to a percentage of any page. It’s entirely up to you to decide how you want your notifications to get triggered.
Full Disclosure: You’ll need some developer support here because the automated campaigns on VWO are pretty advanced and are mostly based on their API. VWO’s segmentation tools and engagement campaigns are pretty limited as well. The upside is that you get detailed analytics, subscriber segmentation options, and A/B testing.
In short: VWO’s perfect for a large organization with a tech team that understands how to implement web push using code.
If you need a more detailed breakdown of whether to pick PushCrew or PushEngage, check out this feature comparison of PushCrew vs. PushEngage.
Also, there’s no free version. You get a 14-day free trial (no credit card), and then you get charged $99/month for up to 10,000 subscribers and unlimited notifications. Check out our article on PushCrew alternatives if this doesn’t seem like your thing.
#2. Wonderpush as a PushEngage Alternative
Wonderpushには、このリストの他のプッシュ通知アプリと同様の標準機能がすべて付属しています。
Wonderpushの主な焦点は、eコマースプッシュ通知キャンペーンのようです。カート放棄キャンペーンを簡単に設定できます。プッシュ通知をパーソナライズすることもかなり簡単です。
Wonderpush allows you to add unlimited members to your dashboard as well. So, if you’re looking for a OneSignal alternative for eCommerce sites, this is a good pick.
Like Webpushr, Wonderpush also gives you full access to all their features, but you can collect only a limited number of subscribers. They offer a 14-day free trial (no credit cards needed) for their paid plan.
The plan itself is straightforward. Pricing starts at €1 per month for up to 1,000 subscribers. After that, it’s an extra €1 for every 1,000 subscribers. The only thing that puts us off about Wonderpush is that it’s costly after a point because they don’t seem to offer bulk discounts.
#3. Webpushr as a PushEngage Alternative
Webpushr is another straightforward but easy-to-use PushEngage alternative.
The dashboard is highly focused. So, if you’re not used to marketing software, you’re not going to get overwhelmed with this solution. You get standard targeting and personalization features along with powerful integrations with WordPress and WooCommerce.
So, your campaigns are going to be easy to deploy as well.
Webpushr gives you full access to all their features on all subscriptions, including their free tier. The only restriction is in how many subscribers you can have. The free plan supports up to 10,000 subscribers. So, if you’re just getting started with push notifications and you want to test things out, Webpushr’s a fairly good option.
問題は、より上位のサブスクリプションにお金を払い始めるときに発生します。Webpushrの有料プランは、わずか50,000人の購読者で月額$29から始まり、すぐに高価になる可能性があります。
Take a look at this list of Webpushr alternatives before you make a decision.
#4. PushAssist as a PushEngage Alternative
PushAssistは、FirebaseやGoogle Analyticsと非常によく似たインターフェースを提供します。したがって、これらのソフトウェアのいずれかの経験がある場合は、PushAssistはマーケティングチームにうまく適合するでしょう。
As with all other top-tier push notification tools, PushAssist comes with segmentation tools, push notification scheduling tools, personalization options, support for most popular browsers, and detailed analytics.
PushEngageと同様に、あなたは広告を表示するためにパブリッシャーパートナーとしてサインアップし、プッシュ通知を使用してブログを収益化することもできます。PushAssistの無料プランでは、3,000人の購読者と無制限の通知が利用できます。
無料プランの唯一の欠点は、ビジネスプラン（3,500人の購読者まで月額$25から）を購入しない限り、プッシュ通知からPushAssistのブランドを削除できないことです。
Side note: While we haven’t found anything unethical in PushAssist’s software, we’d ask you to be a little bit wary of any PushEngage alternative that offers unlimited notifications. Sustaining a server that runs push notification software can be pretty expensive. So, using a service without a Fair Usage Policy (FUP) can be very dangerous. That’s why we don’t recommend using Firebase Cloud Messaging, even though it’s free.
#5. iZooto as a PushEngage Alternative
iZooto is another popular PushEngage alternative. Like all the other big players in the industry, iZooto offers real-time push notifications, recurring notifications, and scheduled notifications.
What we loved about iZooto was that they focused heavily on personalization. Their optins are built to capture visitor attributes and interests (a fancy way of saying that they store personal details to personalize their campaigns).
Pro Tips: Don’t go overboard with the customer data you collect. And if you do, make sure that your push notifications are 100% GDPR compliant.
iZootoを使用する際の欠点は、SSL証明書のないサイトでは機能しないことです。
iZooto costs from $85/month, which gives you up to 30,000 subscribers and unlimited notifications. Considering the plan’s pricing, we can safely say that it is pricey. But with that pricing model, they can actually support sending unlimited notifications.
最も良い点は、14日間の無料トライアル（クレジットカード不要）を利用できることです。
Is There a Good PushEngage Alternative Out There?
PushEngage is the best push notification software in the world. Sure, there are PushEngage alternatives out there but none of them can really compete in terms of pricing, features, ease of use, or customer support.
If you gave PushEngage a shot already and it didn’t work out so well, you should check out these resources to increase the returns on your investment:
- ドリップ属性を使用してパーソナライズされたプッシュ通知を送信する方法
- プッシュ通知のベストプラクティス
- プッシュ通知のA/Bテストの実施方法（ベストプラクティス）
- ECプッシュ通知を活用して収益を増やす方法
- 顧客からより多くのレビューを獲得する9つの方法 + [ボーナスヒント]
Trust us when we say it, it’s way better than switching services.
プッシュ通知キャンペーンの作成にはPushEngageの使用をお勧めします。PushEngageは市場でNo.1のプッシュ通知ソフトウェアであり、あなたのキャンペーンは安全な手に委ねられます。
まだの場合は、今すぐPushEngageを始めましょう。
